​If you wanted to lose 100 pounds, you wouldn’t try to do it in a week right? You’d take it one step at a time. Pun intended 😉

The same principle applies to taking your web design business to 6-figures (100k or more) per year. It can be overwhelming and daunting thinking about that goal, but if you take it one step at a time and do a few little things to shift your output, you’ll find those “little” things compound and before you know it, you can be well on your way to 6-figures per year!

In this podcast episode, I’m going to share with you my top 5 strategies for taking your biz to 6-figs!

These 5 tips are taken from my brand new, FREE masterclass on taking your business to 6-figures and beyond so be sure to check that out for the whole thing!

In this episode:

00:02 – Podcast Prelude
03:11 – Scaling mind shift
04:43 – 1) Task inventory
05:56 – Tasks aren’t equal
07:10 – Do the 80/20
09:31 – Automate immediately
12:17 – 2) Solidify top services
16:32 – Have a good site
18:34 – 3) Refine your systems
24:02 – 4) Focus on A clients
28:19 – 5) Offer a 10x product
33:56 – Recap
34:31 – New Masterclass

This episode sponsored by Josh’s New Scale to 6 – Figs Masterclass

Featured links mentioned:

Episode #138 Full Transcription

Josh 0:00
Hey friends, welcome into the podcast. This is Episode 138. In this one, I’m going to share with you my top five strategies for helping you take your business to six figures and beyond meaning $100,000 or more per year. This is actually taken from a brand new masterclass a free one hour masterclass training that I just launched about how to take your business to six figures. So we’re just going to scratch the surface on these top five strategies. If you would like all of these strategies, in much more detail, going much more in depth and visual as well along with a lot more information about going six figures. Just go to the post for this podcast episode, you can go to the episode at Josh Hall co/138. And there will be a little section in there where you can get access to the full free. One hour masterclass training, I’d love to be able to guide you through this in a lot more detail.

Josh 1:08
But for right now, in this podcast episode, I at least want to scratch the surface with you. And there’s a couple things I wanted to mention before we dive in. First off, when you think about getting to six figures, I’m sure because I remember this very well, that it can be very daunting. And it can be very overwhelming thinking about $100,000. And I really I remember, especially when I had my price points way too low. I remember thinking how am I ever going to get to that point?

Josh 1:36
Well, the reality is, there’s a lot of different ways to get to six figures, this can come into play with your price point with the value you offer, how many services you have, depending on what your scaling looks like. But the reality is there’s a few kind of like core foundational principles that I realized I implemented to get to six figures consistently. And that’s what we’re going to cover here. So we’re not going to get super technical or tactical with the, you know, like price points or anything in this because it’s easy to say well, just up your rates. And yeah, that can help get you there. But there’s a lot of mindset stuff we need to cover. And that’s kind of what these strategies are.

Josh 2:11
Because as I look back, when I hit six figures once, which was in 2016, and 2015, I was getting closer and then 16 is when I actually made the jump over to six figures, these five things are really what I implemented. And the reason I wanted to mention that is because when you think about six figures, if you’re feeling overwhelmed, I liken it a lot to like weight loss. If you want to lose 100 pounds, you don’t just go out and lose 100 pounds immediately, you have to take it one step at a time, no pun intended, you have to take it one little step at a time. And that’s exactly the same mindset I want you to have with scaling your business as well.

Josh 2:50
A lot of these strategies and a lot of the little things you do, you may not think they’re making that big of an impact. But when it all compounds, after a few days go by and a few weeks go by and a few months go by the next thing you know, you will be well on your way to doing this if you implement all this. So that’s the first thing I wanted to mention. The next thing I wanted to mention before we dive into these five strategies, is that a big, big mental shift that you’re going to have to make in order to do this is to go from operator to owner. Meaning when you are a freelance web designer, and you’re your own business owner, it’s likely that you are just like me and everyone else who starts in business, meaning you’re doing everything in your business, you’re doing all the websites, you’re doing all the sales, you’re doing all the fulfillment, you’re doing everything.

Josh 3:34
And that’s okay at first, that’s kind of the way it has to be, I think it’s actually really good to do that for a little while for a season. That way you understand what’s involved with design and development and fulfillment and everything. However, if you really want to scale, you have got to become the owner of your business, you’ve got to work on your business and not just in your business, it doesn’t mean that you’re never going to build websites. Because I did, I did scale to six figures as a solopreneur. Before I started building a small team that was remote.

