Feel like it’s taking way longer to build your websites than it should? It’s surprising how long building websites can take. From the outside, it seems like something that should go pretty quick but there are many variables involved and many technical and process related hang-ups that come up.
In this episode, I’m laying out 9 tips that I’ve used over the years to dramatically speed up my web design process from a technical and design perspective. If you implement even one of these tips today, you’ll see an immediate impact. If you implement all 9…well then you’ll be knocking out website designs like a mad person!
Some of these strategies are very simple and elementary, but I’ve found those are often the ones we need reminded of 😉
Enjoy and more importantly, apply!
In this episode:
02:15 – Featured podcast review
03:24 – Plan before you build
06:15 – Start with staging site
08:40 – Set global styles
11:14 – Save, reuse layouts
14:58 – Save coding snippets
18:07 – Limit new tricks
19:58 – Make a deadline
23:25 – Get in a flow state
27:01 – Follow a proven process
30:34 – Recap of tips
You can also view the full transcription of this episode below.
Featured links mentioned:
Full Episode Transcription #068
Hey, everybody, welcome into the podcast. This is Episode 68. And in this one, we’re going to be talking about how you can speed up your website designs dramatically. And I’ve got nine tips for you in this one that I’ve learned in my experience with building a lot of websites over a decade. And what we’re going to do in this one is we’re going to focus on the actual website design itself, we’re not going to be covering the client side of things. We’re just going to focus on the website design some technical stuff in this one, because I’ve actually I had a couple podcast episodes recently that covered some of the more client end of things in regards to collecting content. That was Episode 57, with my colleague, James rose. And then back on episode 50, another colleague of mine, Jamie Starks, Vich, we talked about website revisions. And both of those things will help dramatically with speeding up your web design projects. So I would highly recommend you go back and listen to those of you who haven’t yet. That’s Episode 57 and Episode 50. Those episodes Oh, my gosh, you guys, there’s a couple of my favorite of the podcast so far. So be sure to check those out, because those will fit in it fit in excuse me and blend in perfectly with this one. But we’re gonna focus on some of the actual site specific design stuff in this one. Now, I do want to make a quick shout out to another featured podcast review. And I would really appreciate it if you guys if you’re enjoying this podcast, if you’d be willing to just take a minute to leave a review. No matter where you listen ideally on iTunes. If you listen to it there, just subscribe and then check out the reviews and click leave a review. And really cool thing now is I’m using a podcast review site called my podcast reviews. And it shows me every single review that comes into the podcast previously, I would just do the ones that were in the US. Because if you look in your iTunes, on podcasts on your podcast app, you’ll generally only see the reviews that are in your country. But I got this review platform and it shows me everyone. So I’m seeing reviews from all over the place. And I wanted to feature one right now from Australia. And this is from Shannon. And he says this is a must listen for freelance web designers. Listening to Josh’s podcast has supported me with the knowledge I need to excel in my web design business after only six months in, and no previous web design experience. I’ve worked with over 10 clients and I feel confident in my approach now that I’ve learned from Josh, I resonate strongly with his purpose around using this skill in business to create a life of freedom. Thank you, Josh. And that was from Shannon from Shannon Bain digital. Shannon, thank you so much for the review. I actually checked out your website, ShannonBaindigital.com. And it’s looking awesome way to go Shannon, it’s minimalistic, it’s sleek, it’s modern, really cool portfolio. I love what you have going on. I will link your website in the show notes for this episode too. So there you go. Guys, if you leave a review, be sure to leave your business URL, your business name. And who knows, you just might make it on the podcast and I’ll link it in the show notes so you can get some extra SEO juice. Alright guys, now let’s dive into how to speed up your website designs, nine tips. These are the top nine things that I’ve found that have been super helpful with speeding up the design, process and design itself.
