Ah the dilemma that all web designers go through when starting a business…to chose a business name or go with a personal brand. The truth is, there’s no right or wrong way to go about it. It all depends on your long term goals for your business.

In this episode, I’ll share my thoughts on having a personal brand vs business name and go over many pros and cons for each route to help you decide what’s best for you. Obviously, I went the personal brand route for my endeavor here at JoshHall.co but for my web design agency, I went with the entity name of In Transit Studios and you’ll hear why I’m so glad I did in this episode.

Here’s to choosing the right route to go for your web design journey and if you have any thoughts based off of your experience on this subject, please drop a comment below!

In this episode:

01:56 – Featured review shoutout
05:29 – Pros for Personal Brand
11:43 – Cons for Personal Brand
20:57 – Pros for Business Name
23:39 – Cons for Business Name
28:17 – Tips on how to choose
31:18 – Final thoughts

You can also view the full transcription of this episode below.

Featured links mentioned:

Episode #076 Full Transcription

Episode Transcription

Josh 0:16
Hello, everybody, welcome into the podcast. This is Episode 76. And this one, I’m going to be sharing my thoughts on a very common predicament for web designers, which is whether you should have your name like a personal brand as your business name, or should you have a different business entity for your business name? It’s a really good question. It’s a big decision. And it’s something that much like other areas of business or web design, there’s really no right or wrong answer. It just depends on what your goals are, and what kind of services you’re providing and what type of business you want to have set up as to whether you want to have a business name, or a personal brand. So in this episode, I’m going to give you my thoughts to help you out for those of you who are right in the thick of this and you’re thinking, should I go personal brand or business name. And then for those of you who maybe already have chosen but maybe you want to pin it, that’s okay, too. I’m actually coaching a couple people right now on my web design club, who are pivoting from a personal brand to a business name. Again, there’s no right or wrong. There’s some pros and cons. What we’re going to do in this one is I’m going to share some pros and cons for each method and each way to go and then I’m going to give you at the end here some tips to help you choose. And I feel pretty qualified to help you out with this because I have done both. You’re listening to this podcast, you probably know that my brand for this is Josh Hall co so I did go with a personal brand. For this. However, with my web design agency, I went with the name InTransit Studios. And I’ll explain kind of why. And how I made the difference in the pivot between both of these two brands. So really excited to dive in this to help you out.

Josh 1:56
Before we do though, I do want to give a shout out to a recent podcast review. This comes from sktalwar. That’s sk TAL war. I wish I had a name and a website to to be able to link because I really appreciate this review. It says Big Brother mentor. I’m a regular listener of Josh’s podcast, which is full of great advice for newbies as well as seasoned business owners. His podcast helped me in streamlining my web design business as well as improving my skill set. Thanks, Josh for being a distant Big Brother, mentor, sktalwar whatever your name is, thank you so much for the review. I really appreciate that. Awesome, awesome review. I love hearing how the podcast has helped you out. And I would love for I’d actually love to hear from you. If you’d like to email me, you can go to Josh hall.co/contact and you can hit me up there. Let me do this with you because I’d love to connect with you. And I would love to take our relationship to the next level through either one of my courses, or my web design club is now open to founding members, you can go to Josh Hall co/membership. And not only will you get access to this incredible community that’s building but you’ll also get access to me moving forward and I’ll be able to coach you and guide you moving forward one step at a time. So I would love to do that for not only you but for anyone listening and again, for those of you who are going to leave your review really, really means a lot and helps my podcast grow. Just make sure you drop your name and your website because I’ll link to in the show notes.

There’s not a right or wrong, it’s going to be dependent on you and also may depend on the season of your business.