Josh 4:03
However, the larger the way I did that was price point and value. And because I was able to do a lot of different things, but I still worked on my business, which is what you’re going to find out here. So keep that in mind, a big time mental shift that I want you to be aware of. And I want you to really think about is going from operator to owner and spending more time in your co chair or you know with that head on because we can all get really busy and all we do is end up just doing stuff and working in the business. And if you don’t zoom out and look at your business and focus on these high level strategies, you’re not likely going to get to six figures or if you do you’re going to work 100 hours a week and I definitely don’t want you to do that.

Josh 4:43
So strategy number one let’s dive right in. And again, just as a reminder, this is all pulled from my brand new free masterclass which you can get access to Josh hall.co slash 138. Go there to to doubt to get access to that. We’re just going to scratch the surface on some of these points for these five strategies. Strategy number one is a task inventory. I want you, and this is my challenge for you. And each one of these strategies, I’m going to give you a challenge. And I’m also going to give you a quote, because I love a good quote.

Josh 5:12
Task inventory essentially means taking inventory of what the heck you’re doing. There’s a lot of different practical ways to do this, I tend to not use like time tracking tools or anything like that I, I think that can get too cumbersome. A task inventory essentially means that you look at what you do, day to day, and maybe over a period of about a week or two to look at what you’re actually doing in your business. This is step number one, because it’s crucial. If you don’t look back at the last few days, or the week that you worked, or the last couple weeks, you’re never going to know where your time is allocated. And more importantly, you’re not going to know what are the most important tasks that you need to focus on.

Josh 5:54
Because the reality is, all tasks are not created equal, it doesn’t mean that the low level tasks aren’t valuable. But you if you’re going to be the owner, and gonna bring your business to six figures, you have got to focus on the things that only you can do. So with that in mind, I want you to run what’s known as the 80/20 rule, a lot of you may be familiar with this, if you’re fairly new to business, essentially, that means that 20% of your time, is accounting for 80% of your income.

Josh 6:24
And I come from a background that is not academic. And I’m always I don’t want to call myself an outcast. But I definitely don’t tend to think like the typical corporate world and stuff. So when I heard this rule, initially, I was like, yeah, whatever, whatever. But as I got going in my business, I can tell you that it was 100% true, it was 100% true that 20% of what I was doing was accounting for well over 80% of my income. So run the 2080, the 8020 rule, when you do a task inventory, and buy task inventory.

Josh 6:56
Again, you can do this however you want, you can literally just jot down what you’re doing maybe every hour or so for a few days, over maybe a week or two, you can create a Google doc and just keep track of what you’re doing. If you want to get fancy and use a time tracking app, you’re welcome. I tend to like to keep it simple, but just have an overall kind of overview of what you’re working on. And then once you know what you’re working on, you can run the 80/20 rule. And you can look at Okay, what are the high level tasks that are getting me the most bang for my buck as far as my time. And once you know what those are? focus on those, you have got to focus on the high level tasks that only you can do in your business.

Josh 7:37
Now you might be thinking, Okay, Josh, that sounds cool. But I, this is too vague. What do you what is a high level task? Well, a high level task is something that is going to, quote unquote, move the needle forward in your business meaning, for me, I was tending to focus on a lot of like CSS tweaks, because I am a bit of a perfectionist in some ways, when I was designing sites, I would go way too far into tweaking CSS and doing some stuff that, quite frankly, just wasn’t making a big impact on the project, the client would probably never know, it really wasn’t that big of a deal. I found myself doing low level tests like that is spending way too much time on them.

Josh 8:16
The same thing goes with services as well, which we’ll talk about next. But as far as your actual task, go figure out what you’re doing. One is also tasks that you could potentially delegate or automate. So for example, I use ManageWP for updating plugins for sites and I had a student recently, who was managing a lot of sites now I think he was managing maybe a dozen or so sites. And he told me he was spending about eight hours a month in doing updates. And I said, Well, well, well, eight hours a month for updates. He’s like, Yeah, I just log into each site each time. And then that’s how I do you know, I do a couple hours a week I’ll, I’ll do updates here. And I was like, you got to use ManageWP, he hadn’t gone through my maintenance plan course yet.

