​There’s a lot of talk about creating “landing pages” but personally, I’m not interested in that. I don’t want to create a page that people just land on, I want them to CONVERT. If you’re currently or interested in eventually creating online courses or if you’re creating course websites for clients, this framework is for you!

In this episode, I’m sharing my top tips, tricks and secrets for creating a course sales page that actually converts. These are 12 keys that I recommend you have on every course page based off of my experience with having numerous online courses and creating a 6-figure online course business here at JoshHall.co.

Couple notes:

If you are a web designer creating course websites for clients, feel free to take these 12 tips and MAKE THEM YOUR OWN! Create a guide, cheatsheet or free resource that you can offer to your clients to help them boost conversions which will make you look like a total rock start. You can take credit for the framework too 😉

This content is pulled from a lesson in my new course Creating & Selling an Online Course with LearnDash which is the first course in my new Web Entrepreneur category! If you like this episode, you’ll love the rest of the course! It’s open now so if you’re interested in building passive income by creating your own online course, join today!

Here’s to creating course sales pages that really convert!

In this episode:

01:36 – Make it your own
03:02 – How to sell them
04:33 – #1 Promo video
07:55 – #2 Main challenge
08:43 – #3 Offer the result
10:18 – #4 List benefits
11:25 – #5 Who is course for
12:53 – #6 Overview
14:54 – #7 Meet the guide
16:49 – #8 What’s included
17:57 – #9 Additional notes
18:51 – #10 FAQ
19:44 – #11 Testimonials
20:48 – #12 Final call to action
21:24 – Add more benefits
22:34 – Josh pulls back curtain
32:35 – Final thoughts


Featured links mentioned:

Episode #111 Full Transcription

Josh 0:14
Hey, welcome into the podcast. This is Episode 111. And in this one, I’m going to share with you some of my tips, tricks and secrets for creating a high converting online course sales page. What I’m going to do is dish out the top 12 keys and 12 elements that I recommend that you have on every online course sales page that you create, whether you are a course creator yourself, or maybe you have courses on the side, and you have some sales pages, or maybe you’re considering doing courses, eventually this will give you a nice framework to help you with your sales and landing pages. And then even if you are a web designer, and you’re just creating course websites for clients, this framework will be a big benefit, because you can help your clients convert more people and increase their sales by using this. And on that note, I did want to say if you are in that category, if you’re a web designer, and you’re helping clients, take these 12 keys, the whole framework of this episode, go to the post that Josh Hall co/111. Take these and make them your own, make some sort of free download or guide or maybe a cheat sheet or something that you can relay to your clients and give them to help them craft their sales pages because they will think you’re a complete Rockstar, they will think so highly of you if you give them a resource to help them grow their sales.

Josh 1:36
So just wanted to make that note, if you are working with clients, you can take this framework and make it your own. And of course, as a course creator, you can take this and roll with it to help you in your core sales pages. And this is a big differentiation too, I wanted to make right out of the gate. There’s a big difference between landing pages and sales pages. This is why I’m very intentional about calling this a sales page type of template. Because a lot of people talk about landing pages. But in my mind, I don’t want people to just land on a page, I want them to actually convert and do something. So this is very strategic, very intentional about a sales page. So this is really, really important.

Josh 2:13
And what we’re going to do is and actually I guess I should note as well, this all the content for this episode is actually pulled from my brand new course that I just launched if, if you’re not aware, I just released my course called Creating and Selling an Online Course with LearnDash. And this is one of the lessons I have a lesson in there. It’s much more visual than the course about how to actually create a converting sales page. But I wanted to take one lesson and give it to you for those of you who are in this boat who are creating courses or landing pages and sales pages, because I wanted to make sure this helps you out. So it goes without saying that if you liked this, there’ll be a link in the post to check out the course because this is just one of currently 24 other lessons that are going to help you build sell market your courses moving forward. And there are a few things I wanted to mention to set some context before we dive into these 12 tips.

