​Want to know a secret that will help you sell easier, build trust faster with potential clients and help separate you from your competition? Well, it’s no secret now…it’s personalization.

I’ve seen the power of personalizing my website first hand, both as a soloprenuer and when I scaled with a small team and I can tell you, it’s one of the most important things you can do as a web designer.

And the good news is, nowadays, clients would rather work with their trusted web person or small team over a big agency where they feel like a number on a spreadsheet. So now is an amazing time to personalize to help grow your business.

In this episode, I’ll help you do just that. I’ll share my top 10, proven ways to help you personalize your brand, business and website that you can implement right now to help sales!

Oh and be sure to stick around to the very end because I have a challenge for you that I want you to implement and test NOW!

In this episode:

00:02 – Introduction
03:04 – Why would you get personal
04:12 – The paradigm is shifting
05:26 – Separate from the pack
10:27 – 1) Real pictures of you
15:16 – 2) Adding a “Founder’s Note”
16:47 – 3) Add an “About” page
18:58 – 4) Tell who “We” is
20:37 – 5) Show “We” in a team page
23:00 – 6) Post a Homepage video
25:46 – 7) Add a “Here’s Who” after “contact me”
27:35 – 8) Add an email signature pic
28:45 – 9) Talk like you
31:12 – 10) Personal video proposals
32:44 – The challenge

Featured links mentioned:

Episode #150 Full Transcription

Josh 0:00
Hey, friends, welcome into the show. This is episode 150. Hard to believe we’re already at the 150 mark. I’m really excited about this episode, because it’s just me chatting with you in this one. And that well, that’s not why I’m excited. That sounds like a total douche thing to say that’s not what I meant. What I mean to say is I’m excited about the topic. What we’re going to talk about this in this episode is something I’m personally very, very passionate about, mainly because I’ve seen the power of this idea, and that is personalization.

Josh 0:44
We’re going to talk in this one about how to personalize your brand and your business, and the power that that will have for your business. I’ve seen this play out in my journey as a solopreneur. And even as I scale the team, and I’ll talk about some ways you can personalize your business, if it’s not just you, and your business. And I’ve also seen this play out for so many of my web design students who are killing it, and personalization and humanizing a brand and a business coming across more personal, really is there’s so much power in it. And that’s what we’re gonna unpack and cover in this episode.

Josh 1:17
So what we’re going to do is I’m going to give you some reasons why you want to get personal, probably pretty self explanatory, but I do want to cover those, especially from what I’ve gleaned in my experience. And then I’m going to give you my top 10 tips for how to practically get more personal with your brand in your business, I think this is going to really give you some confidence to do so. And then what I’m going to do at the very end, make sure you stick around for the whole episode, because at the end, I’ve got a challenge for you. I’m going to give you a challenge. And I want you to implement this because I guarantee you’ll see results immediately. And I want to hear about the results that you get from this challenge.

Josh 1:53
So that’s a little breakdown of this episode none before we dive in. Since we are at the 150 mark, I feel this might be a good time to ask a favor of you, as a listener, particularly those of you on Apple, if you would consider leaving a review. If you enjoy the podcast, it would mean the world to me, I read all the reviews, it really makes it so worthwhile hearing your thoughts on the show in the podcast, it would also really help with the growth of the show. And for people who are thinking about testing an episode out but maybe are not sure guess what they didn’t really do, they go to the reviews. So when you leave a review, just remember, it’s not for me, it’s for everyone who could potentially listen to the show. And you’re making a real big impact by just leaving a review.

Josh 2:35
So if you’d be willing to do that on Apple, or wherever you listen to the podcast, I personally don’t even know what the review system looks like on Stitcher or Spotify or some others. But wherever you can leave a podcast review where you listen, it really would mean the world to me, I do check all those. I do have a system actually that I that I use. It’s called My podcast reviews.com. And I do get to see all the reviews and all the different platforms. So if you would do that for me after this episode, or right now, if you want to take a pause and do it now it’d be so appreciative for me.

Josh 3:04
So thank you now, let me give you some thoughts in some value on how to get personal with your web design business. So let’s talk real quickly about why why would you want to get personal? Well, I’ll tell you right now, times are changing. And in my mind, times are changing in the best way, particularly for freelancers, entrepreneurs, web designers, and small teams.

Josh 3:29
Back in the day, and I’m talking not even that far back in the day, but let’s just even go 10 years ago, like back when I got started, which was in 2010, and web design, agencies had all the power, it was all about design and marketing agencies. In fact, if you don’t know this, I’ve talked about this before on the podcast. But my whole goal when I got into web design was to learn web design, and then be a designer for an agency. That was my whole goal. I had no aspirations of starting my own business. I just kind of fumbled into it. And then started doing freelance and then made enough to think like, Wow, maybe I can do this on my own. But before that my whole goal was to work for an agency. I had some friends that were in agencies, and I just thought it was a really cool world.

Josh 4:12
Even 10 years ago, less than a decade ago or around a decade ago, it was all about agency life. But now the paradigm has shifted. There’s a lot of reasons for this. Personally, I think that economically things are very different to where even particularly in the past couple years Wow. People want to work with people they know like and trust the especially when it comes to social media, digital marketing, web design, graphic design, all the things that we’re doing. Most businesses are leery of agencies and they want to work with someone they know like and trust.

Josh 4:47
So the like I said the paradigm has kind of shifted to where now freelancers have the power, freelancers and small teams have the power over agencies and I can say that confidently because I experience that in my experience, I had so many clients that were burned by agencies and felt like a number on a spreadsheet that they, when they found out it was just me or just me and a couple people, they felt so much more at ease because they knew it was going to be a much more personal experience. And that’s where that word is going to come into play a lot here in this episode personal.