1) Plan Thoroughly Before You Build
First things first, number one, you’ve got to plan thoroughly before you build. This is what so one of the tricks and one of the tricky aspects of being a creative and a website designer is you often want to get right in to just start tinkering around with the design or building. And I’ve struggled with this for years because I’ll get a thought in my head. And I tend to just go right into it. But what I learned over the years is that if you dive into a design, and you don’t have it planned out, you’re gonna take probably three, four or five times longer than you would if you just actually plan it out. And planning can be surfacey, like it can be just a mock up. Or it could be some sort of wireframe as far as like where you want the elements to go what you want place in certain areas. Or you can actually plan like the design and the content as well. You can so planning I say that to say planning can be something that’s done more simplistic before you dive into the design, or it could be really planned out with the design layout and the content as well. So however you go about it, just make sure you actually plan your design out before you start building. And one thing that I generally like to do is to start out with a homepage design and a sub page or kind of like a main services page or something like that, get those approved, and then move on to the rest of the website design because if you end up building an entire site, you’re going to end up taking very long when it comes to revisions, and it can actually be a very painstaking and complex process that way and I know because I did that for far too long. So I did like to the homepage and then a sub Page your surface page, I like to plan those out thoroughly, either on paper, or just getting a good idea of what’s going to be in there, what the goals are the main pieces of content, and then get those approved before moving on. But either way, make sure you plan thoroughly before you start building, resist the urge my friends to get right going into the design, because it can really set you back. Now, I will say to just a little disclaimer, there’s no wrong and getting right into the builder, I actually I don’t really do wireframing for designs, I tend to sketch it out on paper, and then I’ll go right into Debian WordPress. But I do still have a good plan for the page. I actually just, oddly enough, yesterday, I was mapping out the design for my membership page. And I did not dive right into the builder. At first I planned it out I actually just I like to go pen and paper old school, I like to just literally just draw out the main areas of the homepage, or the landing page, whatever it is. And that’s exactly what I did yesterday, I laid out the hero section where I thought these elements would be good. Then I laid out and made notes on like the main sections and kind of got the flow that I wanted. And that gave me a really good idea before diving into the page builder. And in a couple hours, I had the framework of a really nice page already built. So that’s number one plan thoroughly before you build.
2) Start With A Staging Site
3) Set Global Styles
Now number three, some of the stuff I will warn you it’s pretty basic and very elementary, but I’ve found the elementary and basic stuff to be actually the most important things to to hear over and over again. And just to remind yourself on and this will be really beneficial for us, those of you who are just starting out as well. But number three is to set global styles. That would include any styles that are in your theme. That would include fonts and typography, set your headings, set your paragraph text, set your link text that all the stuff that’s going to be repeated over and over. That way you’re not doing that on a per page or per module and a page basis. This will also help keep things uniform and streamline because if you tend to customize fonts and colors on every page, you can have a website with 10 pages that look like 10 different websites. And that’s not good for the UX for the user experience. So set your fonts set your typography you can always tweak those accordingly to certain pages but you definitely want to have a general theme a streamline look. What to do your color palette, most themes will have some sort of color palette that you can set and that will carry with you. That’s one reason I love Divi because in the Divi Theme Options, you can set all of this you can they have a customizer, if you’re new to divi, you don’t know about it, I think Elementor and some of these other theme builders are the same, but you can generally go to the custom the customization section Set all of your styles, your colors, your fonts. And then when you have a color palette that will generally carry with you through all the pages. So for like Divi, if I’m working on a module on a services page, and I want the same green that I have on the homepage, as long as I have my color set in the color palette, it’s going to be there, it’s going to make things a lot faster moving forward, and you wanted to have the same idea with buttons, sections, any graphics or anything like that as well. So set is many global styles as you can, right up front. Again, headings, fonts, typography, your main colors. As far as buttons, I generally recommend having a button style, like is this button going to be square edges, or is it going to be border radius or some sort of radius around the button, are you going to have some cool effects on the button, you can always have different colored buttons around your site, but you definitely want to keep it consistent as well. So I generally recommend not having more than two to three button styles on a website to keep it cohesive. And then same thing with sections and any modules or anything like that anything that’s going to be repeated use global styles and then with Divi One really cool thing is that you can set it to be global. So when you update that section, it’s going to update on all the pages that’s on which kind of leads us into…
4) Save and Reuse Layouts
