As business owners and entrepreneurs, we can often feel pressured to grow or aggressively get our revenue up, gain new clients and customers, etc. But growth, especially nowadays, can often be misleading, overrated and sometimes very costly.

If you’re like me and care about having a business that allows you to live a lifestyle of freedom at a sustainable pace, then this episode is for you. In this one, I dive into the many problems of growth and empower you with why (and how) to stay a solo-prenuer or stay small in your business with a small team.

A quick note: This episode is not meant to say that growth is wrong or to disparage those of you who want to build an agency or something much bigger than yourself. I simply want to empower those of you who want to stay small with the idea that it’s totally fine to do so and there’s no better time to do so than right now!

In this episode:

03:40 – Feature review shoutout
04:55 – No discouragement!
05:45 – Problems with growth
08:28 – Personality differences
09:43 – Growth expenses
12:11 – Implement “Small”
17:11 – Prioritizing systems
23:30 – Build community
25:28 – Focus on current clients
27:16 – Master your craft
30:48 – Getting Josh’s help

You can also view the full transcription of this episode below.


Featured links mentioned:

Episode #078 Full Transcription

Episode Transcription

Josh 0:02
Hey, everybody, welcome to Episode 78. In this one, I want to give some encouragement to those of you who are interested in either starting your business or those of you who are wanting to build your business up. But you don’t want to grow something too big, or maybe you’re just a little bit fearful of scaling. I want to encourage you and empower you with the notion that that is okay. It is alright not to want to grow a big web design or digital agency or big marketing agency. Growth is actually often very overrated for a lot of reasons that we’re going to dive into in this episode. And I just want again, those of you who are interested in staying as a solopreneur, or maybe just want to surround yourself with a few subcontractors, it’s okay, I actually am almost done reading a book called “A Company of One, Why Staying Small is The Next Big Thing” by Paul Jarvis. This was recommended in my web design Club, which if you’re interested in learning more about that, just go to Josh Hall.co/membership. And we have a section in my club where we talk about books and good things that we’ve learned. And I remember posted in there, so I’d heard of it before. And I went ahead and checked it out. And I’m almost done with it. And it has been an awesome read, I highly recommend it, particularly for those of you who are in this camp, who don’t want to grow something super big. And it really reaffirmed a lot of the ideas I’ve been talking about on the podcast over the past couple months with that idea that growth can be very overrated. Now, that’s not to say that growing a big agency is a bad thing. And for those of you who do have aspirations of growing a big team, growing something much bigger than yourself, that is okay, too. I just want to make the point that for those of you who maybe aren’t in that camp, or maybe you’re not there yet, that’s fine, too. You can be a solopreneur for as long as you want. I was a solopreneur for seven years, until I started slowly scaling my web design agency. And even then I just scaled it with a few subcontractors, none that I had no employees, I always wanted to avoid payroll and avoid, avoid extra taxes with employees at all costs. I also wanted to avoid overhead, which we’ll talk about in this. So I wanted to stay small. And frankly, I experienced some imposter syndrome with this idea because I came up around the same time as a colleague of mine in Columbus, Ohio. And he ended up building a big marketing agency digital design agency, around the same time while I stayed a solopreneur. And I always kind of felt like a bit of an imposter because I wondered, you know, should I be like him? Should I be growing a big agency and should I have a building downtown like he does, I always kind of felt like I was a little behind. But then I realized that that wasn’t my path. That was his path. And I also had a family. And I couldn’t be doing this podcast or anything that I do with Josh Hall co had I went that route. So I just want to say for those of you who are interested in staying small, that’s okay. And we’re going to talk about some problems with growth. Some reasons to stay small. And then I’m going to give you some practical examples of how to actually stay small and do it profitably. Again, just a disclaimer, I don’t want to discourage any of you who do want to grow your business though for those of you who do want to grow a big team and a big agency that is totally fine too. And it’s just going to take a different level of skill set and some different strategies, as opposed to staying a solopreneur. But don’t want to discourage you to do that. So let’s dive into this.