Josh 3:19
All right now to personal brand versus business name, what’s best for you. Let’s help you decide just a couple notes I wanted to mention before we dive into this, and that is that there is again no right or wrong. This is not something like some people may tell you, you should do it this way. But it honestly depends. There’s pros and cons which we’ll go over. So just remember, there’s not a right or wrong, it’s going to be dependent on you and also may depend on the season of your business. Because again, you can pivot and you can change. So it’s kind of the next point, it can always be changed. Now there’s complexities to do. So there’s definitely some complexities legally, because if you have a business name or a business entity, you’re going to want to make sure that you check with your attorney or you check with your bank to make sure everything is set up legally. So there does, you know some complexities in there, but it’s not the end of the world if you have a business name and you want to go personal or vice versa. Now one thing just this is kind of a side note, if you’re going to do a personal brand, make because I had thought about doing like Josh Hall web design initially, years back when I got started. And what I did not really realize because I didn’t know anything about business. As most of you all know from hearing my story so far. I had drum lessons on my business card, I had no idea about business. You want to make sure in any case that you have a bank that is solely for your business this for those of you who are just thinking about getting started or just getting started and you’re doing freelance work and all of your income is coming into your personal account. You need to make sure you have an a DBA or some sort of entity that is its own bank account that way it protects you from any liabilities for lawsuits or anything like that. It’s rare that Something like that’s going to happen. But you do need to make sure your personal assets are separate from your business. I guess I should probably issue a disclaimer, I’m not a lawyer I’m just somebody who’s done this a few times. So just make sure you do that. So there’s my disclaimer, that’s probably like the worst legal disclaimer ever. But there you go. But again, just keep in mind before we move here, before we move on, it’s not the end of the world I don’t want you feel super stressed out, but it is a big decision. So this is what’s going to help you so let’s start out with some pros and cons. Before I give you some tips to help you choose.

