In web design, there are many common traps that most web designers fall into. And I know from experience that these traps can derail your productivity, lead to burnout and unneeded stress and in some cases, make someone want to quit the industry all together.

These are all things I’ve either gone through myself or have seen colleagues go through so in this episode, I felt it very important to expose the top 10 traps that most web designers will face in an effort to help you AVOID them.

In this episode:

01:10 – Featured podcast review
02:46 – “Trade work” trap
08:11 – “Exposure” trap
10:27 – “Little now and % as we grow” trap
12:57 – “Outside your offering” trap
15:42 – “Friend/family” trap
19:04 – “Comparison” trap
22:05 – “Eggs in one basket” trap
24:53 – “Shiny new tools” trap
28:25 – “Growth” trap
30:15 – “Can’t say no” trap

You can also view the full transcription of this episode below.

Featured Links Mentioned:

Full Episode Transcription #062

Josh 0:16
Welcome into the podcast friends, this is Episode 62. And in this one, I’m going to be talking about 10 traps that web designers commonly fall into. And more importantly, the reason I want to cover these is to prepare you to avoid these traps. So depending on how long you’ve been in web design, it’s likely that you’ve already been through some of these, hopefully, you made it out. All right, for those of you who are just getting started into web design, I think you’re going to find this super helpful, I know you’re going to find this super helpful because it’s going to help you avoid these traps. Because these are all things that I’ve either gone through myself, or I have friends and colleagues in the industry who had been through these, and I’ve seen some pretty devastating effects with these traps. So these are the things that I want you to avoid. I want to empower you to look out for these and to know how to sidestep these and to work through them as well. Now before we dive into this, I do want to give a quick shout out to a recent podcast review. And if you would, guys, wherever you listen to the show, if you would consider leaving me a review, it really means a lot. It helps my show grow and helps the the algorithms to actually pull up the show more for people. And for people who are who don’t know me and who are maybe interested in listening, they often go right to the reviews to see what people are saying. So just remember, if you leave a review, it really makes a big difference. It helps me out and I just love seeing all these reviews, I do use a platform that now that shows me every review from every platform. So any anytime you can leave a review would be much appreciated. I wanted to give a shout out to Pattid125, who left me one of my favorite reviews so far on iTunes. And the title is “More value nuggets than a Wendy’s”. She said Josh is brilliant at packing in so much value into frameworks and lessons that are legit, and that are rooted in his own experience running his business. Patti, thank you so much for that review. And for that compliment. I really, really appreciate that awesome to hear how it’s, you know, helping you out and what you’re taking from the podcast so far. thank thank you so much for taking the time to review. And thank you so much for making me hungry for some Wendy’s because that sounds pretty good. It’s been a little while since we’ve had some Wendy’s and who knows, maybe I’ll see what my family’s doing for dinner tonight, because now nuggets are sounding pretty good. In any case, let’s dive into these traps. Guys, I know this is not an episode that’s you know, happy go lucky deserve things that you know, we’re going to get into the weeds on some of this stuff. But again, you’re going to like this in the long run, because these are things that are going to help you avoid these traps.