Josh 3:01
Number one, the 12 tips and the 12 elements I’m going to share with you are not design specific. So while we will talk about some layout ideas, and I may give you some some ways that I add some design and graphic elements to these, this will work with any design or layout. So you can take all these these elements and you can move them around and put them in any sort of design that you’re doing. Additionally, this should go without saying that this all these keys and all these details are going to accompany your course details. So depending on what platform you’re using to sell your courses, you’re going to have artwork course name, probably a short description and pricing and some other details that are going to be more likely on top of everything that you’re going to see here. So for example, with my courses, I build them through LearnDash, but actually sell them through WooCommerce. So what you’re going to hear here, and what we’re going to talk about shortly, is all on a WooCommerce product page. And then above all this is the artwork name, etc. And then speaking of that, what we’re going to do is as I go through these 12 I don’t want to be vague, as you probably know me, I want to give you the most tactile way to go about this. So we’re going to look at these these 12 keys. And then I’m actually going to walk you through how I implemented every single one of these on my core sales page for my new course the creating and selling an online course with with LearnDash. So I’m actually gonna like practically walk you through how we do that. And this is just an audio podcast. It’s not visual, so I’m going to do my darndest to make it entertaining. So here we go.

#1 – Promo Video

Josh 4:33
Starting with number one in 12 here. First things first, a promo video. Every course in my mind should have some sort of promo video. And how you want to do this video is completely and totally up to you everything that we’re going to talk about, there’s no right or wrong way to go about it. It’s completely up to you how comfortable you are on camera, whether it’s a course that’s really detailed and really robust or whether it’s more of a mini course. However you want to create it, I do recommend doing a promo video so people can get to know like and trust you the course creator. And then also, they should have some idea of what the heck they’re going to get into. Because you want to set their mind at ease, you want to clear up any objections, and you want to make them excited to invest in this course. And this is one thing I want to say as well when it comes to an intentional sales page for courses. Just remember, this. Courses are a knowledge product and information product, those are typically much harder to sell than plugins or things that will help people with a quick fix, because with any sort of knowledge product, it is essentially self improvement. So you really have to be persuasive. And you have to tell people, what it is, who it’s for, why they should buy it, and perhaps more importantly, why they should buy it right now. So keep that in mind when you think about a promo video. Now, practically, promo videos could be just a talking head for maybe one to two minutes, just sharing a little bit about the course and talking about everything I just went over. It could also be much more advanced, you could do a longer promo video that has maybe some footage of the course or walks them through the overview of the course. And as we’ll talk about the sales page for this course that I just launched, has a longer promo video, it’s five, I think it’s actually almost six minutes. And it’s it’s promotion at sales. Not I don’t want to say salesy, but I am talking about the high level stuff with the course. But then I actually walk everybody through the overview to give everybody a really good idea of what’s covered in the course, you can add graphics to this if you want to do more of a higher produced type of video. And one thing I do want to say is with a video like this, you can always repurpose it. So you could take a video, and you could have it on your sales page, you could also put it in email marketing, you could put it on social media, don’t be afraid to use one video and put it in different spots. And this is where you can actually take one video and potentially chop it up. So for example, my promo video is six minutes long. But I have a two minute version where I just chopped out the middle, I chopped out the overview and I’m going to use that for social media and some other areas. So for marketing, so with a promo video a lot of different ways to go about this plenty of examples out there, you can of course check all my courses, you could check out folks like my mentor Pat Flynn, who has a lot of courses, if you go to Smart Passive Income comm and click on his courses, you can look at a lot of his promos to see what’s working, feel free to look at any course promo videos to get some ideas and get some ideas going for you. But again, that’s the biggie, you want to have that and I’m actually currently going through all my other courses, my older courses and revising promo videos and putting some new ones up, because you do want them to be fairly relevant as well. Even if a course is two or three years old. This is worthwhile saying also, of course is three years old. And maybe you added some new lessons or you plan on doing a revamp, eventually do a promo video that’s at least updated to give it a you know, a good feel to make sure people join now as well.