Josh 8:58
So he didn’t know about that. But once I got him using ManageWP and showed him how to auto update plugins and have a nice little system for that, he saved about seven hours a month. So now he only takes one hour a month to do that. So that’s a practical example of low level tasks that could be either delegated or automated. And when you run your 80/20, you figure out what level tasks are high level. When you focus on those, that’s the next step is to automate or delegate those low level tasks. And you can do this again, step by step, however you want to do it.

Josh 9:31
Anything that you can automate or anything that you can put in an email sequence or a template, anything like that, I recommend you do immediately. And then if you are interested in scaling your business and hiring at all, this is where delegation can come into play. And for me personally, when I was running our maintenance plan, and doing client reports, I ended up having my wife do some of that because she joined my business at the end of 2015. And she did all that she did admin work and she did our client reporting which didn’t take that long, but it was just something that I didn’t have to do.

Josh 10:04
Same goes for like when we set up websites, I learned this is something I cover my process course, I learned that I was taking a lot of time to set up websites. So I created staging sites that already had WordPress installed already had Divi already had our plugins that were updated, already had some pages set up, already had some styling and some of the stuff that we do on every website already set up. And it saved me about a half an hour to an hour on every build.

There are only a few things you’re doing right now, that will move the needle in your business.

Josh 10:30
So those are just some practical examples of low level tasks that you may not think are damaging your business, but they probably are. So automate those as much as you can delegate those focus on your high level tasks. Typically, in web design, high level tasks are going to be sales, they’re going to be refining your offers your services, your pages, adding more value, even learning going through courses and upping your game so that you can add more value to your clients. That is a high level task that should be factored in as the owner of your business. And that’s all going to come into play after you run that little 8020 rule. So again, however you want to do this, it’s totally up to you just keep track of your days over about a week or two, look at what you’re doing. And then if you want to colorize your tasks or whatever you’d like to do look at high level tasks that are getting stuff done. And this will come into play with services next, and then delegate or automate those low level tasks. And the quote I have for you in this one is that there are only a few things you’re doing right now, that will move the needle in your business.

Josh 11:31
So just remember that not all tasks, while they are equally valuable. They’re not actually going to move the needle in your business, does it mean that you’re above those low tasks, but you likely shouldn’t be doing some stuff in your business. This is exactly what I apply to my business. Now Josh Hall co I realized as a lot of things I was doing, like particularly the podcast here that I could do, but I really shouldn’t do, I need to focus on creating content, doing only things that I can do in the business, which is why I have my wonderful VA Kam, who does all the show outlines and put in publishing. And I have my awesome editor Nathan, who’s editing the podcast. Now, that’s a perfect example of me delegating those tasks, so I can focus on creating more good content for you. So that’s number one tasking invoice.

Josh 12:17
Strategy number two, solidify your top services. So once you run your 80/20, and you know what you’re doing on a day to day basis, and on a week to week basis for a little period. Now the question is, and once you start delegating your tasks, now the question is, okay, how do I solidify those top services, so I’m making the most, and I’m getting the most ROI out of my time and my input in my business. So it’s a little bit of a corporate confusing way to say, you’ve got to look at what services are making you the most and both both revenue and time, and that you enjoy quite honestly and focus on those. And the perfect example of this. And I’ve talked about this a lot on the podcast was when I realized that I was doing a lot of services in my business, but they weren’t all yielding the same result.

Josh 13:09
So for me, because I came from a design, a graphic design and print design background, I was doing print design, a lot of different print design, I was doing design for flyers, logos, t shirts, business cards, brochures, door hangers, all kinds of stuff. And when I started making more with websites, and I started getting more valuable with websites, I realized I was charging three, four or $5,000 on average for sites, but I was still doing business cards that were like 200 bucks. And there was a couple scenarios that were like lightbulb, life changing moments for me. One was when I was creating a business card, and I was going back and forth with this client. And I had this like, I think it was a four or $5,000 project just sitting there waiting for me to get started. But I couldn’t even get started on it because I was going back and forth forever on this freakin $200 business card design. So that was a red flag moment for me.