1) The Trade Work Trap

02:46 – Trap number one, the trade work trap. So those of you who are brand new into business, you’re likely going to encounter this. And some of you may be already are doing this, or maybe some of you want to initiate this with some of your colleagues in the trade work trap, essentially is this. Either you or somebody offers you a deal to do work for you in exchange for your services. Now, that sounds fairly harmless. And I will say this is something I have done before. I have had some okay experiences with this. But I’ve also had a lot of terrible experiences with this. And I think the reason this is so hard with web design, is because web design is much harder and more intricate and much more layered than most industries. So for example, if an auto mechanic one of the trade work to do a brake job, that’s a fairly I don’t oversimplify it, because there’s work to be done there. But it’s pretty clear cut and dry. Like there’s a cost for the brakes, there’s a cost for the labor, and there’s the cost for the shop. Well, with web design, as you know, there’s a lot of variables involved on the size of the project on the type of client is it taking time to get their content. So anytime you do trade work, it’s much harder I feel for web designers. I’ve gotten into situations in the past where I ended up spinning about 10 times the amount of time I thought I was going to be doing in a trade service. And I had some times where I was literally working for free like it was it got to the point where when I did some trade off service with somebody, I felt like you know, maybe they spent four or five hours on something. And then I was sitting here 10, 15, 20 hours or more into this project. And this was early on. And I realized pretty quickly This is not good. Now, there’s a big mentality shift here with finances because early I remember years ago, I was all about trade work because it meant that I could get a bunch of free services for me without paying out of pocket but I realized I actually much rather just pay out of pocket for something. And I know what I’m spending I know where my time is. And well here’s one big thing about trade work and some of you are not going to hear me on this. I hope that You will. But this is a big mentality shift that I had to have. And that is, if you do free work, or if you get something for free, you’re not going to value it. And again, I know some of you are going to tune that out, or you just may not agree with that mentality. But I’m telling you, it’s true. I have seen this on both sides, I’ve seen it for myself, if I did trade work in the past, I remember I got some video work done for me. And it was a very cool like video for my business with testimonies from my clients that were like at their locations. And it was really cool, and I utilize the video, but had I paid for that video, I probably would have appreciated it and use it much more because it was there’s some skin in the game, there was some money out of my pocket. Whereas I got that video for free. I was like, oh, cool, and I use it a little bit. But looking back, I definitely would have used it more had I paid for it. And that’s the mentality you have to have with trade work. Anytime you do something for free. And the same thing is vice versa for the people who use your services, if you’re building a website for free for someone to do some exchange work, they’re not going to value it like they would have if they invested in it. And this is really big for web design. Because if somebody pays for their website, it’s going to encourage them to get more out of it. Whereas if they get a website for free, it’s like, oh, cool, it’s just you know, it’s it doesn’t seem as important as it would have if they really invested in it. So you have to be very careful of trade work. Now, again, I’m not 100%. Against this, particularly in the early days, there are some really good relationships that you can be involved with. Sometimes it can work out it, I did some trade work in the past that did actually open up some doors for me. But as soon as I got to a level where I realized my time was more valuable than anything, I got rid of all my trade work, because it was just, it was getting to the point where every project, every trade I had just was not worth it. And a quick final note on this. When I got involved in some business coaching, a few years ago, I was at the tail end of my mentality with trade work. And I remember I had the option and the opportunity to do this business training this business coaching program. It was like three grand for six months, and it was a lot of money for me back then. I was like, it’s a lot of money now. But that’s that’s a decent investment. And I asked the coach, I said, Would you guys because they were a client of mine, I said, Would you guys be interested in like redesigning your website, and I’ll keep it at that rate. And then we could just do the trade off. And my coach said the exact same thing that I just told you, she said, I understand that offer. But if you do something for free, you’re not gonna value it, and you’re not going to get the most out of it. And I thought about that. And then I really, really resonated with me. And I realized, wow, I feel kind of bad for being that person who tried to do a trade work. And that’s kind of the one that sealed the deal for me. And it made me realize how valuable time is and that it’s better just to pay some pay for something to value it. So be aware of trade work, because you can find yourself in some traps in that. Now, I do have colleagues that do like doing some trade work. If it works, I guess more power to you. But just be careful, make sure if you do any sort of trade, the deliverables are very clear. And make sure you’re not stepping outside of the boundaries of the agreement. So that’s a big one. So number one was the trade work trap.

2) The Exposure Trap

08:11 – Number two, you’re gonna love this one, if you haven’t already experienced this, and that is the exposure trap. So this is where a client will come to you and say or lead per se, you don’t want this person as a client. But a lead will come to you and say, you know, I’ve a big brand, or this, you know this, this endeavor is gonna be in front of hundreds, thousands of people, maybe even millions of people. And if you do our website, you’re going to be exposed to like hundreds of thousands of people. That my friends is called the exposure trap. These are usually the people who see some sort of entrepreneurial ad that are thinking overnight success happens all the time. And it’s something that’s good. I actually think overnight success is not good. But a lot of people, I’ve had this come my way multiple times to where they’ll either ask for a free website for my services for free, which is just insane to think of in general, I would just never do that. And then they would either if they didn’t ask that they would often ask for like a big discounted rate like, Well, you know, normally this site would be $5000 and if you do it for $1500, you know, we’ll get you exposed in our network, and you’ll get tons of work out of it. That my friends is called the exposure trap. And I’ll tell you one thing, and this is something you can tell people if they go, you know, they really pressure you to do this is you can say well, it’s kind of hard to pay my mortgage with exposure, or it’s kind of hard to buy groceries with exposure. Now that’s a severe case if somebody is really pressuring you. But if somebody is just not getting why you’re not going to be down with that, then that’s the analogy I would use because exposure Ain’t nothing until it actually pays the bills. So going back to the trade work thing, it’s it’s just so important to actually value the services as web designer. So be aware of that exposure trap. It’s funny, I think was just last year, somebody in my family network. reached out, they knew I did web design. And he asked me first, if I would be interested in building a website, or if I knew anyone interested in building a website, that would be for free. But as his success grew, then so would the website. And then he would eventually get more work and more referrals. And I promptly said, that’s called the exposure trap. And a lot of people fall into that. So I don’t feel comfortable doing it, obviously, or referring anybody. So beware of the exposure trap.