Josh 5:29
We’re going to start off with the personal brand route. So again, my website is Josh Hall Co. I chose to do this as Josh Hall.co is kind of a backstory before we get to these pros and cons because this brand and all this content is from me. So I started a Facebook group for Divi called the Divi Web Designers Facebook group. It’s been out there for just over four years at this point. And I chose that name Divi webdesigners because that group was intentionally that it was a Web Design Group for people who use Divi. So I felt like that name was very clear, it was very obvious that this group is for Debbie web designers and I had thought about this brand of JoshHall.co being Divi web designers calm, I actually own that domain. And I had really toyed around with building something out. That was Divi web designers, and then potentially I would have colleagues and every, like, almost like make its own business. But then I realized something, I realized that I loved keeping this personal. I had already had InTransit Studios, my web design agency, which I’ll talk about that and how that name came about here in a little bit. So I already had that. And I realized I didn’t want this kind of endeavor to be something that was scaled to bring on different people. I wanted it to be me because this brand is my personal endeavor. It’s personal to me, everything every blog post you see from me, every podcast, every course everything is from me. The words, you know came from me, the only thing that I have hired out is my VA Kam, who helped me distribute the podcast and does the episode outlines. But you know, the actual like, every email you get is from me, everything is from me. So I knew I wanted to keep this a personal brand, which is why I went with Josh Hall Co. And it just so happened that Josh Hall com was taken by a real estate agent. So .co was which I kind of like the.co I think it sounds cooler, a little more edgy, right? I’m an edgy guy. No, not very edgy, but dotco sounded cool. So that’s kind of why I went with the personal brand. And that kind of leads to the first pro of having a personal brand, which is it’s much more shocker personal. Like it’s it’s just a much more personal way to go about business. And as a way I know, you’re going to be a little different from me, like, you’re probably not going to be doing authority kind of stuff and doing tutorials, you’re going to be a web designer, and a freelancer and having a personal brand with your name is 100% valid way to go. And again, it keeps it personal. So customers will often you know, some customers are going to want a business name, which we’ll talk about, but a lot of people are fine with working if it’s, you know, Jim Bob design, co or whatever, like, if your name is Jim Bob, that is totally fine, you can feel connected to the owner, it’s a little more personal. And it also lends itself to a little more freedom. Because so the next point I had here was that you can really add different kinds of service within a personal brand name and you have a little more flexibility to open that up to other stuff. As opposed to having a business name of the business name is limited. So if you had I’m just trying to think of something like like digital creative websites or something like that, then you know, a website is in your name or design is in your name, you’re gonna be slightly limited. One reason I went with InTransit Studios, is because I put Studios on there because number one, I had no idea what I was gonna do. I originally thought I was gonna do like music for commercials, that was one of my initial ideas. But then I went into web design, but it worked fine, because in terms of studios could kind of encapsulate all kinds of different services. If I did in transit web design, that’s a whole different ballgame. So with even if you have a personal brand, you can really open it up to different areas of business with whatever you want to do moving forward. So there’s kind of some freedom in that. And again, I love the personal aspect of it. Now one thing that’s really cool as well with personal brands is that they are more popular than ever, and I think they’re more legitimate than ever, not only for like, so you’ve got personal brands like Tim Ferriss show Joe Rogan experience you’ve got Tim or Tony Robbins, excuse me, you’ve got all these different like bit a Gary Vee. All of these are big personal brands. And obviously these are big, big authority types, but it does work on people who are freelancers as well. I think the number one the number one reason is because most clients know you as your name. So I did freelance web design for a decade and I’m fairly certain that over 50% of my clients did not know my business name InTransit Studios, they just knew Josh, my web design guy. So you’re like, you’re likely going to get called, you know, whatever your name is your web design guy or your web design gal. So there’s a lot of power and having a personal brand with that as well because it just seems more personal. It’s also as kind of a last pro for being a personal brand, it’s easier to pivot and migrate that to a business name I find I think it’s a lot harder to go from a business name to a personal brand for a lot of different reasons legally, that’s a big one which even going from personal brand to a business you’ll likely have to change your legal settings and and get a new name and a tax ID and all that stuff. But it’s just a little easier to migrate from a personal brand to a business name and you can tell your clients Hey, you know now that I’m scaling I brought in a team you know, instead of it being Josh Hall design, it’s now in transit studios or whatever your name is gonna be so it is a little bit easier. I think it’s easier for clients to see that as well and understand that okay, you know, Josh was by himself for a while, but now he’s scaling he’s bringing on people now he made an agency out of it. That’s cool. So a little easier to scale up from there. However, there are some prawn cons, excuse me, with a personal brand. If you don’t know I’m a slight I’m slightly dyslexic. These me dyslexic. So sometimes I read my notes, I generally put some notes out for my podcast episodes. I read con and personal and then you get prawn. So you never know what I’m going to say in this podcast. I hope it’s nice and exciting for you, because you never know what words we’re going to create here. But in any case, there are definitely some cons with a personal brand.