Josh 14:04
The next one was when I was working on a flyer design for what was a really great company. And I was hoping they would lead to more web stuff, but they just loved my print work. But I found myself working on this flyer that was going to be basically hanging in the bathroom because it was like this cleaning solution. And I’m sitting there trying to work on this bathroom flyer that a janitor is going to look at and again, I’ve got these other huge projects that I can’t work on. Because I’m looking I’m working on these low level services. And I realized, okay, I’ve got to make a change here. And what I ended up doing was dropping and limiting a lot of my low level services. This was after I realized what was making me the most which for me, was web design.

Josh 14:44
So I found out that my top revenue services were web design, hosting and maintenance because I started building recurring income, and then eventually SEO, which SEO ended up trumping my design and graphic design services. Now when you solidify your top services, you know What is the most profitable for you when that you enjoy and that you really want to focus on? The question is, what about all these other services I have, because what’s really common with most web designers is a lot of folks have social media, digital marketing, videography, photography, I had photography, video, print design, graphic design, I had a lot of different services, but I realized, I just can’t be doing these these services anymore.

Josh 15:26
So you can either drop them completely and go cold turkey, but you want to be careful not to burn any bridges with your clients. Or you can just limit them. So what I did was a mix of both, I dropped most of my print design services, but I did hang on to some print design for high end clients, my A clients, if they were really good clients that have been with me for a long time, and I just limited what I was able to do. Like I would say, you know, we can do this big brochure. And if you need business card updates, we can do this. But that, you know, I’m not going to be working on flyers, door hangers and stuff like that anymore. And then eventually, I completely got rid of design services.

Josh 16:05
However, I was still doing logos and branding occasionally to us. That was that was kind of a higher end design service. logo and branding is way different than a business card design. So I ended up over about a about a span of about a year and a half, I started limiting those services. And eventually I dropped them completely to where all I focused on was the big three, web design, maintenance hosting, and SEO. So that’s what I want to offer to you solidify those top services. The last point in doing this, once you know what your profitable services are, you drop our limit your low results services, double down on your offer pages, make sure your sales pages and the pages that you’re sending people to go to to convert to an actual client are freaking awesome.

Josh 16:48
This is something I wish somebody would told me because as operators in our business, we likely don’t take a step back and look at our website and think about Okay, if I’m a client, how do I feel about this? And that’s a gold tip right there. That tip right there is worth the price of submission for this free podcast. Look at your website, pretend you’re not yourself, pretend you’re a client. And just how would you feel? What What does this website make sense does it put you at ease as a build trust and authority, what you should do is look at your sales pages and make sure that you feel 100% confident to send somebody to your web design page. That web design page should have a little video about you or a little bit of information about your services should have some benefits should have some case studies or some testimonials should have a strong call to action and should tell people and convince people that they need you. And why would they not want to work with you.

Josh 17:38
So double down on your offer pages when you when it comes to solidifying your services. And lastly, before we jump into number three, when it comes to dropping and limiting services, just remember this, what got me here won’t get me there. This is so crucial when it comes to this because this is one reason I held on to a lot of print services for a very long time is because business cards often open the doors for me to build websites. And while I I’m totally fine with you having a bunch of ancillary services in the beginning, just remember, you will get to a point where you’re likely going to have to drop what you do, you can’t do the same stuff all the time and expect to get different results. So that was really good opening doors for me. But once I became a bonafide web designer, I realized I’ve got plenty of referrals coming in, I know this service really well, I need to drop my print design. And that’s one big thing that helped me get to six figures.

Josh 18:34
All right, strategy number three, is to refine your systems and processes. This I cannot tell you how important this is. This is usually like the last thing somebody will focus on. Because as operators, we just want to work on projects and get it done. But if you’re taking forever to build websites, and your entire bill and development process is a scattered mess, that is a massive problem. And it’s going to be extremely costly.

Josh 19:00
So first step in this is to do just that, refine your build and development process. This side note, this is why I created my web design process course, which is literally the SOP the standard operating procedure I use in my business. It’s five phases. And it’s a 50 step process for building and developing and launching sites fast. So check that out for sure, you can actually just go to Josh Hall co slash process that will zip you over to that course, if you feel like your process is just a complete scattered mess. Check that out. I would love to help you with that. But either way, refine your process, look at what you’re doing. And just like I mentioned with the staging sites, I did those images of up I just created a few like blank template style sites. That way when I launched the site, I just clone that over to the new site. And I just saved myself 45 minutes and went took five minutes to get it gone.