number four, which is to save and reuse layouts. This is a big one. This is one reason I absolutely love Divi. It’s one of my probably my top three favorite feature of Divi, because with Divi and a lot of other themes. Now, you can save either an entire page, or you could save sections or even just modules in that page. And I’m because I use Debian No, Debbie, I’m going to stick with what I do within that. But that’s exactly what I do I create. When I create a website, I’ll create a just like general page layout, which will have the header, the main body sections, and if there’s like a, like a footer call to action or a sidebar that I’ll have that saved as well. And then on the next page, I use that layout and I’ll just replace what’s in the main content section. And that will speed up your workflow, tenfold, save and reuse, reuse those layouts, you can not only reuse them on your one website, but you can reuse them on all sites. So another reason why I love Divi, because if you have, let’s say a contact page layout that you really like, they have like phone, email, company address and a map on the right, and then you might have a form on the bottom or something like that, then you can save that layout and then export it and then use that as an import for another contact page on a different site. I ended up doing this all the time, when I particularly would contact pages and pages that were you know, pretty like you could reuse them. And it would be fine. Because I found myself again repeating the same process over and over and over again. And I was like you know what, instead of having to create a phone module, find the icon, adjust the colors and then make the settings right and then do the next email module and all that stuff. All I did was start with that same layout and then just replace the colors. And it sped up my workflow a ton. And that’s one reason I love Divi is because again, you can do that same principle on one site, or you can just save a bunch of layouts and use them on all kinds of sites. So whatever tool you’re using, more than likely, it has some sort of layout options. And if you’re using Divi, again, you can save it to your library, you can save entire pages, sections, rows or modules themselves. And I highly recommend that you create a little library for yourself, whether it’s on one site or whether it’s on all sites, and then use those library items. Now one thing I will say too, when it comes to layouts, a lot of people stray away from using layouts. And I did as well, because I felt like well, if a client’s paying me, you know a decent amount of money for a custom website, I don’t want to take their layout and just duplicate it and use it for another site. But here’s what I would say to that. I’d say number one, it’s the quickest way to be a profitable business so that you’re not customizing every little thing on your website every time. And keep in mind, clients are not always going to see the exact same layouts on your other sites. And even if it’s a similar layout, they’re likely not even going to realize it once you put a client’s branding colors and their own images in the same layout can look vastly different. And what I recommend is I do recommend customizing the homepage. In particular, you can start with a layout, but you generally want to customize that and really make that sucker pop. But things like service pages, about pages, contact pages, those you can absolutely 100% save and reuse your layouts because again, a client is very rarely going to see their website and see their contact page and be like you know, it looks a lot like your contact page on this other site is not going to happen in my experience that never happened once so save and reuse layouts. My recommendation and my two cents is for the homepage. You can start out with layouts but definitely customize it and and challenge yourself and have some fun with your designs to really make the homepage pop using client lingo.
5) Save Coding Snippets
Now number five with the same idea of saving and reusing This is to save any code snippets. So for those of you who are doing any custom coding, or in particular CSS, because I’m a big proponent of CSS, I love CSS have a course on CSS. If you want to know how to do CSS, goodness gracious, how many times can I say CSS? But any case, save those coding snippets? And again, this idea is super basic and very elementary. And it’s it’s kind of common sense. You would think, Well, yeah, duh, wouldn’t you want to save your code? And yeah, you would think that but I know, for the first few years, I was getting into CSS, I ended up customizing stuff over and over and over the same thing, like all the time, and then again, it kind of dawned on me, why the heck don’t I just save these main code snippets that I use. So there’s a couple different ways you could go about this as well. You can save them directly on your computer and some sort of file or maybe ideally a code manager. So it’s rich, or excuse me, it’s plain text. So you’re not going to get any weird any kind of like objects or any weird type of formatting in there. But save those coding snippets. So if you end up customizing a lot of code, like on the header, and you know, the header ID, you know, the classes, it’s in the menu and everything, save those and you can hundred percent reuse those, you can also save code snippets on a variety of different sites out there. And then I know with our basic staging site, we had our basic code snippets there as well. because inevitably, no matter how custom Divi gets, and how many really cool things you can do without code, I’ve never done a site without doing some sort of CSS, particularly when it comes to adding like Gravity Forms and other plugins in there. So generally, what I would do is every staging site, we already had our main code saved in the style sheet. So we would know like, Okay, this site, automatically, the buttons and numbered lists are going to or excuse me, the, the bullet list and the numbered list are going to line up nice, because we have that code saved. You can have buttons, styles, header styles, again, anything. And the big one for this was to save code for extensions and plugins, like Gravity Forms. So instead of having to go in and adjust the customization, per every field, every time, I just pulled what I had saved with my Gravity Forms, little snippet, and then I knew, okay, here’s the Name field, here’s the email field, here’s the contact field. And I could adjust that. And it saves so much time, so save any coding snippets you’re doing. And I will say, too, if you do like a custom section on one website, and you feel like, I don’t know how I’m gonna do this, again, I don’t know if I need to save it in some sort of library, you can always go back into that site and just take that little section of code, I did that all the time, to where I’m like, you know, what I remember this menu style that we did, where there’s like a line that appears under the menu item, when you scroll over it, I was like, I’d find that site. And then I just go into the stylesheet and grab that little snippet of code. So you can always do that as well. But ideally, as organized as you can be with your snippets and with your layouts, highly recommend doing that, you can do that for your theme. Definitely big, big thing to do for your plugins. And in any sort of custom effects, like I just mentioned, save those coding snippets.