Josh 11:43
Number one, probably the most obvious is that it’s very hard to scale in sell more importantly, sell. It’s hard to scale because it’s your It’s you It’s your brand, like if you are working with a bunch of clients, and it’s a personal brand, but then, you know, it’s Jim Bob design, but then they meet with Stacey, they’re like, Well, where’s Jim, I want to meet with Jim. So there’s there’s some personal things that are a little more tough with a personal brand being that people think that it’s a more personalized service, one man type of shop. And again, when it comes to selling, it’s almost near impossible to sell a personal brand. Unless you are a Tony Robbins style type of empire where it’s very clear, you’re gonna have a lot of different people running the show. So and even in that case, I kind of wonder, you know, like, I’m a big fan of Tony Robbins, a lot of what he does, but, you know, I don’t think he’ll ever retire per se. But when the day comes that, you know, the the live events and everything changed. I’m kind of curious as to what will happen there. I’m actually curious what’s gonna happen with a lot of people that have professional personal brands, I’m curious to see what’s gonna happen with my personal brand, eventually, I don’t know I just I love where it’s at right now. And I’m really excited to do this and share my knowledge. And you know, I’d be in that I’m currently 31 of my, well, by the time this comes out, I’ll be 34 I have no intention on changing anything or retiring anytime soon. So there’s no reason for me to you know, worry about that right now. But, you know, that is a decision eventually I’ll have to make with a personal brand as well everyone else who has a personal brand, what’s the succession plan? What’s the exit plan. So there are some things like that that are much more complicated with a personal brand very hard to scale, near impossible to sell because nobody wants to sell or buy a business that is somebody’s name. It’s a lot easier to sell something that has an actual business name. Now, there’s another con to it here as well actually, there’s a handful we’ll go over here. One being that it’s not as descriptive for new customers. So the example I gave you earlier with my Divi Facebook group, the Divi web designers group, that’s very clear what that is. That is a Facebook group for Divi web designer web designers using Divi. Now if I had called that group, the Josh Hall, co web design support group or something, I would like to get a lot of my students a lot of my audience but I built my facebook group before I started building my audience. So I would have got people doing web design with all kinds of different tools, I would have got WordPress designers and Joomla and Drupal designers, I would have had designers using Elementor and all these different themes other than Divi with WordPress, so it would have been a lot more. It would it would have much tougher to really articulate exactly what this group is for. And I’ve actually I had to really think about this with my podcasts because I had debated on calling my podcast the Divi web designers podcast, but I didn’t want to limit it to just Divi because a lot of my students use Elementor and other themes and that’s totally fine. And a lot of my courses are not just around Divi, some of them are Divi specific but like my maintenance plan course that can be used with any theme with my process course you could use that with any theme or any dealing you have to use WordPress you could use a different builder with my process. So there’s a lot of reasons I was really really intentional about doing the Josh Hall Web Design Show being that this This podcast is really just for you guys, my tribe. I realized that my numbers would actually probably be a lot more if it was like, grow a freelance web design business or build your web design business or something like that. But because my brand is My name is Josh Hall, I figured I’m gonna have my show be called that I’m happy to sacrifice some of the numbers in order to have quality over quantity. Because every one of you listening is a quality person. And it’s amazing how many people are coming into my membership. And through my courses who are listening to the podcast, like you guys are the cream of the crop, you are serious about your business. And I want to attract quality over quantity. So that’s, you know, in a way that was a pro for me, but it can be a con for new customers that they don’t understand what the service is, if they just see a name. Nobody knows who that person is. So it’s a little easier to attract new customers if the service is somewhat in the in the title. Now. So I just talked about how it’s more legitimate now than ever, however, a personal brand can come across as slightly unprofessional for banks, and attorneys and legal folks, because they’re probably like, now it’s interesting. I’m literally just going through this now, because I sold my web design agency this year, previous to that, my income always said InTransit Studios. So in terms of studios, Inc, to be more specific, because it was an S Corp. So a lot of people I think probably when I was filling out legal forms and stuff for medical insurance, or whatever my employer was in transit studios, nobody knew that I was the owner of in transit studios, and it was a freelance business, they probably thought it was some, you know, agency that was run by somebody else. So nobody knew that. However, now when I do these documents, it’s probably kind of comical, because I write Josh Hall is my name. And then under employer, it’s Josh Hall co LLC, which is my legal business name. So I haven’t had anyone, like deny me for anything, but it does look a little interesting for some people who, particularly those who are in the academic field and super professional environments where they’re like, so your business is named after you, what do you do? Exactly. So I don’t think it’s gonna hinder you from anything, but it does just it raises some eyebrows. I kind of enjoy that right now, though. And then another thing that can be a little tricky with a personal brand is it can be a red flag for customers who are leery about working with one person. And that’s very understandable. I mean, it’s a benefit nowadays, for the most part, because people want personalized service, they want their trusted web design guy or gal. But for a business that’s doing really well. And they want to have a website and web design presence that’s built for the long haul, they might not want to put all their trust in one person. And if you have a personal brand, that’s really tough, because it’s very clear that it’s just this one person. Although you could be subcontracting out and have freelancers, there is a little bit of a, there’s probably some hesitation for some companies who would rather have an agency to at least know that if you move on, or if you get hit by a bus that they’re going to be taken care of. Now, the cool thing about this is with a personal brand, this is why it’s so important that you surround yourself with a really good community. This is why I brought my entire tribe together and my best students together in my membership in my web design club, because we are essentially acting as our referral partners for each other. So I’ve talked to a lot of my members and my students about this, like if something happens to you, and you can’t do a project or you need to hire it out, or you get laid up in the hospital for a while. The really cool thing about being a particularly a member is that you have access to amazing people that can help you and support you through that time and take on some of the burden. So either way, you want to make sure that you surround yourself with amazing community, if you are a solopreneur just as like a plan B in case something were to happen. But again, as a personal brand name, some clients aren’t likely going to want to work with a team. I remember I had some clients in the past asked me about that. And they asked, Is it just you or do you have a team and I luckily, I had InTransit Studios, and I said, You know, I have some subcontractors and they were like good I, they often heard that they had worked with a web designer, and it became a problem because they just disappeared, they got too busy, which is a big problem for web designers. If you get too busy, this is even more why it’s important to join my membership. So you have an amazing club, to be able to handle that. You need to make sure you don’t be that web designer that gets too busy and disappears because that you’re gonna set yourself up for some, some struggles and some very unhappy clients for a long time and that’s gonna, it’s gonna breed a lot of problems. So make sure you don’t be that person, surround yourself with good people to be able to get some help. But in any case, it can be a red flag. And the other thing I was the last kind of con with a personal brand is if you do decide to scale it, it’s a little harder to have people work under you under a personal brand. Like I mean most commonly Probably most obvious is just because it’s a personal brand name somebody, again, like I talked about earlier, if Stacy is working for Josh Hall design, some people are gonna be like, Oh, you’re you’re not Josh. So it can be a little tricky like that. And then if you think about working for a personal brand, even just the standpoint of like, if you take on a job with somebody with a personal brand, nobody knows who that person is likely. So if you say, Yeah, I work for Josh Hall design, your relatives even better who’s who’s that. So it just it’s it can come across a little unprofessional in certain circles, if you’re working for a personal brand. So, so there are some pros and cons to the personal brand. Again, I think there’s actually a lot of good reasons to go for that, particularly if you plan to keep it a solopreneur position, if you plan to maybe even if you want to scale, but you just want to hire out some stuff. Occasionally personal brand is a great way to go. And it can be very personal. But again, it comes with some, some limits and some setbacks with the the con side of things.