Josh 19:52
So whatever you need to do to refine your build and process for developing that’s always going to change over time. It’s never going to be A perfect system. But you’ve got to continually try to build sites faster because you, you literally cannot scale if you’re taken forever to build sites and get them out the door. So that’s the biggie. Another thing to consider is to work on your processes or processes internally. For example, for a while, before I got serious about looking at my business, I was doing proposals, contracts and invoices manually, basically. So I would send out a PDF proposal, wait for somebody to say they want to move forward, then I would send out a PDF contract and I didn’t even esign initially, and then once they signed it and mailed it back, then I would send a PDF invoice and then they would have to send me a check or and before I, you know, started taking payments online.

Josh 20:52
So what I did is I started using a platform called 17 hats. And I talked about this in my business course, for those of you who have been that been through that. And I created what’s called a workflow and the beauty about 17 hats. And I know a lot of other platforms and software do this. So it’s pretty cool. But the beauty about that was I created a workflow for proposals to contracts to invoices, and it was seamless. So I’d have a proposal template, I would customize that per project. Once somebody signed off on that and accepted it, they would get kicked over to our basic contract or web development contract. And then once they sign that they would get kicked over to the invoice. And then they could pay. And even after that, once they paid, then I would set them up it would there was a sequence where they would get the onboarding, welcome, email. And then I had a whole nother set of systems that were like, automated from there.

Josh 21:43
So I know that sounds like a lot of work. And it was it was a lot of work to set up. But I will tell you the first few projects that came through like that, once I invested the time to get that all set up, it was amazing. And I started saving so much time, which meant being that I had more time, I was able to focus on my projects and doing more valuable high level tasks. So automate as much as you can internally in your business, particularly if proposals and contracts and invoicing are taking a lot of time.

Josh 22:16
Last point I’ll make on this one as well, is to automate your onboarding and offboarding sequences. So like I said, after somebody paid an invoice, I had it set up to where they would get an email, they would go to my getting started page, my getting started page would let clients know what to expect in this first phase of the project. I’d set them up on Basecamp. And then from there, I had a little email sequence that was a template that I put in there. And I would just change the details according to the project. And then they were able to get going on a project. Once the project was done, I had a nice little sequence for onboarding as well, I have templates Saved By the way, if you’re like, man, I’d love to see this stuff.

Josh 22:51
This is literally what is in my business course, my business courses, the entire curtain of my business pulled back and I give you everything I did. So if you want all of this, definitely the full masterclass here will help you we go into a little bit more detail. And then my business course will be what you literally, you can just take everything that I did in my business for years as well. And you can customize anything you’d like. But the idea is the main idea here, refine your systems and processes, your build development process, your workflows for proposals, contracts, and then make sure you automate those onboarding and offboarding sequences, which can take a lot of time, like when you send a client off of their website, they’re probably asking you questions, and you’re likely repeating the same thing over and over and over to clients. Just make a little video about that, or make a moving forward page or make a template that you can just plop in an email and send it over.

Josh 23:42
Automate as much as you can guys to save yourself some time. And my quote for you on this one is that your business is only as strong as your processes and systems that you have in place. And that is the 100% truth, my friends, you cannot grow a successful six figure business if your processes are a mess. It’s just it’s gonna be a nightmare. So that’s the biggie.

Josh 24:02
All right, number four, we’ll breeze through this one pretty quickly. These last two. Strategy number four is to focus on your A clients. I see so many web designers focus constantly on getting new clients, I need a new client, I need a new client, a new client new client, well, what if you instead have tried to get new clients every freaking day? It seems like what have you just focused on the clients who already have and do a really, really good job for them. It doesn’t mean that you’re not going to market and get new clients. But I’m going to tell you this. One of the most underrated principles and growing your business is focusing on your best clients. And if you look back at it, I know when I did when I realized like wow, maybe I should stop trying to hustle and get new clients when I’ve got like 20 some clients who are amazing clients and they are going to buy from me again if I offer them something.