3) The Little Now & Percentage As We Grow Trap

10:27 – Now, number three, similar to the exposure trap, it’s kind of a different level of it, but it is the little now and percentage as we grow trap, that’s, I could probably condense that, but that’s what I call it. And that is where somebody will, like I mentioned, offer to pay for the service, but at a big discounted rate. And then they’ll maybe put, they’ll maybe pay more of the project as their brand grows. Or maybe even if it’s a deal worked out to like, you know, if it’s a $10,000 site, they want to do $2000 up front, and then they’ll pay you the rest of the $8000. as the years go by. That my friends, while early in business can sound enticing, because it feels like oh, well, maybe I can get a decent chunk now. And then it can keep on, you know, coming over the the the few months or years prior years after that. And I’m telling you guys, that is a dangerous, dangerous trap. Because you’re essentially becoming a business partner with somebody who wants to do that. And anybody who, again, going back to the trade work thing, anyone who is not comfortable with truly investing in the worth of their project, as far as their website is just not worth working with. So you need to be very, very careful of this trap. It’s funny, somebody just came to us. Let’s see, I’m recording this in the early fall of 2020. I think it was earlier this year, I think it was February or March, maybe maybe January. But this was the exact deal they wanted to do. I they came into me with these this proposal. And then I gave them a quote for $12,000. It was like a membership site. So I wanted to make sure we had all of our ducks in a row and all the bases covered. So I gave him a quote for $12,000. And they said, Well listen, can you do it for like $4500, which is our budget. And then as the business grows, you’ll just get a percentage of everything that we’re doing annually. And I said, No, that’s what I call it a little noun percentage as we grow trap. And I knew exactly what that was going because I didn’t want to be in a business partnership with this person, it is a client, not a partner. So that’s a big one be very, very wary of that trap, you’ll get all kinds of levels with this, it could be 500 bucks now and then 2500 eventually, or it could be a bigger one, like I just talked about, like a 12,000 over a period of months or years. Be very, very careful of that I advise just not doing that. Even if you’re just starting out, do not do that trade work, you might be able to work out some decent ones, but exposure and little now percentage as we grow trap, stay away from those completely my recommendations, but hey, what do I know?

4) Outside What You Offer Trap

12:57 – Alright, number four. Number four is the outside of what you offer trap. Now this one’s enticing. And what I mean by this is if you have a certain amount of services, let’s say you do web design, maintenance, and SEO, which are my big three. And then for a while I did photography, print design and graphic design. Well, if somebody asks you to do something outside your offering, it can be very enticing. And sometimes it can lead into more of what you do. But it can also be a big time suck. And it can be very costly in the long run. Case in point. I did video a little bit back in the day, which obviously I do more video now than anything. But before this prior to all this, even as a web designer, I did tinker around with video. And I did some video for a nonprofit, just as kind of a side just kind of help them out. Somebody in the nonprofit saw me doing video and they were like, hey, the company I work for which is like a legit company is looking out sourcing video stuff. And would you be interested in getting you in touch with them? And I was like, Yeah, what the heck, why not? So they I got in touch with them. And they needed like this video done for their internal training program. And I thought maybe this will lead to print design or lead to web design back when I was doing that more. So I went for it. Here’s the problem though. We went and did I hired I actually got a friend of mine who does really good video production. And I was essentially the sales guy and the associate with all this and he did the video stuff. But when we went out to do this video, it did not go well. And I was clearly outside of my comfort zone because I don’t really know how to stage all this stuff. I didn’t sell it really well. I’m actually surprised they went for it in the first place. But long story short, we did this video and while I was sitting on location, watching my friend who does video and then this other guy, you know, fumbling around talking, I was putting a bunch of my projects on the side I had website designs for 2, 3, 4 or $5,000 that were sitting there. Not getting done. I’m just sitting there watching these guys do video. And I ended up barely making anything on that I think I maybe made 15 or 20 bucks an hour, it was really not worth the time. And it unfortunately didn’t lead to anything else. So I learned my lesson on there with getting outside of my comfortable service offerings. Now, sometimes it’s good to push yourself and to get creative, and to try some new things. But if it’s something that you’re just clearly not comfortable with at all, don’t do it, stick with what you do. And unless it’s a secondary service that complements what you do, I advise steering clear of it. Because just because you can do something, doesn’t mean you should do something, particularly if it’s gonna make you less profitable. It’s going to put your best projects on the side.