Josh 3:40
Before we do that, I do want to give a quick shout out to an awesome recent podcast review. This comes from NatzG…that’s N A T Z G and this podcast review says “Josh is a fantastic industry leader I adore Josh Hall and his content. He explains complex concepts very simply, concisely yet robustly and presents a broad range of topics relevant to web design and development. With his courses, tutorials, podcasts, and the Facebook group. There’s a ton of learning opportunities and support Josh shaping up into a fantastic industry leader. Well done.” Thank you so much NatzG for posting this review. I wish I knew your real name. And I wish I had your website to be able to link to so just as a reminder, for those of you who are willing to leave a review, please do so it really means the world to me, it helps me grow the show. And I would love to be able to give you some SEO juice by linking back to your website. But thank you so much. nachi NatzG for that review, I really appreciate that. I love hearing how the content so far has helped you in your journey and they sent me a note send me a personal note going to Josh Hall.co/contact and send me a note if this was you. I want to chat with you. So thank you so much. All right, guys. So back to the idea that growth is often overrated.

Josh 4:55
Again, I don’t want to discourage you, those of you who want to grow a big agency because there are some benefits, actually, let’s talk about some benefits of growth. And then we’ll talk about some problems with growth, there are benefits to freeing yourself up and delegating work. That’s one big thing with growing a team is you can free yourself up to do what you want to do, or that you’re best suited for what you can do as a solopreneur, as well. But there is much more opportunity to be a full blown entrepreneur, as opposed to a freelancer, meaning entrepreneurs hire people to do the work and grow a team, freelancers actually do the work. So there’s a lot of benefits like they’re like that there’s also a lot of benefit in growing something where you can build something bigger than yourself for the long haul, particularly if you want to sell your business if you do want to sell, staying in a solopreneur is not the way to go. Because you’re not going to be able to sell yourself out. Typically you need to build a business.

Josh 5:45
But as I mentioned, there are some problems with growth, let’s just hit on a few. Growth creates complexities at every level. This, obviously is huge with the team itself. As you hire more as you grow, you need to hire more people. And you can imagine all the complexities that go along with that we’re dealing with different personalities, just payroll taxes, all you know more expensive, all the things that come in with hiring more people, there’s also a lot more complexities with a larger client base. One thing I’m big on is the fact that with web design, you should be able to make a solid six figure income year after year with less than 50 clients, if you do it right. And you really value those relationships. If you can get to 50 clients, you should be sitting pretty for a very long time. Whereas if you want to grow and you want to get hundreds and hundreds of clients, there’s just going to be a lot more complexities at every level with that. So that’s just kind of an underlying thing that’s going to come into play here. I like to say Mo Money Mo problem, well, not the first person who said that. But believe me more money does equal a little more problems, and more importantly, more taxes. So there’s a lot more complexities there. When your revenue is any really big number and you have a team behind all that and you have a lot more clients and you want to make more money. But at the same time, just a heads up, whether you’re a solopreneur, or an agency, there’s just more taxes and more things that make that a little intricate, depending on your revenue and your setup. One big thing as well with growth is that there’s just more expenses. So as I mentioned, my colleague who has a big digital agency in downtown Columbus, Ohio, he’s got overhead he’s got, I haven’t looked in a while but it was it was 12 or 15 employees. So there’s payroll, there’s more taxes, there’s also a lot more tools, you typically have to use if you’re grow if you’re offering a lot of different services, and you have a lot of different clients. So there’s a lot of little hidden expenses that crop up. Not so some expenses are not so hidden, like overhead and payroll and taxes. But then there’s often a lot of other little tools that come into play when you’re managing a team and stuff like that.

Josh 7:51
Now, speaking of team hiring, and scaling a team is also its own big thing, which again, there’s a lot of benefits to doing that I did it on a lower level. I did it with subcontractors in my web design agency, we’re doing that right now. But it’s at a lower level. It’s not like I had Ann Stefanik, who was on my podcast awhile back. She’s a she runs Kanopi studios in San Francisco, and they have almost 50 team members. But she loves it. She loves scaling and hiring. So you know, that’s your that’s your jam, go for it. But it’s it’s a whole different ballgame. There’s a lot of time and a lot of effort that goes into that.

Josh 8:28
Some other problems with growth and this is probably the most difficult one is you’ve got to deal with different personality types, you have to deal with a lot of different team members, which anytime you bring more than a couple people into something, it going to get a little tricky. So that’s something you have to deal with. You also have to deal with firing people. I actually have a podcast coming out in a couple weeks with somebody who is from New York. And right now his agency is 25 people and he talks about the struggles with firing people. And it’s just something I you know, I’m glad I don’t really have to deal with too much right now I have had to let some subcontractors go. But it wasn’t like their full time income, so it didn’t destroy their livelihood or anything. So if you’re growing a team and actual employees, that’s something that’s going to come into play. There’s also more pressure. As far as problems with growth, there’s a lot more pressure when you have a way more clients and then everything that we’ve talked about, there’s pressure with overhead pressure, with payroll pressure, with taxes and everything else. And kind of a last problem with growth is that sometimes growing too much or too fast can actually be super costly. There are tons of situations out there where if you get too many clients number one, you may not be ready to handle that many clients.

Josh 9:43
And number two, you can actually end up paying if you have too many clients as opposed to taking on a few really good clients or a narrowing in your services. If you spread yourself out too thin and take on too much you can actually end up paying to do to work with too many clients and I talked about that also recently with an interview with an accountant Daniel Hayden on my podcast, and she talked about that she had a client that had a service and she, it, it blew up, and she was able to grow. But while her revenue went up, so did her expenses. And her expenses actually exceeded what she was making with that service. Because she had to hire people, they had to get new tools. And that ended up actually being something that was really costly. So on the books, you might say, yeah, we’re growing like crazy. But I’m always a little bit leery about when somebody says, we’re growing like crazy, because like, Well, what does that mean? Are you like, are you working 90 hours a week? And are you super stressed where your expenses at? Because, yeah, revenue is great. But if your expenses are higher than your revenue, that’s the problem. And I actually, it’s interesting, kind of leading us into some reasons to stay small. On a personal level, I’m experiencing this right now. Because my mother in law works for a home inspector here in Columbus, Ohio, he used to be a previous client. And he is just all about growth, growth at no matter what cost, he already works 60, 70 hours a week, they just had to let one of their home inspector guys go. And he’s still just dead set on growing, growing, growing. And it was funny, because she talked about that. And I said, You know what, I’m doing a podcast episode this week and I think I’m going to talk about this because I told her like, honestly, one of the best things he could do is just keep it smaller focus on the good clients circle back around with him and raise his rates. But he’s keeping the rate small. And he’s wanting to hire and grow, grow, grow. And he’s just kind of killing himself. So there’s a practical example there of why you don’t really need to grow. I don’t know, I don’t know if it’s maybe just the entrepreneurial message that has happened over the past couple decades with maybe even startups, like maybe companies look at Apple and Google and Facebook and some of these companies that just gets so big, and it looks like a success story. But I don’t know even even on a more micro level for like web design agencies, I always question like, How great is growth? Is it really worthwhile. So I think not in most cases, sometimes it’s great, but it can often be very overrated and can come with all the problems that we just went over.

Then you can focus on really good relationships with a couple dozen people that you really like and you really want to work with.