#2 & #3 – Main Challenge and Offer the Result

Josh 7:55
So that’s number one a promo video now number two and three are kind of mixed together. And you’ll see why because what we want to do and number two and three here is you want to first articulate and showcase the main challenge of the course, the main challenge that your student, or whoever is going to go through the course is facing it could be a main struggle. And even if there are multiple challenges that are involved with the course we’ll talk about that shortly. Because you can basically, you know, showcase some lower level challenges. But think about the main challenge that should be articulated in the heading of this page right under your course details and promo video, or above your promo video if you want depending on the layout, but never to articulate the challenge and main struggle of the course that people are facing, and then back that up with the result. What are people going to get out of going through this course now they’ll likely get a lot of different results. But this is where you want to really highlight the main one. And this is tricky depending on the course and how many topics and how many lessons you have and how in depth the course is. Try to think of a good example. One would probably be my maintenance plan course, which the struggle the challenge that I had, before I had a maintenance plan as a web designer, it was feast and famine, it was really good months and really bad months. Well, when I started my maintenance plan, I grew it. What alleviated that was the recurring income that I had through a maintenance plan. So on the heading for that course, I’ve essentially merged these two. And I say you can build recurring income through a website maintenance plan to alleviate the feast and famine that most web designers face. So hopefully that’s a good example of mixing two and three together, articulating the main challenge and the struggle and then offering the result and I will say like this course that I just released, this was kind of tricky and tough because I cover so many results for different challenges. But the main challenge, I wanted to articulate that and I’m going to show you and tell you how I articulated that once we get through these 12 and I’m gonna show you how we practically put that into play. So number two and three, think about the challenge, the main challenge is struggle. And then the main result that they’re going to get by going through the course now, like we just talked about, there are going to be additional challenges and struggles that may not be the main one, but are still going to be involved. And this is where you can have some room to really build those out.

#4 – List Benefits

Josh 10:18
And you can do that number four, with a list of benefits. And benefits can actually include the challenges and results mixed together, or even in the same sense, with benefits, I usually recommend having three to six, I always tend to have six on a course page. And this could be just like little snapshots of things they’re going to learn, they’re going to be in addition to you helping them with that main challenge. And again, I’m going to cover what they are for this particular course, practically here shortly. But if you have challenges and struggles that are, you know, maybe not the main challenge of the course, this is where you can articulate those. And you might have little results that you can expand on here. So really beneficial. The great thing about having a little list of additional benefits is you can use them on the sales page, these are going to be great little lists that you can put in email marketing and social media marketing other mediums. And ideally, you would maybe use like an emoji with a checklist or something like that just to show here’s a bunch of other stuff that is going to help by going through this course. So number four, little bullet list of benefits. And again, hang with me here because I’m going to show you how we implemented this on this course sales page. After these 12.

#5 – Who is it for

Josh 11:25
Number five, this is a biggie you have got to make it very clear who the courses for because depending on the topic, it could be a little vague, particularly, you need to think about where your ideal students are in their journey. So some people are just starting out. Some people are a little farther along, I had to be very thoughtful about this with my all my courses. But I was thinking about like my business course, for example, my web design business course is my biggest course it’s very robust. And I had to be very clear about who it’s for whether it’s for somebody who is brand new to the industry and knows nothing about web design, whether it’s somebody who is starting for doing freelancing, and they want to, you know, be serious about their business, and then people who want to take their business to the next level. In the case of that course, for me, it’s more of the the second too. For somebody who is brand new and knows nothing about web design, I generally recommend people getting familiar with web design itself before they actually start the business aspect of things. So I had to be very clear about that. And I want you to be clear about that as well. So really think about who the course is for and where the students are in their journey to make sure it’s a good fit for them, and then explain that be very clear. If you fall in these categories, this course will be a perfect fit, it’s a great way because somebody might recognize that, in the case of my business core, somebody might be a freelancer who wants to go full time. And they might be like, okay, Josh, very clearly stated, this is for me, because that’s a great way to go.