5) Friends and Family Trap

15:42 – Number five, oh, you know, this one? You know, this one all too? Well, I know you do. It is the friends and family trap? Do I need to even explain this trap. This is the most like common thing I see with my students and colleagues. And I’ve been through it myself many a time, unfortunately. And it’s where a friend or a family member once you design their site, because oh, you just do some web design, you must have plenty of time to just fiddle around and make me a site really quick. Don’t you find it interesting that if I was a plumber, or if I was a handyman? How many family members would be like, Hey, would you mind coming in replacing my back door for me? Just for free? Just come over? I would really appreciate it. Oh, by the way, can you buy the materials and everything and do the measuring? Would you mind doing that? That’d be so great. Thank you so much. That is literally what happens to us web designers. And I know most of you right now are saying, huh, yep. Been they’re going through it right now. Maybe? Isn’t it wild? I don’t know. I don’t want to cast blame. But I am gonna blame family members on this because I just I almost find it very rude. I do you feel me getting amped up right now? Because I’m getting amped up. I’m thinking about all the situations where a family member back Hey, can you build me a quick website or in one case, I had a family member who basically wanted me to do like this full on consultation and training for the staff that they worked with. I mean, we’re talking and web design, like a lot of money for nothing, or a lot of work for literally nothing. So I’m all about helping people. But when it comes to a full project, that’s going to be 10, 20, 30, 40 hours or more, not happening. So I say all that say beware of this trap. Now, there are times where I have worked with friends and family and didn’t go well. But there are there were some times where I went okay. But I would only advise that if you’re just starting out, and you just need to build your portfolio, I have a lot of students who are just getting into web design. And I’ve told them, if you have some friends who have a business or a nonprofit or some family members, just make sure that deliverables are clear, protect yourself, so you don’t get yourself into trouble. Maybe even do a child theme or a template or something, but you can offer to, to do some work like that just to build your portfolio up, but get a testimonial, they don’t even need to know you’re related. But get that testimonial, you can do that. And that’s okay. But as soon as you become legitimate and your business and you’re stacked up with work, and you know your worth your time, and your value, be aware of this family and friend trap. And if somebody does want to work with you, that’s cool. You don’t have to be a jerk. You don’t have to, you know, completely disregard your family and friends, but just let them know, you’re gonna pay just like everybody else. I mean, you could give a family and friend discount. I’m not opposed to that. But don’t be working for free or for barely nothing it’s in because that’s going to push your the rest of your clients in the side. And that’s not good. So be aware of that, that trap and just explain to your family just will explain to you, you know, if you feel like you’re they’re trying to rip you off, just let them know, like, if you had a friend who was a mechanic, and he worked all day fixing cars, would you just say oh, by the way, would you fix my brakes and change oil and do a tire rotation for free for me? Thanks. No, no, no, no, hopefully not. So unless it’s something where they just like doing now time but I have a feeling if you’re designing websites all day, you probably don’t want to just design your friends and family sites all night and all weekend. So that friend and family trap beware that one.