6) Limit Yourself With New Tricks
Now number six, when we’re talking about design itself, I want to give you a challenge, but I also want to give you a limit. And that is that you want to limit yourself when trying new tricks and new design chops, new design things because I do want to challenge you to have fun and to try something new every project. But you can find yourself really taking about 10 times longer doing a project if you’re fiddling around with code and new tricks too much. Again, I’m a big proponent of having fun, every project and trying something new because that’s what I did, I challenged myself every project to do something new. This was largely with CSS before Divi got really advanced with a lot of the things you can do with the modules. However, again, I still use CSS on everything. So even when Debbie came out with all that stuff, I would challenge myself to try a new effect that Debbie came out with recently to kind of build my toolbox. But I learned I had to limit myself, instead of trying 20 things on a site, I would limit it to three, I would say like one big challenge with CSS, but don’t do any, any big customization thing that you’re learning more than about three times on a website. Because I’ve found once you get past that, that’s when you’re really going to start burning your time. And while it’s really valuable to learn new skills and new tricks, and get to know CSS better and learn to be better and, and really value up as a web designer, you will find yourself not being as profitable if you’re spinning again 10 times longer because you’re fiddling around with the new CSS tricks. So you got to be careful at some point. You’re in this to make money and you need to make sure that you stay profitable and one of the best ways to do so is to limit your you’re trying out new tricks and design chops, but again, just by doing that, you’re also going to help save a lot of time too. So that’s the biggie.
7) Give Yourself A Deadline
Now number seven is fun. As saving time and speeding up your designs, one of the best things you can do is to give yourself a deadline. I love deadlines used to hate deadlines as a creative that’s like the bane of our existence, right, you want to have time to let your creativity soar. And this is one of the one of the biggest problems with artists and creatives. Because you want to just, you want to have time to just let it come to you. But at the end of the day, if you’re working with a client, they’re gonna want to make sure their website gets done at a reasonable time. And some people will have harsher deadlines than others. But if you’re in a situation where you don’t have a hard deadline, I want to encourage you to make a deadline for yourself. This is crucial. I’ve actually had to apply this with what I do here, Josh Hall CO, because I technically can do anything I want, when I want. And I could really delay my progress and putting content and courses out for you guys, if I don’t give myself deadlines. So this was the big thing for courses. When I was building my first course I applied everything I learned from my business to what I was doing with laying out the course. And I was like, You know what, I know I have to give myself a deadline. So I did a pre order. And I said the course is going live on this day. So I gave myself I think I gave myself a month at that time to build out the course and get it ready for launch. And that was key, because I would have absolutely, you know, just kept on delaying it trying to perfect it too much without some sort of deadline. There’s a saying that goes, if you give yourself three months to do something, you’re going to figure out a way to milk it for three months. If if you have a deadline that’s a month out. Very rarely Are you going to get it done in a week, you’re probably going to procrastinate or you’re going to find a way to make things too complicated. And you’re going to drag it out to a month. So you got to give yourself a deadline. You could do this on a macro level, like with a big site, you could say, okay, the goal is to get this done by a month and a half or two months. But you can also do it on a micro level, you could say, okay, it’s Monday, I’m starting on this homepage, I want to have the foundation of the homepage by Wednesday. And then by Friday, I want to have it flushed out to have like a good rough draft homepage designed by Friday. So you give yourself a week deadline. That is my recommendation to you. I promise it will help you speed up your website designs dramatically. If you just give yourself those little deadlines, and clients don’t even need to know about that. So you can tell your clients. I mean, I’m a big proponent of setting deadlines. We talked about that with feedback and revisions and Episode 50. But even if you say okay, you know, you just signed on a project, you tell the client, my goal was to have a homepage for you. within three weeks, you know, by this date, we’re going to have a preview for the homepage, where you could give yourself a sooner deadline than that just in case something happens in case for whatever reason, you don’t want to put you want to put yourself up against the wall. And then really what you don’t want to have happen is you don’t want to tell your client three weeks, and then when a couple days comes around, you have nothing to show them. And then you have to tell them crap, actually, we’re not going to be able to hit that. That is a that is not a good way to go. And that’s gonna put you on the defensive and your clients gonna wonder can you actually get this done on time. So give your client a buffered type of deadline and then give yourself a harsher deadline and it will force you to get stuff done. Even though your creative side wants to take forever. And milk it you need to get it done in this day on deadlines, give yourself deadlines and have some fun with it too.
8) Get In (and Protect) Your Flow Time
Now, Number eight, this is a big one when it comes to because the question is well, yeah, that sounds nice. You give yourself a deadline. But what if I don’t like the work or what if I’m not feeling it? Well, the best way to get work done quickly is by entering in Well, I like to call the flow state. And my big big tip for you is to get in and protect your flow state as much as possible. Now, getting into a flow state and what I mean by a flow state, that’s when you’re like you’re feeling good, you’re really creative. You’re busting stuff out things that you would normally do in four hours, you can bust out in one hour. It’s a beautiful state to be in. But the trick is it’s hard to get into it’s it’s not something you can generally manufacture. But I will say I have learned that you can do stuff that will work for you to get into that state. It’s harder and harder. I found with kiddos, particularly as most of us are working from home right now. I have a two year old and a 10 month old. And sometimes it’s very hard to get into a flow state of flow state of there at my door knocking or if I’m bouncing in and out of my office. So generally what I do is get myself a deep work segment. And this is just what works for me take this as is to see if it works for you. But I’ll give myself like a two hour three hour segment to really bust something out. And then generally, now that my work time is more precious than ever I can generally get going and I can in my flow state pretty quickly. In the past though I know a lot of times my flow states would come a little more randomly for a while my wife worked at the hospital and she was a doing some night shifts for a while. Oddly enough, I found that I was super productive at like 9pm, from like nine to 11pm, I could really get some stuff busted out. And it was because my email was off, nobody was ringing me and I was able to just focus and concentrate. So I ended up taking what I learned with that and then applying it on a Monday morning, I would turn my email off, turn my phone off, ain’t nobody talking to me. I’m dedicated to this chunk of time. And it’s amazing how much you can get done doing that. So whatever works for you get into your flow state, it might be doing something like that is basically shutting Facebook off, shutting your phone all notifications, shutting it off, forcing yourself to get creative. But it can also be things like going elsewhere. Like a lot of times, I’ll go to a coffee shop. And I love working in a coffee shop, particularly when it comes to writing and planning, I can get so much done in a couple hours in a coffee shop, I just did that yesterday. I actually went there went to a coffee shop to do some writing, playing out some episodes here for the podcast, I did some stuff on my upcoming membership. And then I drew out the homepage at the coffee shop. And then I came home and when I got home, that’s when I actually started building out the page. So you can do whatever it takes to enter into your flow state, I would also recommend doing things like taking a walk or going for a quick jog or something things that actually get yourself moving. And it’s amazing sometimes, like I know, I have to tell myself all the time. Still, if I am feeling like I’m a little I’m just stuck. I feel like if I get out of my office, this is like valuable work time, I don’t want to not work when I’m you know, I’ve got a segment here. But a lot of times I’ve had to remind myself go for a walk, go for a 10,15 minute walk. And it’s amazing when you get your blood flowing. And you actually just get out and do something, how that’ll activate your mind. So that’s another recommendation I would recommend that you do as well figure out what works for you to get in your flow state and protect it, turn your notifications off, don’t get on Facebook, you don’t have to do it for eight hours, just do it for like two hours. It’s amazing what you can get done in two hours if you’re actually doing the work. So protect it, get into it. And that’ll really help you speed up your designs.
9) Follow (or Create) a Proven Web-Design Process
And then finally, the last tip, tip number nine here in regards to speeding up your actual website designs themselves is to follow or create a process checklist. This is the big one, because for years, I did not have any sort of process for my website design. So it was very chaotic, is very random. And then what I found happen even when I kind of had a process in my mind, I didn’t have any sort of SAP like a standard operating procedure or anything like that. So what would happen is, when I had a lot of good website designs go out, I would forget something, I would miss a step. Or I would have to go back and recode something. And it’s amazing how much time you can waste on a project backtracking. So you need to have a web design process, and SLP in your business in place, ideally written down some that you can follow. Even if you’re somebody like me, who doesn’t care for a checklist to follow every time, it’s still good to review it, you can just scan it and be like, Oh crap, I completely forgot about submitting to the site to Google Search Console or Yep, completely forgot about Google Analytics or crap. Yep, completely forgot about having a privacy page or forgot about having this one section. You know, it was hidden when I was developing it. But now I got to make it live. And in some bad rare cases. I remember one time doing a site and then it went live. And my client was like, I know we went live last week, but it’s not showing up on Google. And I’m sitting here thinking okay, it’s some some of the clients, you know, some of the client and why looked into the WordPress settings. And I had turned off the search engine visibility in the WordPress settings. And I forgot to turn that on when it went live. So we went live. And it was my bad. That was my fault. And it was all because I didn’t follow a checklist up to that point. So that was actually that scenario was the the straw that broke for me that I was like I’ve got to have a process in place. So I ended up creating my own process, which I’ve actually put into my web design process course. So if you guys are listening to this right now, and you don’t have a process, I would love to share with you my process. And we can do that in my website or my web design process course, I’ll put the link to that in the show notes. That’ll be a game changer for you. It’s my five phase 50 step in depth process. And let me just Overview The phases for you real quick.
The first phase is to plan and prepare. And then we go into all sorts of things with how you can play in and prepare your websites before you start building like we talked about. Second phase is to actually do the layout and the design. So we’ll talk about how and I’ll show you how you can practically lay your websites out, do all the initial designs. Number three, phase three is actually to build and develop the entire site out once the revisions are ready. This is where you’ll build out your pages. And you can also implement SEO, your additional plugins and forums and clearly your templates. Phase four is to revise and optimize your site and we talked about email today. Testing, responsive optimization for browsers finalizing all your content. And then finally, my fifth phase is how to empower and launch. So this would include locked in the website, making sure you don’t avoid or you don’t miss anything like I did with that one setting that wasn’t, you know, turned on so the search engines could can watch the site. And then we also talked about things like how to implement Google Analytics Search Console. And then I highly recommend having some sort of post launch cleanup as well, optimizing your files, organizing your stuff, and then also going in and taking anything off the server that you don’t need.
So that’s a little glimpse into my web design process. And if you’re interested in having that for your business, I would love to have you inside that course. And we can do that together. And you can get a peek at all of this in a little more detail because I actually walk you through and show you how to build a site with my 50 step process. So So there you go, guys, that’s an overview of how to speed up your website designs, those nine tips. Let’s recap them real quick. Number one, plan thoroughly before you build number two have a staging site, it’s going to save you a lot of time setting sites up three is to set your global styles. Four is to save and reuse layouts. Five is to save and reuse any code snippets that you can. Six is to limit yourself when you’re trying new tricks. Seven is to give yourself a deadline number eight is to get in and protect your flow state. And then finally, follow either my web design process checklist or create your own and make sure you follow that make sure you have that for every website design. All that together is going to help you guys dramatically speed up your website designs. And I’m excited to hear how this one helps you out. So if you enjoyed this episode, please leave a review on the podcast again I’d love to feature you and I’d really makes a big difference for the for the show. And then if you like this if you have any more tips that you’ve learned with speeding up your website designs, coming to the show notes Josh Hall.co/068. And drop a comment on this episode. I would love to hear from you. I do read those and I get back to as many as I can. So I’d love to hear what’s worked for you. All right, guys. Cheers. See you on the next episode.
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