#6 – Overview

Josh 12:53
Now, number six. Additionally, really, really important. A Course Overview. This is where I can’t imagine selling a course. And I can’t imagine being someone who buys a course, without knowing how long the courses, how many modules and lessons they are and what to expect. So this is key, I recommend selling this and selling your course ideally, after you have all your modules created. That way you can list it out module one, you know, here’s the title, here are the lessons in there, module two, here’s the title here are lessons any of you can add a little short sentence or a short description, sharing what they’re going to learn when they go through that lesson or module. That’s really powerful as well. Additionally, I highly recommend and you can see this in all my core sales pages that you add the video length afterwards after the lesson title. So on all my videos, if it’s like less than one, it’ll say, you know, nine minutes and 38 seconds less than 217 minutes, 22 seconds or whatever, you want to make sure you do that. And practically, if you’re curious about how to do that I show this in my course but I use numbers you can use any sort of spreadsheet program. And if you just look at the the lesson of the video time, and if you do let’s say it’s 17 minutes and 23 seconds the video is in the spreadsheet if you do 17 M and then 23 s for sex while seconds that’s sex not s that’s sec not sex Silly Billy. So it’ll it’ll actually do that in the spreadsheet. And that’s how you can easily calculate all your lessons together and then you can just group them and add a sum and see how long that module is or how long the course is because you want to give people a chance to know how long is this course what am I getting myself into so on all my course sales pages, everyone has a course overview section with all the lessons built out and shown and all the times are there and then it says this course is six hours or three hours or whatever it is so highly recommend doing a nice built out Course Overview it is worth the time to do that..

#7 Meet the Guide

Josh 14:54
Number seven, super, super important should not be a shocker and that is a meet the guide section, if somebody is going to invest in a course, what are you have to think about? What are they actually investing in, they are investing in your knowledge as the course creator. So naturally, they’re gonna want to know who the heck I’m going to learn from. Now, if you’re already an authority, if people already know you, this is great, because they probably are going to bypass this section. But for the students and people who go to your page who don’t know you, this could be a deal breaker. They want to know who you are, but they don’t want to necessarily know your entire story, it doesn’t need to be an About Me page. What it does need to be is a topical paragraph or two about your expertise in this particular subject. So you’ll notice on all my core sales pages, I have a meet the guide section. And they all look different. Because what I do is I share just a little bit about my expertise in this particular subject. So I talked about the couple of courses I’ve talked about. So far. My first course my maintenance planning course, I talked briefly about how my maintenance plan was my only source of recurring income, how it got me and my family through our Nikki stay with my first daughter added some heart into that because it was a real, you know, it was a big moment, a big time spot and journey in my in my story and my family story. So I shared that I share how much how much I help now, that is different from my business course my business course meet the guide section is about how I built my six figure business and how I scaled it as a solopreneur and started to scale it, you know, with a small team. So they’re all a little bit different. And that’s cool. And what you can do is if you do want to link people back to your story, or About Me page, what a perfect place to say, if you want to know me more, or you want to get to know me, click here to check out my about page which has more information. So number seven, a meet the guide section.

#8 – What’s Included

Josh 16:49
Number eight, this is very similar to it could be kind of benefits. But I recommend keeping these separate from benefits. And that is a what’s included section. And this is where graphically I would use icons to represent these. But this is where you can showcase any downloads or checklists, or any other value adds like lifetime access to the course. Or maybe if you have a course forum, like a community forum, either a Facebook group or a private community, if you’re doing coaching sessions or live q&a is have a little section that has what’s included. And that graphically has icons that represent them, it’s a nice way to visualize something that almost looks like a download while it is a download because sometimes it can be hard to visualize just information. So this is a prime area where you can have some fun and graphically visualize what people are actually going to tactilely or are, you know actually going to get from the course, which is pretty cool as added benefits. Now speaking of added benefits, or something that’s additional, before we get to Q and A’s, which is where you’re going to answer some questions that you’re going to get over and over.

#9 – Additional Notes

Josh 17:57
I do recommend that you highlight some number nine additional notes. These will be things that could be in a Frequently Asked Questions section, but are really, really important. Maybe they are. Maybe they’re linked to some of the tools that are in the course, or some really important things that you want to make sure you highlight that, you know, for example, with my business course, I think I often look one of my additional notes, I did make it very clear that ideally, you know how to build a website before you go into the business course that’s something I recommend, or you have a team that knows how to build the websites. In the case of some courses where there’s extra tools, you want to make sure people know you you these are the main tools that we’re going to use in the course and I’ll show you how we transfer this into the course page, the sales page for this course. But additional notes, things that are kind of feature that are really important to know before they dive in, I highly recommend you put those out there.