6) The Comparison Trap

19:04 – Now number six, is what I like to call the comparison trap. I’ve talked about this a couple times on the podcast before the danger of comparison, I’ve actually I had an episode on imposter syndrome that I’ll link to below. And more recently, I did an interview with my author friend Renae Vidor, on how to win against comparison and imposter syndrome. And it’s because if you compare yourself to everybody else, it is a trap. It is a total hundred percent trap that’s going to lead to imposter syndrome. And it can be very, very devastating. So be aware of comparison and what I mean by that practically is don’t compare yourself to everybody else. Don’t even compare yourself to me like I have my journey that I’ve been through and I’m teaching everybody what I’ve learned but at the same time I am in a different I’m I’m an authority in the Divi community and I have a coaching web sight and all this in the courses and everything. Most people are not going to gravitate to what I’m doing right now. And that’s okay. If you want to stay a solopreneur, for as long as you can, that is totally fine. That’s what I did. But if you have the itch to be an entrepreneur and to scale your business and sell it one day, or get it to a place where you can grow it as quickly as possible, that’s cool, too. You don’t have to compare yourself to other people. And a practical example of this is there is a guy who has a media company here in Columbus, who is about my age, I think, and we came up around the same time, and he just skyrocketed his agency. It seemed like he just did everything right. And he grew it and he’s got like an office downtown. And I for a while when I was just a solopreneur. I felt like man, should I be going on a bigger pace, like he’s already got, like four or five people on staff. And it’s just me, even once I started scaling, I looked at him and was like, man, should I go like the big marketing agency route. But I’m so glad I didn’t, I had to catch myself with comparing myself to him too much. Because if I did that, if I did scale a marketing agency, I would not be able to do what I’m doing right now, for you. Had I had a big agency, I would have been very difficult for me to do what I do right now. Because basically, what I built for myself was a solopreneur web design agency. And then I scaled it to a small team, which gave me basically ultimate freedom to do Josh So just a practical example of how I had to catch myself with comparison. And it’s natural to feel like that. I mean, I still struggle with that when I see other people doing what I’m doing. When I see other course creators or other designers, I’m like, oh, man are just so much better of a designer than I am, they’re a better coder, or, you know, their courses are maybe more comprehensive, or, you know, there’s all these different traps that we fall into. And it all leads to comparison, which is just shit, just don’t do it. borrowed my friends, so comparison, stay away from it, it is a trap. comparison is the thief of joy. Remember that, quote, take that to heart and remind yourself of that every day. So that’ll really help you through that.

7) The Eggs in One Basket Trap

22:05 – Now, number seven, this is a really big important one, too. And that is the eggs in one basket trap. And if you’re not familiar with that term, it basically is a situation where you have the majority of your income rely on one client. So if you have a client that is worth 60, 75% of your business, that’s what we call eggs in one basket. And that is a very dangerous and vulnerable position. Practical example, you know, I like giving practical examples, a buddy of mine, he was in a family business, who did landscaping, snow removal and stuff. And one of their accounts accounted for, I think over 60% of their business. And guess what happened, that account moved on. So they were left with 40% of their business, all their expenses, all their staff, they were hustling to get new business and had to do layoffs, and they had to rework everything and sell equipment. I mean, it was a nightmare, everyone was stressed. And I saw that I that was early on when I was getting into business. And it kind of resonated with me like well, I need to make sure I don’t ever get in that position. And I’m so glad I noticed that and really took that to heart because I did have a white label client, who at one point, I think I’ve done over the last probably five or six years, I think I’ve probably done at least 50, 60 websites for them. And at one point, we had almost 30 on my maintenance plan when it was just me as a solopreneur. And this client basically just didn’t need like 15 of their websites at one point. And I remember the email, they were like, Hey, thanks for all the work on these sites, you know, we know you built them, and I’ve been hosting and maintaining them. But we don’t need this one. This one, this one, this one, this one, this one, this one, this one and so on. And I was like, oh, man, that’s like, I was like, I think almost a grand a month and lost income. But you know what? It didn’t kill me. It was a bummer. Like, it was definitely a bummer. There was a lot of living expenses for me, my family that were cut out, but we still did a lot of their other sites. And we still had the monthly maintenance plan going strong to where Yeah, it was a little bit of a hit. But it didn’t change, or it didn’t impact our family at all. Yeah, it was a bummer. But worst case scenario wasn’t that bad. So that was a prime example of had I really had I had them be the majority of my income, that would have really, really hurt. But I did give them priority and focus as an A client, but I didn’t stop getting other clients and doing other work and just relying on them. So you never want to rely on one client. I would say you never want one account to be more than probably 15% of your work modestly, I would that may even be a little high depending on your situation with your level of expenses and subcontractors and stuff like that. So whatever that looks like for you just don’t let one client become too much percentage of your income because it’s very vulnerable.