Josh 24:52
Because your best clients are a clients they already know like and trust you and it’s the old business rule. It’s 10 times less expensive to get clients who already have used you to buy from you then getting new ones. That is 100%. True. So first things first, when it comes to focusing on your a client’s do make sure that you are categorizing your clients, you need to categorize your clients to A’s, B’s and C’s typically, meaning your a clients are like, they’re just the best. They have good budgets, they are great to work with, you never want them to leave you focus on them, your B clients are maybe good clients, but maybe they don’t have a great budget or maybe vice versa. Maybe they have a good budget, but and it might be a little bit of a pain in the ass. But they’re worth keeping around your see clients. If they leave you, you’re not losing any sleep over that one.

Josh 25:38
So categorize your clients and then personally reach out to your a clients. Whether you do this in a personal reach out like a video or an email, or however you choose to talk with your clients reach out to them. And if you do have new services, what a perfect chance to make that an upsell. Now, you have to be careful, you don’t want to just take advantage of your best relationships and best clients. But what I would recommend you do is if you are going to offer like SEO, for example, let’s say you go through my SEO course. And you’ve learned how to do SEO really well on site and we got some SEO strategies, I teach you how to create some SEO plans. Now you’re ready to offer this to the clients?

Josh 26:17
Well, instead of just trying to find new clients, go back to your a clients, your best clients, but don’t just say hey, buy my new service, offer to do a free consultation, or an audit or a strategy, call with them. Tell them you know I’m implementing a new SEO strategy. I’d love to give you a free strategy session on your website, we can look at what we’ve done in the past and what I think could really be beneficial. Give them a free strategy call or a consultation. And then boom, there’s your chance to offer your new service. And being that they’re an A client, they will likely go with you over and over and over and over again. So focus on your best clients. Guys, this is such such an underrated point.

Josh 26:56
This is something I wish somebody would have told me because when I started doing this, I didn’t have to barely sell anything. A lot of my projects with my really good clients were redesigns on sites that I either did years ago, or they would have other businesses or other people they knew. And I was able to utilize them for not only their projects, but for referrals. And in any regardless of focus on a client’s last point on this is just to stay top of mind, you can do this with monthly reports through hosting and maintenance.

Josh 27:25
I would also recommend maybe doing like a quarterly reach out whether you do this through a CRM like MailChimp or ConvertKit. And you do it to your whole list. Or if you just like maybe you have 15 A clients, that is a totally reasonable amount to just personally reach out once every few months, just say hey, I just wanted to check in wanted to see how’s how things are going, how’s how’s business going. And that will open the door for you to for more services and ongoing work. So focus on those A clients. And my quote for on this one is that if you focus on your current clients, or to focus on your current clients more than finding new ones, and again, I’m not saying don’t find new clients. But the reality is, a lot of people tend to just find new clients and they don’t do a great job. And then they kind of turn and burn them. Whereas one step at a time, if you get a really good client do an awesome job, they’ll likely be with you for a long time. And that’ll start the referral trains my friend.

Josh 28:19
All right, last point. Strategy number five is to offer a biggie. This is a very different type of strategy. But I’m telling you it works right now offer a 10x product. And I’m going to hit you with the quote first, before I give you some tips on this 10% of your clients are willing to pay you 10 times as much. Let me say that, again, the 10x product rule is that 10% of your clients are willing to pay you 10 times as much, again, a lot like the 8020 rule, I found this to be completely true. Now, you might say, Well, that sounds awesome. I’m charging like 1500 bucks for a website, I’d love to charge you know, 10 or 15,000. But how do I do that?

Josh 29:01
Well, yes, you can raise your rates, but are you going to be able to 10x your rates right now, not as the services right now you got to add more value. But the really cool thing is, is when you learn more about web design and your services, you absolutely can’t get to the point where you could 234 X that service. And then you can add in other services to help create a 10x product. One of the most simplistic and standard way to go, standard way to do this is to package up services. So like I said earlier, you don’t want to have too many services to where it’s confusing, but if you have a package that you can offer somebody who would be interested in everything, package that up, make it a big old $10,000 like annual package or something.

Josh 29:48
For example, I started doing this when I got really good with design and I was at a professional designer level really familiar with web design got better at hosting and maintenance and we were doing content and an SEO When I added SEO, I offered the ability to get it all. So clients could just do a website redesign, or they could just add some SEO services to the site that we had designed. They could add maintenance and hosting or some content and copy work, or they could get it all. And once I found out if they were interested in that, I would often do a proposal that would include everything. This, my friends, is how I started getting seven 910 12. And then eventually, my top website design was a $15,000 package. That’s how I got those, I 10x. My pricing basically, because I packaged up my services, and then once you find out what you’re really good at, just charge more for that, and add that in there.