#10 – FAQ

Josh 18:51
Those ideally would go right on top of number 10, your Frequently Asked Questions section. And that’s just that, your FAQs, you’ll likely know a lot of these but you can always keep track of what students are asking you or even during the sales process and promotion process. If they’re asking you questions. Keep in mind, you might want to put those in there. So an FAQ section you can always add on to it. A lot of my FAQs are also global, like saved items from other courses. I get the same questions all the time. Well, I used to before I had a nice FAQ section on every course. A lot of the questions I get is do I have lifetime access? Will the course ever be edited or upgraded? Do I ever lose access, you know all those type of questions that are kind of standard for every course. So generally, I always start a course page out with a template based off of this template that I’m going over right now. And the FAQs are already in there. So I just need to add some course specific ones on top of that.

#11 – Testimonials

Josh 19:44
And then the final couple here, a couple number 11 testimonials and reviews. This is the lifeblood of your course sales, these student results. So obviously when you launch the course you’ll likely not have these but as soon as you get in Some testimonials, I recommend trying to get video testimonials written reviews are great, too. If you’re using WooCommerce, you can keep your little review section there to get official product reviews, which you can then turn into testimonials on the page. That’s what I do. Either way, make sure you showcase those. And I will say, if students are sending you early feedback in a support forum, or maybe they’re emailing you, and saying like, Hey, I really this course even though I’m halfway through, it’s blown my mind, it’s so valuable. Take that, and then put it on the sales page. And you can get their permission if need be to use their headshot or something. But figure out a way to get testimonials and reviews up there as quickly as possible. And don’t be afraid to really build that out. Because if you’re going to build a court or if you’re a join a course, you’re likely going to hear some success stories and hear what other students think as well.

#12 – Final Call to Action

Josh 20:48
And then finally, number 12. Here, before I actually practically show you how I laid all these out in my newest course page, a final call to action section, I am blown away by how many websites in general have any sort of sales page or service page and there’s no final big call to action, make a nice call to action section, you can have a heading that’s based off the challenge. And the result, you could actually this is a prime time to create a different version. So if you had two versions of a main heading with a challenge, and a result, what a perfect opportunity to have a secondary kind of call to action section with a different heading. And then you can also add more benefits in here. Let’s say you add like nine benefits in your in your course page. And you were like man, I want to get that down to like three or six. Well, here’s where you could have the top six up on the benefits and in the final three right here, and then have a nice Join Now, or big, you know, a nice call to action button that makes people want to move forward and actually join the course. So that’s a biggie.

Josh 21:51
And you may have heard my daughter in the background there who is outside daddy’s door, crying a little bit, but I think I think mama just got her.

Josh 21:57
So with all that said, Now let me practically show you how I took all this information, these 12 and put them into my new course page, which is again my brand new course which at the time of releasing this episode, the launch stale that excuse me, the launch sale is still going on. So if you’re catching this shortly after this episode launches, be sure to check it out, you can just go to the the course the podcast page for this Josh Hall co /111. And there’ll be a link there where you can check out the course and NAB the lunch sale. But either way, let me walk you through how I took all this information and put it into a landing page.

Josh 22:34
So Oh, excuse me sales page, not landing page. So again, just a reminder, these 12 keys, these elements that we just went over in detail are right below my course page artwork, title pricing and a short description. So again, I’m going to try to, you know, audio this since we’re doing this just on audio, we can’t look at this visually. But I’m going to kind of explain how I put all these in detail. So number one was the promo video. Like I said, My promo video for this course is currently a little bit longer. Because not only do I showcase the the primary challenges and benefits of the course. But I also walk through the entire course outline and the overview. So I actually have two versions of this video, I put the longer one on the course landing page, which is about six minutes, I believe. But I do have a stripped down version that’s just for promotion and marketing materials that I’ll do an email and put on social media and some other spots. That’s only about two minutes, it just has the middle overview section cut out. So I’ve got the promo video, right under that. Here are the challenge and the struggles followed by the result number two and three. So the heading is want to build passive income by sharing your knowledge and expertise through your own online course. This is your course. So that’s the challenge. The challenge in the struggle is either wanting to build your online course and not knowing know how, or somebody who is looking for another income stream and courses are a form of passive income stream not totally passive, but semi passive income.

Josh 24:01
So that’s the challenge, articulate it and then the result is right here. So I say this is your course, after completing, you’ll be empowered from start to finish on how to plan, create, build, launch, and sell your online course consistently. So there was the big challenge and a couple of the struggles and then here is the main result, it’s a complete guide, start to finish on how to plan create, build, launch and sell those big five and then number four additional benefit So again, this was kind of tricky because there’s so many different little benefits and challenges and results here.