Josh 12:11
So with that idea, let’s talk about some reasons to stay small. Before I give you some practical ways to actually implement staying small, most of these reasons are the polar opposite of what I just talked about. So basically, everything I just covered, just imagine the opposite. Starting with, it’s more acceptable now more than ever, in the history of the world, to be a small agency or to be a solopreneur. And I love that more and more customers. And clients want to work with somebody they know like and trust. And often they want somebody personal, like they want a personal relationship with whoever they’re working with. And they will pay more money if they know like, and trust somebody, this is really good news for you, as a web designer, because again, you don’t have to kill yourself by getting client after client after client new customers every week. As long as you get a core group of clients and an A dozen or two dozen really good clients get your monthly plan going, the referral train will start going and you will start getting clients over and over. And then you could start raising your rates. And then you can focus on really good relationships with a couple dozen people that you really like and you really want to work with. And then you can start weeding out the people who aren’t good fits, and you can start charging more. That’s exactly what I did to get to where I’m at today. And that’s what I want to encourage you with. And the really cool thing is that it’s, again, more acceptable now than ever. People don’t want to work with a big agency where they’re going to feel like a number. They want to be treated like a human being in somebody, they want to feel like somebody has their best interests in mind for their websites and their brand their business, which is that’s it that’s, that’s what’s, you know, providing for their family. I mean, that’s everything. So it’s a huge, huge responsibility. And people are more apt than ever to work with one person or very small team. In fact, a lot of people prefer to work with one small team.

Josh 13:59
Now, on the opposite side of that some people, some bigger agencies and bigger businesses, I should say in particular, do want a team of people if it’s something bigger, so sometimes as a solopreneur, you want to partner with agencies who are good referral partners, if that’s the case. But more often than not, most of your web design clients are going to be cool with working with you directly or a team of subcontractors or your expanded network, which is basically what I have in my web design club. It’s an expanded network of designers so we can all work and collaborate together. So that’s kind of the first big reason to stay small.

Josh 14:31
Another one is basically going polar opposite than what we just talked about. Whereas there’s a lot of complexities and problems with growth. There’s much less complexities when you’re staying small, there’s less people to worry about. There’s less expenses, there’s less stress. In all those situations, there’s no overhead if you’re working from home, you can write off actually your house, I guess I should issue a disclaimer at least here in the states we can write off I write off my home office and then there’s less payroll. There’s less taxes when you’re when you don’t have employees, and you have less overhead and stuff like that, well, actually, overhead is a expense right off. But there’s just much less complexities and stress all around when it’s just you or a very small team. There’s also less, less hustle. So again, like I said, you don’t need to get new clients all the time to meet a big payroll, or to keep up with your revenue numbers, if it’s just you and a few subcontractors, you can often really focus on your best clients. And it just breeds for a much more sustainable pace, which I’m really big on as well. So let’s hustle less sales, because you’re just focusing on really good clients. And if you educate and empower, over trying to sell non stop, you’re going to get ahead and you’re going to start that referral train. There’s just and there’s also just kind of wrap it up, there’s a lot less costs all around, you don’t have to market as much, if it’s just you, or again, a small team, you really don’t have to do the marketing that you would need if you had a big agency, because with a big agency, you need to keep that pipeline super full. And you need to have a lot of projects going on. At the same time. We haven’t even talked about project management with, you know, 30, 40, 50 projects at the same time. So if you’re only just managing a few projects, that’s much more reasonable, and leads to a sustainable pace. And it’s more profitable in some ways, because you can get stuff done faster, and you can get more recurring work going. So there’s a lot less costs in it. And there’s when it comes to marketing, there’s way less cost because often your referrals start taking care of themselves. And your marketing may be as simple as joining a networking group or a chamber of commerce. Or some maybe it’s a basic social media advertising or Google kind of placements, like you really don’t have to have that much marketing. Whereas if you have a big agency, you’ve got to really invest in a lot of marketing. So there’s a lot of less expenses, a lot less marketing costs. And again, we talked about some of the pros of being an agency, which is a big reason a lot of people want to go that route. Because you can scale because you can build something bigger than yourself, because you can sell something eventually. So that’s fine, too. But again, there are some reasons why you might want to stay small. And some of the problems with growth.

Josh 17:11
Now, let’s transition really quickly into how to actually do this. Because you might say, well, cool, Josh, that sounds good. But how do I stay small? How do I control? This is the big thing, too. How do you control those leads that come in. And next thing, you know, like what I found out I had 23 projects at one point I was like, Oh shit, I’ve got to do something, I can’t do this on my own. So let’s talk about that here. First off, really, in order to stay small. And a lot of this comes from the book, I just read company of one, highly recommend checking that out, you have got whether you’re a solopreneur, or whether you have a small team, you have to prioritize your systems and automation. The reason this is so important as a solopreneur, or a small team is because your time is so so vital. It’s it’s super vital for anyone in business even as an agency. But the difference with an agency is whoever’s running the show is often going to delegate other tasks to where they’re going to have some more time in their day, to be able to read to be able to improve their systems. And they’ll likely have people who are doing that and reporting up to them. So if it’s just you, your systems and your processes, those need to be dealt with with the utmost intention and utmost care. Right from the start. This is one reason I have my web design business course, I created this course to let all of you see my process and my systems in every aspect of the business side of things. Because once I realized that my time was the most important thing in my business in my life. That’s when I started focusing on my systems that I’ll never forget, when I so I use 17Hats for invoicing and proposals and contracts. When I set up my workflow in 17 hats, those of you who have been through my business course you’ve seen this in action, I set it up to where I put a proposal together, usually in less than 10 to 15 minutes on an average website bill. I send it out, it has the contract, it has the terms, they can sign it online, they can review the proposal, and then they’re able to make the first payment and get going automatically when I set that up. My life changes dramatically because that process used to take three times as long. I had it all separated. It was really confusing for my clients. But that system revolutionized my time with doing proposals and getting the first payment going and also help my cash flow because clients are able to much easily, much easier pay me much easlier? Wow, how many words Am I making up on this podcast? It’s insane. And I made it very easy for clients to pay me and get that going and it looked awesome. I look super professional. So investing in prioritizing in your systems and your automation in all your processes. That is huge. If you plan to stay small because you need to get yourself out of anything that can be automated, anything repeated. You could do this very Simply like I just talked about with a system like that you can also do it with any emails that you send over and over automate that stuff. I’m really getting into using Zapier right now for email sequences and linking people in if they do this, then they do this, really invest the time to do that, because the time you invest to automate your systems and your processes will pay off very quickly. And you have to do that as a solopreneur, or a small team. Cutting down expenses, this is a big one too, as a solopreneur, you do have to be careful with your expenses. If your revenue isn’t super high, and you don’t have a big team now, you’ll likely pay a lot more and expenses and tools when you have a big team and a lot of clients. But you still have to really think about that carefully. Because your top line is usually closer to what you’re taking home as a solopreneur. Meaning if you make 100,000 total, like revenue grows in a year, depending on your setup, your taxes and everything, you’ll probably take home more like 60 or 65, maybe 70 depending on how low your expenses are, which luckily for us web designers, we typically don’t have too many expenses. So you need to be careful. And you need to really think about the expenses and the tools you use. I’ve talked about this a lot on the podcast, but beware of the shiny new tool syndrome, stick with what works. And just stick with that. It’s funny because I did a live call on my web design club recently. And somebody asked what Black Friday sales are you excited about? And none of the sales I was excited about or to do with web design tools. It was my baby’s car seat that we got at I think 60% or 40% off, you know, so I’ve got the tools that I need. I’m not buying new tools we’ve got we’ve got everything we need right now I don’t need anything else. So that will really help you and cutting down expenses. You can also look at your expenses. Look at if you have a profit and loss a p&l statement, look at what’s coming in what’s going out. Do you really need all the subscriptions that you have? Your biggest expenses should be your tools, taxes, of course, which will keep taxes out for now what we’re talking about the stuff that you’re using actively in your business, all of your tools, any ongoing education and learning and communities you’re a part of. That’s why I tell all my students and members, the web design club, that’s a worthwhile expense my courses, yes, those are worthwhile expenses. But if you’ve got, you know, five different image optimizer plugins that you’re paying yearly for, and you’ve got three different form plugins that you’re paying annual prices for, do you really need all those? Probably not, you could probably cut it down to one or two image optimizers. And then you can cut it down to one form. And same thing with themes. If you’re using a bunch of different themes, do you need all those or do you just want to stick with Divi which is what we do my agency, we just use Divi, or maybe two, maybe you really like Elementor, and you want to stick with Elementor and Divi. Cut down your expenses, anything you absolutely don’t need, get rid of that stuff that will save you a lot of expenses. And you know, a subscription that’s like five bucks a year or 10 bucks a year may not sound like much. But if you add 10, 15, 20 of those up, it gets into several hundred dollars, sometimes thousands of dollars a month pretty quickly. So look at those expenses, cut out what you absolutely don’t need, but the most worthwhile expenses. Keep doing with what is going to build your business up whatever is going to improve you improve your mind, improve your processes and your systems and improve your clients the tools you use. Those are the things you should have worthwhile invest in anything that saves you time. That’s what you want to invest in.

Josh 23:30
Surround yourself with a good community and a good network. This is another big, big part to staying small. Because if you want to be a solopreneur you cannot do it on your own completely. You can be a solopreneur for a long time, like I mentioned I did. But I didn’t do it alone. I got to the point where I started using subcontractors and I had already built up a pretty awesome network of local people and people around the country who did ancillary services, apart from what I did. And what I mean by that is I did web design and maintenance. But for a while I did not do SEO. So I hired that out I had a good partner for doing SEO, I transitioned from doing print work to web design work. So I had a couple people I refer the print workout to so surround yourself with a really good community. If you’re using Divi. This is one of the best biggest benefits of using Divi. Because there’s some amazing Facebook groups, my free Facebook group, they’ll be web designers, you can go to that one. It is big. So you know we’re doing pretty good still as far as it being a constructive, good community. You do get a couple bad apples periodically. But what can I say we’ve got 22,000 members, it’s hard to get everybody but surround yourself with good community. It’s also why I was so adamant about launching my membership this year. And my web design club I’m excited to say is open right now still to two founding members, for anyone who’s interested. So the cool thing about what I’m finding my members are doing is they’re utilizing this they a lot of them are just starting their businesses but they’re just getting going. And they first of all, they don’t want to feel lonely. They want a good supportive community around them which they’re getting now. And I’m seeing a lot of people partner up with people who, again, don’t do those kind of services. So they focus on design and development, but they can’t write worth crap. They have people who they can turn to now for copywriting and SEO. And that’s exactly why I built this community. So surround yourself with good community. If you do want to join my community and have more direct access with me again, just go to Josh Hall.co/membership, I would love to see if it would be a good fit for you.

Josh 25:28
Do more with current and past clients. This is another big thing in regards to staying small because so many people are focused on again, going back the idea of growth, new clients, new clients, new projects grow grow girl, well newsflash, and here’s a shocker for you. If you focus on your past clients, and your current clients you deal with all the time, you will be able to make 10 times as much with less than 10% of your effort. And I’ll say that again, because it’s completely true. And every business that I’ve started up to this point, you can make 10 times more with 10% of the effort if you focus on current and past clients. Reason being is because it’s, they say, I don’t know who they are, but economic business people, entrepreneurs, whatever, it’s 10 times more expensive to get a new client than work with your current clients. And that is just totally true. I’ve seen it play out in both of my businesses as a web design agency owner and with Josh Hall co with current students, I put a lot of emphasis with current students and past students. And I’m doing more and more with them, keeping them engaged, because they already know like, and trust me in the same thing as you is the same for you with your clients if they know like and trust you utilize that don’t let them slip by. And just remember, 10% of your clients will often pay you 10 times as much as the rest of your client base. So you guys are sitting on a few clients right now, where they’ll likely pay you thousands of dollars more a year to work with you. But maybe you just haven’t reached out to him yet, maybe you haven’t offered a new service to them or offered more services to them or more work with them with what you normally do. So don’t let that go current past clients, it’s a great way to stay small again, because you don’t need new clients every week, you just focus on your current clients add more value one step at a time.

Josh 27:16
Another big one, a couple more here to wrap this up is to focus on your craft, and be more invaluable, excuse me be more valuable instead of again, being focused on growth so much because it adds so many complexities. I see so many people who get going on a service and get really good at say web design and maintenance. But then they want to do three other secondary services. And then they’re doing social media, and then they’re doing photography, and then they’re doing digital advertising. And the next thing you know, they’ve got 16 services, all of which they’re, you know, doing terribly because they haven’t focused on anything. And then they’re hiring people and firing people. The next thing they know, they’re completely scattered, they’re stressed out, their numbers have gone down. Whereas if they had just focused on what they do best, what they like to do, what they feel competent doing and what they really enjoy, and where the need is for their clients. That’s a much better way to go. And you have to have that mindset, if you’re gonna stay small. Now, do you need to lock yourself in absolutely one service. When you’re staying small, no, you can have a few different services. But a few is good. I think three is more than enough. But if you want to have some secondary services to accompany those, that’s fine too. But I would not advise a solopreneur or a small team having more than six services. I would have three main services. And then a few ancillary or secondary services to back those up or be good lead generators. And for example, I did website design, maintenance, SEO, secondary services for a while where branding, logo, business card design, print design, photography, video and some stuff like that. And then I ended up trimming all those away to just focus on the big three, once I already had a great client base. So that’s another big one, and then delegate the tasks that can be handed off or hired out. Now, you might say, well, wasn’t the whole idea to stay small. And yes, you absolutely can stay small, and you can stay a solopreneur and still have a small team that you work with. This is the idea of the book Company of One As Well. I don’t want to say it was a misleading title, because it’s absolutely true. But he makes the point, Paul, the author, that a company of one doesn’t mean that it’s just you, it just means that you’re not going to be this big agency and you’re focused on grow, grow, grow at all costs. It’s a focus on lifestyle design, growing your business in around what you want your life to look like. It’s about working with people who inspire you, and it can help you and you can help being really synergistic with the relationships in and around your business and focusing on really good relationships with your clients and not having to worry about building this huge spreadsheet of clients and then they all turn into numbers. It’s not what you want. So delegate the tasks that you absolutely can hand off or can be automated in some way or whatever frees you up to do what you want to do in the business and you can still do that on a micro level and stay small. That’s exactly what I did. When I started scaling, I hired out the design the development. And then I focused on running the business, project management and the sales. And then I was gonna take it to the next level. But then I realized that I wanted to go full time with courses and do this podcast full time and do everything with JoshHall.CO, on a different level. So here we are. But I still have the same idea here. I’ve already hired out VA services for my podcast, I hire out design stuff and development stuff all the time. So I’m practicing what I preach. So I’m saying this to myself as well. So just as an overarching, just remember, you can do a lot as a solopreneur. And you can either bring people in as subcontractors, you can also partner with a lot of different people and kind of build either a small team, or referral network of people to be behind you.

Josh 30:48
And that’s what I want to help you out with through either one of my courses or again, go to Josh Hall co/membership, you can check out my web design club, and you can just check it out. You can give it a peek and see if it’s a good fit for you. And I’ll be happy to answer any questions you have. But for those of you who are afraid of growth, afraid of scale, that’s okay. Growth can often be overrated. Again, if you want to grow awesome and I can help you do that too. I’ve done on a smaller level but anything that can be done on a smaller level can be 10 acts and done on a bigger level. But again, for those of you who are feeling like I don’t know if I want that that’s alright you don’t have to feel like I did in the early days and feel imposter syndrome. It is okay to smoke stay small in fact there’s no better time than ever to do that. So here’s to staying small if you want hopefully this episode was a good inspiration and encouragement for you if you liked it drop me a comment go to Josh Hall co/078 and zip down there and give me a comment let me know if this impacts your review or if you have any other ideas that have helped you all yours and I would love to hear those so hope you guys enjoyed this a we’ll see you on the next episode everybody Cheers.

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