E-Commerce projects are, more often than not, very complex, intricate and full of challenges for web designers. Can you imagine if that was the first project you took on?? Well, that’s exactly what one of my web design students, Alexis Myers, experienced 🙂

In this episode, she shares many of her top lessons learned with kicking off her web design journey with not only a big website but a big E-Commerce website to boot. Additionally, it was with a client that was not so “tech savvy” which we all know comes with a host of challenges.

The good new is, Alexis stayed patient, persistent and completed this project with flying colors and learned a lot about how to plan, build and launch E-Commerce sites which she shares in full transparency in this episode.

In this episode:

03:54 – Greeting to Alexis
05:50 – Ready, set, GO
10:04 – Proposal
14:26 – Seeing the value
15:44 – Content struggles
20:30 – Educate clients
30:28 – Image sizes
34:34 – Above and beyond
42:04 – WooCommerce or Divi
44:14 – Dealing with glitches
45:35 – Handling email
50:59 – Maintenance plan
57:08 – Initial design request
1:01:04 – Duplicating pages
1:03:00 – Google phone number
1:05:30 – Address verification
1:08:13 – Champagne time

You can also view Alexis’ own list of lessons learned and the full transcription of this episode below.

Alexis T. Myers Website

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Episode #088 Full Transcription

Alexis’ notes:

Things to ask upfront or differently

  • Special Info Page Content Collection – ask for a shipping statement, return policy, and any other important information to be displayed on a special page on the site (outside of the general settings info and terms & conditions page).
  • For initial design ask for a small number of products in all categories to be sent over
  • Recommend professional photos be taken of products/ask what their plan for product photos is, give details upfront about letting me do the cropping so I can have more control of how the pics are displayed on the site
  • Ask if they have a PayPal Business or Stripe already setup
  • Prepare them for coming up with the short description and long description, recommend they do research on how others have done it if they haven’t done e-commerce before, make sure there is a system in place for the product descriptions

Things to do upfront or differently

  • Create a video to show the organization needed in Dropbox, including why you need things organized the way you do, how it helps the progress of the project
  • Do shipping classes at the beginning/when adding first products in
  • Do product stock as you first add products (and ask clients upfront how many of each product they have in stock)
  • Duplicate products based on the category to shorten time adding new products
  • Optimize images as part of the product upload process
  • Do responsive design for sections, rows, or modules you know you will be duplicating throughout the site.
  • Be sure to add in your working hours and how to contact you in the beginning
  • Use an SMTP plugin for email order confirmations and sign up with SendGrid – be sure to make the “Sent From” a person’s name and not the name of the company
  • Create a video for how to sign up with Google Voice if they want to display a phone number on their site
  • Prepare them for the process of verifying their street address when adding their site to Google My Business so they know what to expect ahead of time and be prepared to take the necessary steps on their end
  • Have clauses in your contract that protect you when clients delay the project due to content collection

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Episode presented by:

The guaranteed quickest (and fun) way to learn WooCommerce and Divi to build your online store fast!

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• Learn the ins and outs of WooCommerce instead of hoping you got everything.
• Gain the confidence you need to successfully build an online store

"Going into Josh’s Woo Beginners Course, I had a very basic understanding of WooCommerce. However, knowing that I plan to use it in upcoming web development, I knew I was going to have to begin wrapping my brain around it. This course was perfect for me, giving a broad overview without overwhelming me right out of the gate. It made me excited to be able to implement WooCommerce into one of my sites as soon as possible and has empowered me with the tools I will need to do just that."
Drew B.