Josh 24:34
So what I did as my top six were as follows learn from my proven systems and processes of creating a six figure online course business so for those who are really interested in making a legit course online course business wanted to make sure very clear. This is it I’m pulling the curtain between my all my processes. The next one is learn how to build your course through LearnDash and the most important resources for it to make sure people know practically This course is not just a technical LearnDash course. But that is the main tool that we’re going to use, and including all the processes and systems, learn how to integrate WooCommerce, custom sidebars and other invaluable tools. So just letting everybody know. Another big aspect of the course is showing how I use WooCommerce and some other tools like custom sidebars.

Josh 25:20
The fourth bullet here is learn the technical side of recording your course videos and content, making sure people know we are going to cover that. Not in too much detail. It’s not it’s not a video marketing course. But I am going to show at least make sure everyone has all the tools available for them to record and the options. Number five is learn how to plan and execute access Expo course launch. That’s a big one, I don’t want to leave people hanging, I don’t want someone to just build a nice course I want to show them how to launch it. And then lastly, this last benefit is learn how to market the course once it’s live and sell it over and over and over. That’s a big one too, because the problem with courses is that you could have a really successful launch. And then it just drops and then sales barely trickle in. And that’s what I experienced on my first couple of courses until I learned some strategies on how to sell it over and over and over again.

Josh 26:09
And in fact, you can often have sales increase over time if you put the right strategies in place. So those are the additional benefits number four, number five, who’s it for again, this course was tricky, I needed to really articulate who this course is for because technically, anyone and everyone could create an online course. But I wanted to be very clear. This is for three types of folks. And I’m talking to you right now. This is for web entrepreneurs, who are building websites as a part of their business. And maybe they want to start to add online courses as another product or another income stream alongside the other services and products they offer. The next one, like we talked about earlier, are web designers who are just building core sites for clients. But the you want to know LearnDash. And you want to know the process for selling and marketing courses, because like I said, you can take the entire course. Or you can take the framework for this post and make it your own. And you can level up your services for clients. And then for aspiring course creators who actually want to be an Of course creator. This is good for like community leaders or authorities who are ready to put all their years of expertise and knowledge into a course to grow a six figure course business.

Josh 27:20
This course is perfect for any of those three, it will work for others, but those are the three that are I’m typically targeting. So that’s how I articulate and who the course is for the next one, the course overview. Again, this is the biggie. So I’ve got all the modules listed out all the lessons. And then in this case, I say there are 21 lessons in three main modules totaling six and a half hours of video. And then there are 36 minutes of video in the extras lesson. So the the total course runtime for this one is currently seven hours. So you could bust that and busted out on a day if you’re feeling wild. Or you could spread it over two or three days if you’re working alongside doing this course. So again, course overview, that was the biggie. That was number six. Number seven here, the meet your guide section. And here is what I said in this meet your guide section for this course because again, it differs from other courses. So in this one, it says meet your guide. Hey, I’m Josh web design coach, podcast host, web design agency founder and now full time course creator, I started creating online courses one at a time and building my web design course collection in the fall of 2018. And since then, I’ve created a six figure online course business that continues to grow and expand.

Josh 28:35
With my ever growing suite of web design courses. I began began creating online courses as a side hustle while building scaling. And eventually selling my web design agency, I learned how to take the knowledge and expert experience and expertise that I learned while building my web design agency and craft who I need to fix that and crafted into multiple online courses which allowed me to create the six figure passive income based off of or base based off my online course business in one year. A couple things I need to tweak there. I’m glad I’m reviewing this while I just launched the course. And then if it wraps up within this course, I pull back the curtain and show you everything that I’ve learned and continue to learn in creating online courses that sell consistently and perhaps more importantly, have made life changing impacts with the students who go through them. So I wanted to make sure I followed up with the fact that you know, there’s a little bit about me and my expertise and authority in this space. And what I’ve learned. Now I’m going to show you everything I’ve learned and added some heart in there with the fact that the impact you can make with students.