8) The Shiny New Tools Trap

24:53 – Number eight, the shiny new tools trap. I just saw this today in one of my Facebook group. I saw somebody say, I feel like I just get too hung up on new tools. And I’m spending so much time trying new things out and all these apps and stuff. And guys, let me tell you, it is a trap, I understand the draw. Because particularly in web design, stuff moves so fast. There’s all these new plugins and tools and all these new options coming out. And this could be everything from the web design tools, plugins, but it can also be project management tools, email apps, and platforms, all these different things can take up so much of your time, if you’re just fiddling around with them and trying new things, and canceling things, or a lot of times, like I had colleagues awhile back that were trying out new email apps, and the app company shut down. So they had to like repivot all the way they were managing their email. So the shiny new tool syndrome is real. It is a trap, for sure. And I highly recommend that you steer clear from it. And I’m somebody, I’m somebody who is a if it ain’t broke, don’t fix it. So I don’t struggle with this as much. I mean, I do see the lore and the luster of UI for me, it’s more like camera kind of stuff or like audio kind of equipment. All the time. I’ll be like, whoo, I like that mic. Kind of want to kind of want to get a new mic. But you know what, I got a mic. my mic is fine. I think this sounds pretty good. You can tell me otherwise. Maybe I’ll listen. Maybe I won’t. But I got a mic. I got cameras, I got the stuff. I don’t need to worry about anything else right now. I got babies to pay for. So it’s also just a big time suck. Like I said, a lot of times, if you bounce between a bunch of different platforms for project management, you’re gonna spend so much time that you could just utilize just stick to one platform. And how often do we see this guys? For those of you who use Divi, how often do we see people jumping ship, because they get upset about something or they thought an update was wrong with Divi and turned out to be a plug in or bad code. And then they jumped ship to Elementor or Beaver Builder and they spent a bunch of time working with those and they come back to Divi. And then they jump back again, what a waste of time, waste of energy. And there’s a lot of other things that can come into play if you’re using a bunch of different tools. So just stick with what works stick with what you know. For me, I have stuck with the same tools for years. I’ve used Divi and WordPress since 2014. I’ve never used Elementor and other theme builder I’ve always stuck with Divi. Has it had highs and lows. Sure, but I’ve never had any sort of big problems that have completely wrecked my sites to where I couldn’t get them fixed or whatever. So I just, you know, but usually it’s bad plugins or stuff like that. So I use Divi, WordPress, my trusted plugins, maybe I’ll implement a new one here or there. It’s by a trusted colleague who I know does good work. And then project management, I use Basecamp, I use 17 hats, you siteground hosting a handful of other tools, Gravity Forms for plugins. And those are the tools I’ve literally used for years, I have not done anything else. I keep it very simple. I run everything else with Google Docs and Google spreadsheets. Keep it simple. And the beauty about that is when I see all these people jumping ship on stuff, and they’re like, I’m trying this one out, and then this broke and this broke. I’m just sitting there sipping my coffee thinking like what do you got, like I’m over here, chillin, enjoying the tools that I use. And if they’re getting upgraded, cool, I’m getting used to the upgrades. And that’s it. So the shiny new tool trap is real, definitely wanna encourage that you steer clear that one, don’t you know, I’m not opposed to try new stuff out, just make sure you schedule the time for it, make sure you don’t do it too often.

As long as you’re happy with where you’re at and you’re on a steady trajectory and more importantly, you feel balanced.

9) The Growth Trap

28:25 – Number nine is the growth trap. This is a big one. Because I think a lot of freelancers, in particular, in entrepreneurs are just pressured to grow for whatever reason. And I think it’s because of the new entrepreneurial push in our world. It’s awesome. There’s a lot of great things about the freedom and with technology, and particularly in web design, because we can grow the business to whatever we want. However, like I mentioned earlier, if you want to stay a solopreneur if you just want to stay a small team, and you don’t want to have the big marketing agency, like I talked about a little bit ago, that is okay. As long as you are paying your bills providing for you or your family, and you’re living the life that gives you freedom that you want to live with web design. That is cool. Do not pressure yourself. Don’t feel like you need to rush your way to success. That’s another big thing. I think people, like people look at me and they’re like, well, how did you get so successful so quick? I’m like, it took freakin 10 years to get here. And it took a lot of experience before that to learn what I learned. So I you know, I create my courses to help people bypass a lot of the failures and lessons learned. But it is still hard work and it doesn’t happen overnight. And everyone’s different and yet again, what you want to go into in the industry of web design. So all that to say, don’t feel pressured with growth, and don’t even feel like you need to just keep on you know, if you don’t double your income every year, that’s okay, as long as again, you’re, you’re happy with where you’re at and you’re on a steady trajectory. And more importantly, you feel balanced. And you’re in you like waking up in the morning and doing your work. That’s Success to me friends, so don’t don’t worry about these entrepreneurial type of pressure ads and stuff like that that are like grow your agency by 100%, by next month. Just do do you and if it’s working, and if you’re happy doing what you’re doing, that’s success for me. So beware of that growth trap.

10) The Can’t Say No Trap

30:15 – And then finally, number 10, you probably are expecting this one coming but that is the can’t say no trap. And for those of you who are earlier in your in your web design journey, I do recommend saying yes to pretty much as many opportunities as you can, unless it’s an exposure trap, or a percentage trap, or outside what you’re comfortable trap, or even a friends and family trap. But the problem with not being able to say no, is once you start valuing your time, and once you start having a lot of good clients, you have to say no. It’s actually more respectful to your clients and the people who want to use your service to say no, if it’s something that you can’t take on, or something you don’t do, or something that you just don’t feel comfortable with. So there’s no shame in saying no. And you’ll find a lot of times if you tell somebody, no, they’ll respect you more. And even in some cases with proposals, if somebody’s like, listen, you came back to me with a $4,000 proposal? Can you do 2500? If you say no, this is the value of what we do, we know it’s gonna pay off for you. And this is why it’s this amount. And this is what we stick to this is our rate, they’ll often come back to you though, that I’ll put you kind of on the high ground and not everyone will go for it. But the ones who do you’ll make a really good relationship and they’ll trust you and respect you a lot more. And they’re going to value their project more by not just by you not saying no. So there’s a lot of different ways. Saying no is is a really, really good thing. If you just say yes, all the time, you’re going to spread yourself out too thin. More importantly, if you say yes to everything, you’re not going to be able to have the time to say yes to the really good thing. So if you say yeah, and I found this out when I was doing print work because I was saying yes to little business cards and brochures and flyers all the time. And then when I got a big website I really like I said as of course that but I wasn’t as excited about it and I couldn’t focus on it because at all these little projects that were sucking up my time and resources so I had to learn to say no to print design for me it was I realized it was great for a while but I got to the point where I did not need to do that anymore. And I had to say no, it wasn’t easy. I’m a yes I’m a people pleaser. I like saying yes like doing stuff but sometimes I have to say no, I actually say no, probably about nine times out of 10 with any sort of request that comes my way nowadays so don’t be afraid to say no because they can’t say no trap is just that it is a trap.

32:27 – So let’s recap really quick guys I hope you guys have enjoyed this I hope it kind of helps you out with avoiding these things number one was the trade work trap. Number two was the exposure trap. Number three was my long winded little now percentage as we grow trap. Number four was doing something outside your offering trap. Number five the dreaded friends and family trap. Number six the comparison trap. Don’t compare. Comparison is the thief of joy. Seven the all eggs in one basket trap again, don’t let one client be more than 15 maybe 20% of your income of that. They is the shiny new tools trap look over their new email app. Nope. I’m cool with my email app I got right now. Nine is the growth trap and then 10 is the can’t say no trap. Make room so you can say yes and be pumped. Alright guys. Well, I hope you enjoyed this episode. Thanks again, for everyone who has been leaving a review on the podcast. I really want to encourage you and request that you do that it really means a lot to me. It helps me grow the show and I love reading those. It’s what keeps me going. So thanks again for everyone for listening. Hope you enjoy this if you have any other traps that you fallen into or you think others should be aware of or, you know, be aware of and avoid. Leave me a comment. Go to the show notes for this episode. You can go to Josh and leave me a comment on the post. I do read those and I do get back to all those so I would love to hear your thoughts as well. For now. Enjoy avoid these traps and I’ll see you on the next episode.

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