In this episode of the podcast, my guest Jason Gracia, a web designer of 20+ years who now runs a super successful web design business (SavvyHippo.com) for coaches and consultants, shares with us a proven 8-step path you can apply to your sales process to help increase conversions by (at least) 75%. Seriously, this is gold and I wish I would’ve had this convo about 10 years ago.
Jason’s 8-Step Client Generation Conversion Path:
- 10:05 – Choose a Specific Target & Result
- 17:47 – Generate Traffic (OPA, Outreach, Content, Email, Referrals, Advertising)
- 24:53 – Create Lead-In Offer (ex: free website strategy call or website review or straight offer)
- 32:50 – Filter Lead-In Offer Applicants
- 35:55 – Follow Up with Strong Applicants via Email/Custom Video (Explain then Excite!)
- 42:53 – Send Reminder Emails & Text Pre-Call
- 52:51 – Present Problem/Solution/Credibility/Offer Slide Deck on Call
- 1:00:42 – Final follow Up Post-Call via Email (offer, portfolio, client contacts) + bonus tip: (Referral business offer)
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Josh, this was a really great interview! For some reason, I was having trouble understanding where he introduces the offer. Does he move into sales *at all* during that website review call? The transition from that to actually offering his services was not clear to me for some reason.
Good question, Steve. I’m sure Jason would be happy to answer that directly if you want to reach out to him at SavvyHippo.com otherwise that was what I gathered too. That it would come after the strategy call. Might depend on the client but that seems to be the most likely place for sure.
When I listen to your new podcasts, I so often think the current one is my new favorite. But this one really is my favorite! It really hit me right where I am in my business. I may have to transcribe the whole interview!
😍 Thanks Janis!! Yeah I plan to start having the episodes transcribed in the near future. Will probably go back and have the old ones done as well!
This is gold! Sales is a process that can be very educational for leads/customers, and you demonstrate this clearly. Thank you both for such great content. And thank you, Josh, for always finding a way to summarize everything in a path to follow, it’s super helpful 🙌
Thanks Ricardo! Jason is the man for sure.