Josh 20:57
So now let’s transition to a business name and entity that is not your name. So there’s some pros. Of course, it’s actually it’s kind of funny, basically all the pros and cons went over for personal brand, you can basically just flip flop those, and those will be the pros and cons for for a business name. So unlike a personal brand, a business name is actually much easier to scale and to sell. So we just talked about some of the scaling thing with people joining an actual company with a business name. And to sell, it makes total sense, I am not going to be able to sell Josh Hall co to Sally, I would but I was able to sell in transit studios, to Eric my now CEO. So it was much easier to sell an actual business name, it was also much easier to sell a name that was not tied down to a certain service, which is why I would really encourage you, if you are not sure exactly where your business is going to go and what services you’re going to add. Design is okay. Because design can mean a lot of things. But some people put like marketing or if you don’t, you definitely want to put web design if you’re going to do graphic design and marketing and other services. So you want to make sure you’re very careful with a business name to where it can definitely articulate the industry. But you don’t want to, you don’t want to be limiting. Because in case you were to sell it or if you had new services or bring on a team, you want it to be a little more open ended for that kind of stuff. So it is much easier to scale and much easier to sell. Unlike the personal brand name, it can also be much more legitimate to customers. So again, for customers who are leery about working with a one person shop for whatever reason, they’re going to be much more apt to working with an agency name. Even if they have bad experiences with big agencies in the past, you can let them know it’s just me and a small team. And then again, most of the clients aren’t going to remember your name. But some will feel comforted that it’s an actual business name. It’s an entity, it doesn’t sound like it’s just you working in your grandma’s basement. So it can actually make you look a little more bigger than you are I remember when I didn’t chances studios. When I first got going, I had no idea I live with my dad in his basement, they probably thought I was working in an office somewhere. So the joke was on them. But yeah, it’s gonna look a little more legitimate some customers, it’ll also kind of a last pro for the business name, it just looks more legitimate for the legal. So again, when I was doing insurance papers, when I was able to put in transit studios Inc, as an employer, they had no idea that was my business that I started in a basement, they thought it was a big agency. So there are some pros really again, all the cons that we just went over, under the personal brand are pretty much all Pros for the business and vice versa. All the pros for a personal brand, are the cons with a business name.

So better to have something (name) that’s a little more well rounded, and can be very versatile.

Josh 23:39
So with a business name, it’s we’ll start off with it feeling and personal because that was the first pro for the personal brand it can opposite of what we just talked about what people liking an agency is people who want a more intimate personalized approach, they can be a little deterred by a business name, because they may have had a really bad experience with an agency treating them like a number. So they may want a personal web designer Freelancer for a while. So there’s that for sure. Although again, even as in terms of studios, like I said, most clients didn’t know my business name. And I just let them know it’s me and a small team. I was very clear about that my website. I still have that graphic on the website right now where it’s you know, small team, it’s it’s not a big agency where you’re going to be a number you are going to be treated with your name and respect. So that’s a big one. Now again, though, a con with the business name is that it’s very hard to make changes. It’s like I said, it’s a little easier to move from a personal brand up to a business name. If you have a legal entity as a business name, there’s really not a great way to make a change I I can’t say for sure. Another disclaimer, I mean, you might be able to change your name and keep your same bank account but typically what I found out because I asked my CPA about this when I sold my business, I said Should I keep the same bank account or is that going to be too tricky and she said honestly for tax purposes, it’s better just to make a clean cut and start over. So I’ve made it pin I mean, I again, disclaimer, I don’t know that’s going to be the best solution for you need to advise with, with your banker or your attorney, but your CPA, but either way, it’s very hard to make changes with a with a business name and a legal entity. So you want to make sure, by changing a name that you do it correctly, and you don’t limit yourself in your name, although sometimes you can make some tweaks to it. But again, it would be you might be able to go from like, you know, in transit web design to in transit studios a little more easy with the same legal setup and bank account, as opposed to changing the name completely. So that’s a big one. So it can be as some, there’s some issues with that, for sure. And then the name itself with that idea of it being limiting is that it can be just that it can be very limited to services, or could even be limited to a location. So for example, if you have like, like, I’m in Columbus, Ohio, if I did it, my name was Columbus web design, or something, which I know some companies have done that just to get the URL, you’re kind of screwed. But you could basically only work with people in Central Ohio, because somebody in California may not want to work with somebody. And you know, that’s called Columbus web design, because they don’t know anything about California. So better to have something that’s a little more well rounded, and can be very versatile. And a practical example of this is when I spoke with Eric, who was one of my students who eventually became my CEO and purchase my web design agency. We talked about the name we we had a long discussion about what we should do with the name because in transit studios was, had been there for a decade, built up some domain authority, it was a little more well known in the Divi community and stuff like that. But what would have been the end of the world have we made a whole different name now probably wouldn’t have been the end of the world. But it was a little more established in some ways. And his agency at the time was coastal city creative, which was a cool name. And we had joked about should it be like in transit, creative or coastal city studios? Like we were joking about what we should do? Should we make, you know, should they make their own little, you know, business entity, baby? So it’s something that’s a mix of them? Or should it just be in transit studios or just coastal city creative, and what we decided on was because my clients were a lot of the clients were here in Ohio. But then I’ve got clients over the nation and had some global, we decided not to use his brand of coastal city creative, because you can probably guess why it said, coastal. So a lot of people who are not on the coast don’t really know quite that what that means in a minute wouldn’t have been the end of the world, the headquarters could have been coastal. But somebody Ohio may not want to work with a business called coastal because they’re not in their area. And they might get jealous, because we want to be at the beach all the time here. So we decided to keep inching to studios, because it’s a name that sounds a little more modern. And again, you can add different services within that. It’s also it’s a name that appeals to the nation and globally, so we didn’t feel locked into a certain area which coastal city creative definitely sounded like it was a business in, you know, in a coast. So we didn’t want it we didn’t want to alienate people who didn’t live on the coast overall. So just a little practical, realistic lesson that I just kind of went through and Eric and I went through when we merged our businesses together.

Josh 28:19
So there’s some pros and cons to each now let me give you some help to to choose, which is the best setup for you again, for those of you who are thinking about this, you’re probably like, Oh my gosh, perfect timing on this episode. For those of you who have just chosen, you might be like shit, I just went personal brand, maybe I should go business or vice versa. It is okay. Again, you can make the change. Shout out to Adele, ma and my membership, my web design club and Leo Rees Evans, they are both gone from personal brands actually Leo’s currently going from personal brand to business name, Adela just chose her business name. So you can absolutely pivot when you do this. It is okay. But here’s a cup, I just have two quick tips for you to help you choose. Number one, think about your long term goals. Again, do you plan to keep things solo as a solopreneur? And keep it more personal? Or do you have a desire to scale or eventually sell your business? You want to stay solo on personal maybe you’re just doing a side hustle, then personal brand is fine. That is a totally fine way to go. Again, knowing that you can always change it in the long run if you do decide and have a desire to scale or sell. But if you’re starting your business and you maybe you’re a little more entrepreneurial minded and you want to grow an agency, then absolutely go the actual business entity, it’s going to be easier to scale and easier to sell. So think about your long term goals knowing that you can always change them. But you definitely want to have that in mind. You don’t want to lock yourself into a personal brand. And they get into trouble down the road or make things more difficult. If you decide all of a sudden you want to scale or sell it you could like I my decision to sell my business game pretty quick. It happened fairly quick. So I had a personal brand, things would have been 10 times more difficult for me to sell it, I had to start a business name and then let clients know and then make the change it would have been, would have been a little dangerous and scary. So big thing to think about, think about your long term goals. And number two, think about your clients. Are your clients local? Are they personal? Are they white label type of web design clients who might just want to hire the web design, design and work out somebody personally, because that’s actually, if you’re going to be a white label designer, and you don’t want to do the sales, you don’t want to have your own agency, but you just want to do the design. Having a personal brand is a totally fine way to go. Actually, one of my other members shout out to Richard ruzek. He’s a Czech Republic designer, his website is Richard brozek.com. Yeah, so but the thing with him was, I think we talked about a little while ago, should you have a business name, and honestly, I told him, the white label stuff, people are hiring an actual person to do the white label. So you’re in a position if you want to do white label to have a personal brand. And that’s fine, we can always change it moving forward if you want to build an agency separately or around it. So think about your clients what they expect. And again, if you’re working with bigger local clients who are going to want an agency potentially, or maybe want somebody who isn’t just a one person shop, then cater your name towards that.

Josh 31:18
And that’s it guys, those are my thoughts on business name versus a personal brand. Let me know how this helps you out. I would also love to hear from you if you have more ideas on this because we’re really just scratching the surface with the subject. If you have any ideas or experience on what you’ve learned with a personal brand or business name, head over to the show notes for this episode. That’s Josh Hall, co slash 076. And drop me a comment, let me know I would love to take your advice and see what you think and what you’ve learned. And I can share it as well. I’d love to hear your thoughts really looking forward to hear on here. Now this one helps you out. Really excited to see how these tips have helped you out as well, for those of you who are just embarking on this endeavor, and hey, I would love to take our relationship to the next level through a course or through my web design club. If you guys are interested in my web design club that just recently launched. It’s not for everybody, I’m going to tell you right now it is not for everybody. It’s it’s for serious web designers, because you’re going to have direct access to me and this amazing community moving forward. But you can get the details of Josh Hall co slash membership and see if it would be a good fit for you. And if it is, I can’t wait to work with you moving forward directly one on one. So let me know what you think guys, and I’ll see you on the next episode.

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