Josh 30:43
So let’s say you’re really let’s Okay, I’ve been talking about SEO. But let’s say I’m just not you’re not interested, not interested in SEO, but maybe you’re really good at copy, you’ve got a background, where copy is your thing, you know what converts, you’ve done some marketing stuff, that’s your thing, offer copywriting as a premium package up service, either with web design or on its own, and double down on that. And don’t be afraid to charge for your worth and your value. And the last tip I’ll kind of make on this. One thing I meant to say as well is when it comes to selling this, this is where offering like a strategy or consult can be really beneficial. And don’t be afraid to charge for strategy and consulting, that’s often usually worth more than just building a website is the strategy behind the website. So those can be services as well.

Josh 31:33
So maybe your services will be web design, the strategy that’s going to come into play with Legion email sequencing, and maybe you do email marketing and content and SEO. And it’s a big old 10 $15,000 project. And then whether that’s one time or whether they commit to like an 18 month plan or a 12 month plan, boom, there you go, you just landed a 10x product. And the last tip I’ll say on this is to offer something that makes you nervous. This is something my business coach told me, and I loved it because it challenged me and I want to relay that challenge to you, it should make you nervous.

Josh 32:09
If you’re used to charging two grand, if you see a product on your site, that’s 10k you’re gonna be like, whoo, that’s I’m a little nervous. And that’s good. That’s a good nervous, because not all of your clients are going to be interested in that. But for those who are, how awesome is it that they’re going to be interested in paying you that. Because I’m telling you right now, whether you want to hear this or not, there is a lot of money that you left on the table, because you just haven’t offered a higher package to your best clients, your 10% of clients who are willing to pay this.

Josh 32:39
And I actually apply this in my business now. Because when I had all of my courses, I realize a lot of my students were asking about getting more courses. And I had quite a few at that, who asked if they could just get them all like in a bundle. And I was like, Oh, I didn’t really think about that genius, a bundle that has all my courses together. So what did I create, I created my web design course bundle. That product is a is my 10x product, it’s available now you can go to you can just check out my bundle web design course bundle, and that has nine courses that are all wrapped up in there together with a huge discount, because normally that’s about a $2,000 investment. It’s downright currently it’s 1299 that is my 10x product because most of my courses are around the I think on average, my courses are about 250.

Josh 33:27
So that is well over or I guess it’s not quite a 10x product, but it’s it’s still you know, that’s a big product. And guys, I’ll tell I’ll be honest with you that accounts for over 50% of my income right now, with either people going straight for the bundle, or students upgrading to the bundle. So that is my 10x product, I want to encourage you to do the same ideally just package up your services offer something big that can be spread out over several months or maybe over a year and that’s your next product.

Josh 33:56
So so there you go guys, those are my top five tips. Let’s recap really quick. Strategy number one run a task inventory, find out what you’re doing and focus on those high level tasks strategy to solidify those top services you may need to drop or limit the the low task ones. Number three refine your systems and processes. automate delegate as much as you can strategy for is to focus on your best clients, your a clients, they are willing to pay you more and more if you offer it. And then finally speaking of offering strategy number five offer a 10x product some sort of package that is going to be for your high tier clients.

Josh 34:31
And just a reminder, this is all pulled from my brand new free One Hour Video Training masterclass. So just go to Josh Hall co slash 138 you’ll see a little section in there where you can get access to the full masterclass we go over all this in a lot more detail along with a lot of other points and a lot of other really cool things that will help you get to six figures. It’s visual, I can’t wait to help you do this with your business to take things to six figures we also in that masterclass break down $100,000 and I’ll show you how practically you can do that every month like what your target goal should be. So hopefully this helps guys hope you enjoyed I’ll see you in that free masterclass Josh Hall co slash 138 go ahead and get access to that it is free. I would love to spend an hour with you and share with all this and a lot more detail. Hope you enjoyed this episode. See you on the next one.


Are you ready to take your Web Design Biz to 6-Figs??

Watch my FREE 1-Hour Video Training Masterclass!

"Scale Your Web Design Business to 6-Figures" 

Subscribe wherever you get your podcasts: