In this episode, I’m going to provide a proven path that you can follow to consistently make 100k per year (or more) for your web design business. This is based off of my experience with my web design business (apart from what I’m doing here at and is also what many of my students and colleagues are doing in their businesses to hit the 6-figure mark consistently.

First things first though, we need to cover a few important, foundational things to help develop a 6-figure per year plan:

  1. Starts with your mindset – Are you worth that? Are you ready? If not yet, that’s ok. But focus and plan to get there faster than you think. Solidify your services, level up with learning and a proven path (like my courses) and SPEAK IT OUT LOUD. Trying saying “I plan to make 100k this year.” Not I WANT to make…I PLAN to make. See how you feel and get comfortable with that mindset.
  2. Set a higher goal – Aim for $130-150k. Keep in mind there will be money for expenses, taxes, etc. Luckily with this plan in place, it doesn’t take too much more effort and focus to hit an additional 30k or so per year with your clients.
  3. Focus on your “A” clients – Build high level, value packed relationships and services with your best clients. Don’t get in the cycle of having to find new clients every week.
  4. Plan for it – Plan your service offerings, set goals in revenue and number of clients, your processes, etc.
  5. Raise your rates – RIGHT NOW! Even if you don’t think you’re worth it. You are. Do it in the same “price bucket” to start. If you charge 1k on average, bump it up to $1,447. If $1,500 on average, bump up to $1,997, etc.

Here’s why your average is so important:

If you’re charging $1,000 for your average site and you’re not offering hosting, maintenance or recurring income (like I did for my early days) it’s going to take 100 clients a year (8 clients a month, 2 a week) to hit 100k. That’s not a sustainable or realistic pace. Especially if you expect to do things quality and make A clients.

You want to average $3,500 for projects to make that more realistic. Then, you’d only need 2 new clients a month. Then as you’ll find, adding additional revenue sources will help limit the number of new clients you need. And you’ll get faster you get with your designs, processes, quoting, etc, the more profitable you’ll be, the more projects you can take on, etc

The practical example:

So let’s say you level up with my courses, your value and charge an average of $3,500 per site. Some sites may be $1,500-$2,500 and others might be 4 to 5k, if you do 15-20 projects a year, that’s 70k. (may be less if you have some bigger projects) That means we only need an additional 30k in other income.

Depending on what recurring or ongoing income strategy you want to employ, let’s say you get your maintenance plan up to 2k/mo, that’s 24k so we only need an additional 5k This could be supplemented with ongoing SEO work, content strategies, revamps or ongoing work for clients.

Now again, we need to factor that it’s GROSS income, it’s not NET which is what we’ll take home. But with this plan and path in place, it just takes a little “emph” to add another 20-30k which should cover taxes and expenses which are nothing compared to most other industries.

So in that case, work value based pricing in with some bigger projects, grow your maintenance and SEO (or other recurring services) and you can easily GROSS $130k which will put you at a 6-figure/yr income!

3 practical options for 100k/yr:

  1. Option 1: Just Web Design – Average of $3,500 per project/client = 29 clients a year to hit $101,500.
  2. Option 2: Web Design + Maintenance Plan – Average of $3,500 per project/client + maintenance plan at $2,000/mo with 20 clients on that, you’d only need 21 clients for web design. $24k with the monthly plan, $76k with web design.
  3. Option 3: Web Design, Maintenance + One Recurring Service (like SEO) – Average of $3,500 per project/client, maintenance plan at $24k/yr, you could do 15 clients/projects a year and only have to have an additional $23,500/yr which would be less than 2k/mo of recurring work like SEO plans, content, consulting, etc.

And as your maintenance plan grows to 3-4k per month, it’ll help take the need down for projects and additional work so you can have more time and focus on your BEST clients Again, I can’t emphasize enough to focus on your good “A” clients. Circle back around them and become their “web person” handling multiple services. That’ll bring your annual or lifetime value of a client from $3,500 one time to $5-10k (or more) per year.

So there’s a practical example based off of my business on how I’ve kept it at 6-figures for several years and a few options to show you how you can get your business there too!

In This Episode

02:45 – Six figure mindset
05:38 – Speaking your goal
06:10 – Set higher gross goal
07:28 – High level, value packed
09:47 – Plan for growth
10:41 – Raise your rates
16:34 – Pricing suggestions
18:41 – Breaking it down
27:17 – Scaling up

Links mentioned:

Episode #041 Full Transcription

Full Transcription

Josh 0:16
Hey, friends, welcome to Episode 41. In this one, we’re going to talk about how you can practically and realistically make $100,000 or more per year in web design. Emphasis on the more because we’re going to talk about how to take this above six figures consistently. Now, I get the title of this looks a little click baitey, and probably sounds a little entrepreneurial sales grabby. But the reason I wanted to talk about this practically is because I know from my experience, whenever I would see web design mentors or coaches, and a lot of people talk about success in web design, it was often very vague. So I really wanted to give you a proven path, looking at actual numbers and giving you a proven plan and a path that you can follow to make six figures or more consistently in your web design journey.

Josh 1:10
Now, one important thing to know is that I’m a big believer that success is not just involving money. What I mean by that is, I’m big on lifestyle design. So some of you may not need to make $100,000 or more per year, to live the life that you want to live if you only need to make 20 or 30,000. Or maybe you just need to make 50,000 depending on where you are in your life and in your journey, then that’s fine, I don’t want you to feel like you’re a failure, because you’re not making six figures or more. So it’s really all about lifestyle design. Depending on where you are in the world where you are in your life. like years ago, when I was single, and I didn’t have too many bills, I didn’t need to make six figures, I was fine making 30 or 40. And I thought I was awesome back then. But right now I’ve got a wife I’ve got two kids, I’ve got a hungry golden retriever, we’ve got mortgage, we’ve got two cars, we’ve got medical bills we’re paying for. So there’s all kinds of things that add up. And I need to personally make at least six figures to feel confident and to feel successful with my businesses. So keep that in mind as we move forward. Now, what we’re gonna do is I’m going to give you like a literal, practical example that’s based off of what I’ve done in my business over the past handful of years to hit six figures and above. So we’re gonna look at numbers, and we’re gonna look at a few different services to help you get to those numbers. And I will be referencing the last episode, Episode 40, where I talked about different recurrent income strategies, because that’s going to come into play here. But I’m going to give you an actual practical example of how you can hit a six figure mark per year and grow that moving forward.

Josh 2:45
But before we get to it, there’s a few really important things we need to cover. And it starts I’ve got five things I want to mention before we dive into this. And number one, it starts with your mindset, you have to develop a six figure mindset first, and I talked about this in my web design business course those of you who have been through that you already know all about this, and you’re either working on this or you already have develop this mindset. But you have to mentally prepare to make six figures, because I’ve found that a lot of people are starting off with 20 to $30,000 mindsets, and that’s okay, I was there when I got started back in the day. I know a lot of you know my story. If you haven’t already, make sure you go back to episode number one, I talk about my story going from a cabinet maker to my business world, I look back then I was excited about making 11.25 an hour. So of course, I had to do a lot of mental growth and mental changing and mindset changing to get to where I’m at now, where anything under six figures is not very cool. I’m interested in multiple six figures at this point. So you’ve got to start with your mindset, you need to solidify your services, you need to continue to level up with your value in the market, you need to learn how to build better websites and prove your processes. These are what all of my courses are for by the way. And just a side note, we’re going to talk about what you should be charging for on average for your projects to get six figures. And I will tell you this, guys, if you go through every single one of my courses, you should be charging an average of at least 2500 at least 2500. That’s the starting point you should be going up from there. So that’s this is why I’m so passionate about giving back and sharing what I’ve learned over the past decade with my experience, because you’ve got to get to that $100,000 or more mindset, you’re not going to start off that way more than likely and that’s okay. You can do it one step at a time. But there’s no reason that you can’t get to that mindset within one year. In fact, a lot of my students are already hitting a six figure mark in year one of their business go to Episode 23 where I talk with my student Eric Dingler. On what he’s done with his business and I’ve got some other students I’ve been talking with recently that are on that track too. So it can be done very quickly. But again, it starts with your mindset and the more valuable you Are with your time with your websites and your services. That’s how you’re going to get to this quicker. But again, it all starts with your mindset.

Josh 5:08
And side note, I’ve talked with a lot of students recently about the next steps for them. And I’ve noticed when I challenged them with making six figures, there are quite a few who have kind of the deer in the headlights kind of look. And that’s okay. But I just really wanted to emphasize this because until your mindset is ready to say, Okay, I’m My goal is to make at least six figures, it’s not going to happen. And I will say before we dive into number two here, one thing I encourage you to do is to speak it out loud. And that sounds a little weird. But if you have a mindset of 20, to $30,000, my challenge for you is to literally say out loud, my goal is six figures or more this year, that’s my goal. Because if you speak something, it’s amazing what that will do not to get all weird on you. But there is power and actually speaking something out loud. And it’s amazing what that will change physically, emotionally and mentally, when you actually speak that out and you write it out. So I really want to encourage you to start with your mindset, speak it out loud, I want to make at least $100,000 this year, that’s my goal.

Josh 6:10
Now, number two is that you actually want to set a higher goal. Once you have a six figure mindset, you really want to aim for at least 150,000. And the reason being is as you can imagine, if you gross income make 100,000 that’s not what you’re going to be taking home. If you’re brand new to business, gross means that’s what you make annually, like revenue wise in the year, let’s say you make 100,000 total for your business Well, once expenses come out once taxes and everything else comes out, it’s gonna be you know, depending on where you are, and depending on your tax situation and all that stuff, it’s going to be more like maybe 70,000, or something like that. So you actually want to make more like at least 130,000 to actually net 100,000. net is what you take home. So gross is what your business makes total net is what you’re actually capturing and your little personal income net that you take home. So if you want to make six figures, you’re gonna have to actually make between 130, and more depending on what your expenses and tax looks like. But the beauty about web design is that expenses are so low, which is awesome, you don’t need overhead, you don’t need employees most of the time unless you’re doing subcontractors. Depending on your business setup, there’s all kinds of tax breaks for web designer. So I do want to aim a little bit higher.

Josh 7:28
Now number three, before we dive into this practical example, and this is a big one guys, I want you to and I really want to encourage you and really empower you to focus on high level value packed relationships and services with your best clients. Let me say that one more time, because it was a bit of a long sentence, high level value packed relationships, and your service offerings with your best clients, meaning you want to get out of that feast and famine cycle of having to get new clients over and over and over again, I did this way too long. I for some reason I had the mentality of Okay, I got a client this week, cool, this will hold me by for a couple weeks. All right, and then I gotta get another client. Once I get that project done, then I gotta get another client. And while that worked, it was very draining. And it wasn’t the best thing I could do. Particularly This was before I really got serious about these two lovely words called recurring income, I really put myself in a draining cycle of new client after new client after new client, I did not have a maintenance plan back then I didn’t do any recurring income, I never followed up with my early clients. I mean, these are the things that I teach in my courses now of what not to do. So I really want to empower you, particularly those of you who are just starting out when you get a client, whether it’s a really good client or whether it’s an okay client, nurture that relationship, work on additional revenue sources, and recurring income, which is what we’re going to talk about, make sure you have an email list circled back around with them keep Top of Mind and don’t let your clients slip away. And this is something I talk about my business courses that you really want to segment your clients into a B’s and C’s a clients are like your best clients, those are the ones you want to pay the most attention to. Those are the ones on your maintenance plan that have budgets that are really good clients that you get an email from and you’re excited to hear from them. You want to nurture those relationship, be clients are pretty good clients that maybe some are on your maintenance plan, maybe some aren’t on your plan, but maybe they’re still really good clients that you still want to do work with ongoing and then see clients or ones that you know, maybe you can live or live without, I don’t even recommend holding on to D clients or below because you’re going to find you might need to get some not so great clients in the early days, but you want to get rid of those and be able to focus on your A and B clients. So make sure you focus on those good relationships.