Josh 29:36
So that was always that number seven, number eight right under that what’s included in this particular course, what’s included is a course sales page cheat sheet, which guides everyone through. Actually what we’re doing right now it’s just a little more visual. It’s actually a cheat sheet that you can download and fill out when you join the course. A course creation and launch checklist which has the entire process from planning create, build, sell or market and sell your launch and sell the entire checklist to help guide you through the entire process. A core sales page Divi layout template for those of you who use Divi lifetime access, and then a certificate upon completion. And then I also have a big old section for the student center, which everyone gets access to when you join a course. So that was number eight, which was what’s included additional notes, I have additional notes about the three main tools that I show in this course, one being LearnDash, one being WooCommerce. Because while I do show how I have my store set up with WooCommerce, you don’t actually have to use WooCommerce. You can use LearnDash to integrate with something else, you can also sell directly through LearnDash. So I do show that in the course as well. And then I make sure to no because this is important as an additional No, this is not a Divi specific course I get a lot of questions about that, do I need to know Divi? In this one, I actually don’t even show anything Devi related because it doesn’t really matter what theme you use for this course, because I don’t recommend using theme. Any theme builder in the course pages, I recommend just using standard LearnDash pages. So that’s that one.

Josh 31:09
And now we’re at number 10. So that was number nine additional notes. Number 10. The FAQ. So feel I’m not going to read all my FAQ, but you can check this out. It is do I access some of the some of the items or do I have access to the full course when purchased Do I have lifetime access is this course in your bundle? Which for reference, this one’s not in my web design bundle. Because this is the first course in my new category of courses for web entrepreneur courses. Next up video marketing course, podcasting course, I’ll probably do a course on building an online community eventually. So this is kind of the start of a new set of courses I’m really excited about.

Josh 31:46
And then we follow up with testimonials and reviews. Now again, I just launched this course. So I don’t have any reviews yet, but you best believe as soon as they start coming in, I’m going to put them nice nicely and creatively in the sales page. And then I have a nice big old call to action section that has this final urgent type of heading, it’s got a picture of me pointing down and the whole section kind of zooms up when you get up to it. Here’s the heading. So are you ready to create, launch and sell an online course Join now and get ready to follow my proven path for successfully creating launching and selling a course build passive income by selling an online course over and over again. And then make a life changing impact with your students by sharing your expertise. So those were three benefits that I kind of took from the top ones above and just rephrase them a little bit to have this nice kind of ending call to action section.

Josh 32:35
And there you go. That is exactly practically how I took these 12 keys, and then use them and morph them into my core sales paid. So I hope you guys found this beneficial. Again, for those of you who are considering courses or have courses right now and you want to optimize your sales pages. For those of you who are web designers, go to the show notes, Josh Hall co slash 111. For this one, take these 12 tips in these keys, make them your own, make a little PDF or something that you can share with your with your clients that’ll make you look awesome. And goes without saying if you like this, again, this is just one lesson out of two dozen plus, in my course I would love I would love love love to help you get into the online course game because it’s awesome. I mean, I mean it, it’s it’s incredible to have passive income, you can work your butt off and make something amazing and sell it over and over and over again. It’s just It’s awesome. It changed my life, I’d love to help you do the same. So link to the course will be on the show notes for this page. And of course, you can just go to Josh Hall CO and find it there. I would love to welcome you into my brand new course to see what you think. And again, you’ll get this and so much more. So there you go, guys, hope you enjoyed this one. Have some fun, and I’ll see you on the next one. I’m actually really excited. If you implement any of these keys. I would love to see send me a note you can go you can email me Josh@Josh Hall co let me know if you optimize your sales page with this framework. I’d love to see it I would get a kick out of that. So hit me up if you implement these. And I’ll see you guys on the next episode. Cheers everybody.

Episode presented by:

Ready to Create, Launch and Sell your own Online Course?

• Follow my proven path for successfully creating, launching and selling a course
• Build passive income by selling an online course over and over again
• Make a life-changing impact with your students by sharing your expertise

"This course has already been so helpful! Not only am I slowly working through building my own course, but it’s helping me gain confidence on creating courses for my clients. I just sent out a proposal today to redesign five courses in LearnDash and I’m not even stressed because I know I have Josh and this course in my corner."

April R.

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