Josh 9:47
Now, once you have all that in place, number four is that you’ve got to plan you have to plan for making $100,000 if you’re going to make it and that’s what this episode is all about. I’m actually going to give you like a written out plan again, that’s based off of my experience and what I know a lot of my colleagues do, who are in the six figure revenue numbers and more. So you actually need to plan for, we’re gonna look at your service offerings, we’re going to look at the goals for the revenue that month for your gross income, and ideally, what you want to make net. And then you also need to plan for the number of clients that you’ll need to get your processes. And we’ll talk about some recurring stuff again, as well. So you need to plan for it, which is essentially what we’re going to do in this episode.

Josh 10:28
And then finally, as a bit of a bonus, you need to make sure, man, this is a big one, hear me on this guys, this is earth shattering advice and information for you. And here it is, Drum roll, raise your rates, you need to make sure that you’re charging what you’re worth, and you actually want to charge a little bit more than you think you’re worth. So I really want to encourage you to raise your rates right now. Now, even if your price points aren’t very expensive, and we’ll talk about price ranges to hit a six figure mark, even if you’re charging more like 500 bucks or $1,000, for an average website, my encouragement to you is that you should raise your rates in what I call the same price bucket. This is something that I go into in detail and my business course. So those of you who have been through that, you’re probably saying preach it brother, because you know exactly what I’m about to say. Because what I found is when I raised my rates in the same quote unquote, price bucket, all of those clients still went for those services. So for example, let’s say you’re charging $1,000, on average, for a website, standard five to 10 page brochure type website. If you raise your rates instead of 1000, to say, 1497, I guarantee 90% of those clients are still going to go for that because 1500 is not that much more than 1000, it is a decent price job, you know that that’s a percentage wise, that’s a decent price jump. But even if you were to do 1250, that’s just 250 bucks more for you, that’s a little more profit that will help you in your time. And I guarantee your clients gonna go for it prime example of this is that I went from charging on an average of it was between 1000 1500 for a while that was my average years ago, what I decided to do was once I got more valuable, and I learned my process, which is based off my web design process course. And once I learned a little more about SEO and good design, I felt like I was worth more I wanted to make more.

Josh 12:26
So what I did was I raised my rates from instead of billing out and proposing 1000 to 1500. And the sites that were 1500, I would bill and charge or propose 1997. And in a lot of cases, I jumped it up to 2497. And guess what happened, nearly every single client went for it. So it was like a an earth shattering thing for me. Because to me, that was a lot of money. I was like holy crap, 2500 bucks, it seems like a lot of money. But consider this guys, if you’re working with a business, that’s usually nothing. That’s usually what some people are paying per month, if it’s an automotive shop or something for their rent. So yes, it’s an investment. But just remember what sounds like a lot of money to you. Because depending on your where your mindset is, it’s not that much money to a business that may be making several $100,000, or in some cases, even seven figures. And if you explain to them, this is an investment, not a cost that’s going to help grow your business, then that’s what’s going to help you really elevate your pricing. In either way, I just want to encourage you to raise your rates right now. And as you go through my courses, or you go through additional webinars or trainings, whatever you’re doing to level up to get better at design to get better at your process to save more time, then you can start charging more one step at a time. But again, I want to encourage you to raise your rates, even if you don’t think you’re worth it you are raise your rates just a little bit. And then once you get to a point where you really know you’re worth it, then try like doubling your rates or using what I like to call value based pricing. If you’re if you’re working with a client that has a really good budget, and we’ll talk about that in some upcoming episodes, where we’re going to talk about pricing.

Josh 14:02
And the reason this is really important before we dive into this practical example is that if you’re averaging $1,000 per website, meaning maybe some of your landing page sites would be 500. But then you’ve got maybe some other sites that are 2500 or 3000. But if you’re if your average between 115, or excuse me 1000 1500. The problem with that is if it’s an average of $1,000. In order to make six figures, if you don’t have any other recurring income, you’re gonna need to get 100 clients that year to get to six figures. Let me say that one more time, because that’s a really important point that I didn’t think about back in the day because I was on average charging 1000. And then I wanted to get to a higher level of income. I didn’t really think necessarily six figures but looking back that’s ideally what I wanted to hit was at least 100,000 and I would have had to get 100 clients that year. For $100,000, which is why it’s so important to have additional services. And that’s also why it’s really important to make sure that you’re charging more than a grand, because to get to 100,000, that’s just not practical. Because what there’s 12 months, let’s say you need to get 100 clients, I’ve got my calculator here, 100 divided by 12, that means you need to get over eight clients a month, which means you need to get two clients a week at that price range at 1000, to hit 100,000.

Josh 15:27
That is just not sustainable. As you know, if you listen to any of my episodes, I’m all about a sustainable pace. And what I really want you to get to is where you only need to get one to two clients a month, that’s ideal. So with all that in mind with those five things we covered, and we’ll recap those a little bit, let’s dive into this practical example. Because again, as we just talked about, if your average is $1,000, you’re gonna be in hustle mode, and you’re never going to be able to get ahead, you’re gonna burn out, you do not want to stick at $1,000 per project on average, because you’re just going to kill yourself trying to get two clients a week and design and do your processes, it’s just too much. So you want to get to one to two clients a month, ideally. And this is where the big practical example comes into play. Because your average cost, your average investment per site should be here’s my recommendation. Again, these are not right or wrong recommendations, this is just what I’ve averaged. And what I recommend that you get to, in order to do six figures consistently, is that your average cost for a website should be 3500.

Josh 16:35
Now, those of you who have been through my web design business course, we go through pricing and a lot of detail on that. But my average, my middle or the road pricing for my business and transit studios, is 3497, I like to do pricing that’s just slightly under, like 3500. And for example, my first tier, my basic type of websites, those start off at 2497, just under 2500. And then again, those of you who’ve been through the course you see this, but my higher level of projects go from about 5500 or more up. So my pricing, the way my pricing lays out, I have what I like to call price ranges that I do tell claim, they ask clients ask I’ll let them know what the price ranges are. And they can figure out where their project lies into depending on what bucket. But the basically the small, the basic ones are 2497. And then those go up to 3497. And then again, 3500 range above to about 5500, or 6000. Those are the large projects. And then anything above 600 is considered a large project, those would be your e commerce, big sites with memberships, maybe a site with like 100 pages, or maybe like 30 pages and 60 or 70 blog posts. Yes, that’s not very uncommon. And so long and short is my average is 3500. And that’s what I want to recommend that you get to now, you will have some projects that may be the 1500 range to the 2500. But again, like I just mentioned, if you get a big ecommerce project, or maybe a big site that has a lot of blog posts, and it’s an A client with a budget, then you’ll likely have projects that are more like 5000 or six, seven, or a lot of times like I years ago, I went out on a limb and charged 7500 for a site, I did not think the client was going to go for it. But guess what, they went for it. And then that encouraged me to charge 10,000. And a couple years back, I did my biggest project, which was 15,000. Last month, we just wrapped up a site for 12,000. So you absolutely can get in that higher price range, which is going to help out with your average of 3500. So you don’t need to get again, constant new clients over and over.

Josh 18:41
But in any case, I didn’t mean to derail us, but I say that to say your average should be ideally 3500 3497. And the reason being is because if we do, let’s see 100,000 and we divide that by 3500. That’s gonna put us at 28 projects, that means 28 projects per year on average, to get us to the $100,000 mark. Now, here’s the big thing, though. That’s if we were only doing website design, if your only service is website dine, excuse me website design, and you charge an average of 3500. And let’s say 3500 times, let’s say 29 29 clients there, that’s 101,500 bucks. Now the kicker though is if you do a recurring income strategy, going back to my previous episode, as you know, my most common one and biggest recommendation is to do hosting and maintenance. Let’s say that we do hosting and maintenance, then that will be a big service that will help us so that we don’t need to get 29 clients that year. Let’s say ideally, we want to get our website maintenance plan and hosting up to $2,000 a month. This is this may seem crazy, but It’s actually not that hard. Because if you are, let’s say you have 20 clients that are paying you, let’s be conservative and add 50 bucks, let’s say 20 clients between their hosting and maintenance plans are paying you 50 bucks, well, 20 times 50 is already a grand. So if you have 20 clients paying you 75 bucks a month on average, there’s 1500, right there. And you can imagine you and year one, if you get 20 clients, and the majority of them are on your plan, you’re already going to be at the 1500 to 2000 mark. And it won’t take that much more with some additional recurring revenue sources in and around hosting and maintenance to get that up to 2000 a month. And as you go a couple years into it. As you can imagine, your numbers are going to rise. And it’s quite easy to get your maintenance plan up to 2000 a month, I hate to say easy because there’s work involved, but it’s very practical and very, very realistic to do that. So with that said, let’s say we’re at we’re averaging 3500 per site. But then we’ve also got 24,000 a year and our maintenance plan. Let’s say we got to that where it’s 2000 a month. So 2000 times 12. That’s 24. Double check my math on that. Yep, dude 1000 times, well, that’s 24 k a month, or 24 K a year. So the cool thing about this is, if that’s the case, then we would only need to make about 75,000 with web design. So let’s say our maintenance plan is 2000 a year. So that’s 24,000, meaning we’ve got 75,000 leftover. Well, if we divide 75,000 by 3500, then we only need to get 21 clients a year. So do you see how this is working out? I know, we’re just talking about that we’re not doing anything visual, actually do this visually in my business course. But we’re talking about basically having website design as our main service. And then if our average is 3500 per site, we only need to get 21 clients that year, which is very doable. That’s less than two clients a month new projects. That’s not even including circling back around with other clients and getting new projects and new recurring work. This is just new clients. So at this point, that’s 100,000, right there 3500, on average, around 21 clients a month with our maintenance plan at eventually $2,000 a month, which is going to take us to 100 k.

Josh 10:53
Now, in another scenario, which is really what I want to encourage you to do. And that would be to have a third recurring income strategy, I would have at least three in your business, I generally recommend website design slash website redesigns in one service, and then hosting and maintenance in your second service. And then I’ve one reason I’m big about recurring income is because there’s a ton of different strategies, like we just talked about, in Episode 40, to fill in another area of this income. So you could do ongoing SEO work, you could do content strategies, everything that we talked about in the last episode, and for the sake of this, we’re going to talk about ongoing SEO work, that’s kind of what we’re gonna strive for. So let’s keep with this practical example of 3500 on average for a site. And let’s say we, you know, we don’t want to kill ourselves, we can handle at least one client, one new project a month, maybe a little more. So let’s just let’s go conservative and say this year, we’re gonna plan on doing 15 websites, we’re planning this out 15 websites times 3500, on average is 52,500. Meaning that we’ve got almost another 50 to make up for. But as we’ve seen, if we add that other 24,000, with our website hosting and maintenance plan, that’s going to bring us up to 76 500, which means we actually only have a little over what does that 23 23,500 and an additional recurring income service, which can get up to we could get up to another 23 to 24,000. Fairly, I don’t want to say easily, but barely, practically, and realistically with ongoing SEO work. And again, all these other strategies that I talked about in the last episode. So let’s say we’ve got a an SEO plan that, let’s say on average, where, let’s say we’ve got like a couple different SEO plans that are anywhere between 305 100 bucks or so. So let’s just say three 399, on average. And let’s say we’ve got eight clients paying us 399. Well, there’s over 3000 a month, and if we times 3000 by 12, or 3001 92 by 12. Then there’s additional 38,000. That’s going to add to this current setup we have to where we only needed to get 15 projects that year at an average of 3500 plus our website maintenance plan, which is on average two k a month, and then we have an additional service for SEO. That’s bringing at least let’s say 35,000 There you go there is your 100,000 so that’s a practical example a realistic example of what I’ve done in my Business over the past several years to get to six figures and more consistently. And the beauty about the recurring income stuff is that when you continue to get clients on your monthly maintenance plan on your hosting and all these recurring services, as you learn more about that, and you can provide more value, they’ll stick with you. And then your numbers are only going to increase and go up every year, because you’re not going to be in that, that hamster wheel where you have to get new project after New Project after New Project.

Josh 25:29
So I really want to encourage you to think about recurring income, because that’s going to play a huge factor in this. And I will say if it’s if you if your goal is year one, you want to get to six figures, the recurring income is not going to happen overnight, that’s what’s gonna build, oh, you know, on top, or it’s gonna build over time. But you absolutely can do that if you’re valuable enough. And your designs are good enough, just by project a project basis. But again, that step pace is not sustainable for that long, you don’t want to again have to get at least three to four clients per month, that’s just, it’s gonna kill you in the long run, I recommend keeping a balanced sustainable pace of one to two new clients a month. And then as you get recurring work, and your clients come back to you with additional projects, that’s where it really gets fun guys, because then one client, the lifetime value of a client, so that being 3500, for one site, well, they may be 7000, because they’ve got two sites with you. And then they actually have each one of them are doing recurring income, lifetime value of that client could be more like eight to nine to 10,000 per year. So that’s what I’m talking about in regards to the way your services are going to impact the number of clients that you need and how much you want to make that year. And again, this is where focusing on those big A clients are going to help because you’re not going to need to get new clients over and over, you can continue to do really good work with your clients. And again, the first couple years, maybe a little bit of hustle for sure, doesn’t mean you have to work any more than 40 hours a week. But I’m just saying you build your recurring income that’s going to help you level out to where in the early years, yeah, you need to get more clients. But after between a year and two years, you should really start to kind of level off to where you can build that recurring income, which will help you practically get to the six figure mark consistently, particularly if your average is 3500.

Josh 27:17
Now, the last thought I want to end with is that what you know, we’ve talked about this, about your price point about how many clients you need, and everything you need to get to 100. But again, we really want to gross more like 130,000 to account for expenses, taxes and all that stuff. And then if you get to a point where you’re hiring a subcontractor, it’s gonna cost more. But the good thing about that I know from experience when I started scaling my business, is that once I stopped doing the design, it opened me up to do more sales to do more project management, save time work on the systems. And then that’s when our income shot up dramatically, because it freed me up. And we can handle three to four to five clients a month, instead of me doing everything just managing one or two. So I say that to say everything that we have in place here, it just needs a little oomph to get to that other 20 to 30,000. So if we’re at 3500, on average per site, and we’re doing, you know, 15 to 20 projects, let’s just say that’s about 70,000, we’ve got our maintenance plan, that’s 2000 a month, that’s 24,000 a year. Already, we’re almost at 100,000, let’s say even just let’s say we have some recurring income, that’s, you know, on the low end, and that’s an extra 5000 a year, then that’s six figures right there. And you can see, all we need to do now is get another few projects, clients a year or another one or two big clients big projects a year, if we continue to raise our maintenance plan, and do more services in and around that that’s gonna jump up to 2500, potentially $3,000 per month, that’s gonna take us well over six figures. And then if you go through my SEO course, and you make sure you go through the last episode, where we talk about different recurring strategies, depending on where your expertise is, you can very quickly have a nice suite of services that are going to take you to the 131 40 to 150 rains once you get the foundation of this all in place.

Josh 29:15
So that’s a practical example, looking at numbers based off of what I’ve done in my business, and then I know a lot of my clients have done to not only get it to six figures, but get it above that consistently to more of 150,000 range. And this is just the start guys. I want to encourage you to really broaden your mindset and have higher goals and think highly of yourself. Because 150 is cool, but you know what’s really cool quarter million, you’re gonna it’s even cooler that half a million. I know that sounds crazy, but and that’s gonna be more of an agency style setup to where, you know, if you’re doing everything on your own, you’re going to need to be very premium to have premium rates to get to that level but certainly possible, but the average business that’s Spending anywhere between 2500 5000 per a brochure kind of site and then anywhere between maybe five to 10 to 15. For e commerce sites or in some some e commerce sites are going to be or should be, well, more than that, you can get to that point for sure. And that’s the beauty of it is and And one last final point here. Once you get to that 100 150,000 mark, again, focus on your best clients, you’re not going to be in that hamster wheel rat race of getting new clients all the time, your maintenance plan, and your recurring stuff is only going to grow, which is going to take the pressure off of you, as you move forward, excuse me. So there’s much less pressure to hit that six figure mark, because just with recurring income, you can imagine you can get to 50 to 60,000, in recurring, you know, once you get a couple years in or less, and there it is right there, too, it makes much less, it takes stress off you and it makes a much of a less focused effort on getting new clients when you have that recurring income built up. So just wanted to cover a practical example, guys, which is again, these are my averages, my average is 3500 per site. One point I made this plan was up to almost 5000 a month. It’s less than that right now, because we did lose a big white label client last year who had a bunch of sites that need anymore. But I mean, we had over 60,000, just in the maintenance plan for a couple years. And then we also had SEO, I actually at one point had almost six figures in just recurring. So I say that to say there’s a practical example. And that’s just InTransit. That’s not including anything I’m doing with Josh Hall co which is kind of my big thing now. So.

Josh 31:39
So I wanted to show you that it is possible. I don’t say that to both, you know, boast talk about myself, boastfully or you know anything like that. I’m not saying that I’m just showing you what is practical and what is realistic, because you guys can absolutely get to this point, keep on leveling up, go through my courses. Again, I want to reiterate, if you go through my courses, you should be charging at least 2500 on the low end on average for your sites. And then there you go, guys. That’s your practical example of how to hit 100,000 or more. Before we wrap up, though, just remember those big five things I talked about starts with your mindset, you’ve got to develop a six figure mindset. And then number two is that you actually once you get to that mindset, you want to take it to that next level and hit a higher goal of 150 at least. And then you really want to focus number three on building those high level relationships and value packed services with your best a clients and B clients. And then number four, you got to plan for it, you want to write it out, say it out loud, plan for how much you want to make divided your services and look at what you need to make. And each service like we talked about web design might be 70,000 maintenance might be 20,000, which needs another 10,000 and recurring income, write that out, figure out how many clients and how many services you need to sell for that. And then finally, number five, raise those rates right now even if you don’t think you’re worth it, just jump it up and that same price bucket and then once you know you’re worth it, then try doubling your rates. And you’ll thank me for that one later.

Josh 33:05
So there you go guys, there is a practical example of how you can make 100,000 or more per year in web design. I hope this has beneficial It goes without saying that again. If you’re ready for that hit me up I would love to help you get to that point. And we can do that through all of my courses. I do have a web design course bundle if you didn’t know I have all my courses in a big discount and a bundle rate. Although if you’ve already got a course or two of mine I do offer a discount off the bundle depending on what courses you have. So I’d be happy to answer any questions you have and give you a kind of a path on which courses I recommend taking the business course in particular is going to really help you with getting the six figures beyond but need to make sure that you know how to build sites professionally and have a good basis understanding of SEO and design to along with that so hope you guys enjoyed this please leave a review if you did really enjoy hearing the reviews and that helps other people find the podcast and I’ll see you guys on the next one. We got some really cool episodes in the works coming up for you. So hope this gets you pumped. Cheers to making six figures or more per year guys, you can do it you’re worth it. Let’s do this thing.


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