Josh 5:20
So the really cool thing to start off with on why you want to get personal with your business is because it is going to separate you from agencies and freelancers, small teams, we have the power now agencies don’t it’s it’s harder and harder for agencies, because unless they’re working with a really big business that might require an agency, and I’m not saying there’s anything bad with agencies, for those of you who want to build a legit agency, I don’t want to disparage you from that at all. But I’m just simply saying when it comes to most small business clients, they are much more apt to be open to working with freelancers, solopreneurs and small teams rather than big agencies and digital marketing firms. Because they feel like a number I would I would be a little leery about that.

Josh 5:59
And I’ll tell you right now, the unfortunate truth is, the churn rate and the amount of in and out of people in agency life is nuts. It’s wild. Like if you can get a designer to last more than three to six months in an agency, that’s pretty good, which is horrifying for clients. So we got the power. Now, my friends, it’s awesome. So that’s reason number one, why you want to get personal.

Josh 6:05
Another big one is that when you get personal, and we’ll talk about how to practically get personal next, it helps build trust and authority. So there’s a lot of reasons for this. But this, I guess the the simplest way to kind of articulate this is that when you are a brand that hides behind, no personal images, and it’s just graphics of kind of cookie cutter, Well, God forbid stock photos, but just cookie cutter images and things like that. It’s really just that it’s hiding in anytime you hide behind a brand, particularly in our service of web design, where it really should be it is a personal service. So you might as well make it personal on the front end, you have to work extra hard to build that trust and authority.

Josh 6:25
And I do see this happen a lot of times with agencies, I see a lot of agency ads and stuff. And then it just looks like a big company or big agency. And then really where they’re going to build trust and authority is on a sales call or a discovery call. In my mind, why don’t you just build that trust and authority right away and get rid of that first layer that people have to get past. And that kind of leads me to my next point is that it will help you sell.

Josh 7:28
The more personal you get up front, the less you hide behind, you know, cheesy corporate social media graphics and posts and marketing techniques, the more you’re just real, and the more you are, who you are. And the more you put your face out there. And the more you put how you would talk out there that will help you sell, it will help you sell immediately. Why because if they’re going to work with you, they’re going to get to know that side of you anyway, you might as well put it out there right from the get go. And this is something I learned in applied as a solopreneur as a web designer, and then 100%. Now with what I do at Josh Hall, co now talk about personalization, I need my business after my name with this because it’s just me but in your case, you’re likely not going to have a business name after your name, it could be I do have a lot of web design Freelancer students who have a personal branded site. But you can still some people still kind of hide behind that. And they make it ambiguous and an almost makes it adds more confusion for a potential client, be who you are right up front, it will help you sell.

Josh 8:26
And then finally, my last little point here on why you want to get personal before we dive into these top 10 Tactics is it’s going to separate you from your competition immediately. Most web designers are afraid to put their face on their website, they’re afraid to put real videos on their website from them. They’re afraid to put themselves out there. And if that’s you, I’m not saying that to be harsh towards you or anything I say that as a challenge. Because if that is you, it’s time to really think about this. And you kind of have, you kind of have a choice. You have to choose your hard. And what I mean by that is, it’s hard sometimes to get out of your comfort zone, get on camera or get pictures of yourself or put yourself out there. But you know what else is hard? Not making much money or not selling.

Josh 9:12
So if you’re not going to be more personal with your brand, you’re gonna have a harder time selling, particularly if it’s just you. So you got to choose your hard. Would you rather get out of your comfort zone and do something that makes you a little nervous, but is going to yield a huge return for you, like Getting Personal With your website and helping sales? Or do you want to just hide behind no face brand and then hope that things work out and then have a harder time selling and making connections? I’m guessing and I’m hoping it’s the former so that’s my that’s kind of leads into the challenge that we’ll go into later. But that is definitely the big thing here. It will separate you immediately because most web designers are not doing that.

Josh 9:51
Most digital agencies are not doing that. The more personal you get, no matter if it’s you as a solopreneur or if it’s a small team or even an agency Agency size. The more personal you get, the better you’ll sell, the quicker connections you’ll make, the faster that clients will know like and trust you. And again, you will have so much over your competition because it’s real, it’s you and people get to know you. And they’ll feel much more comfortable working with you now, what you’ve been waiting for, in my top 10 tips, some of these we’ll dive into in a little more detail, some of these will go pretty quick, because they are, you know, pretty quick thoughts.

1) Get REAL pictures of yourself

Josh 10:27
Number one, shocker, get real pictures of you. In my mind, there’s nothing worse than when you go to a web designers website, whether it is per well, particularly if it’s a freelancer and a solopreneur. But even if it’s a small team, and you just have no idea who is behind this brand, who is behind the business, how big it is, like, how many and maybe you have a website like this, and this is my challenge to you is that you implement some of this stuff. If you go to a website, and it’s I’m not going to say any certain names or anything, but let’s just pretend it’s like, let’s just call a fake name, real website designs, or we will call that real website designs, and you go there and the UC services, you see stats, and you see some testimonials. But I don’t see anything about an owner, I don’t see anything about a team, I don’t see anything about the size of the team, I don’t say anything about where they are what you know who who’s behind this brand, I don’t see anything.

Josh 11:27
That is the problem with websites that don’t have real pictures of you, particularly if you are a freelancer, real pictures of you will do everything we just talked about. It will help build trust and authority, it’ll help you sell, and it will separate you from your competition because they know who is behind this company. And the big thing to remember too, is put yourself in the shoes of your clients or potential clients. If they go to your website, they’re likely going to want to know, are they well suited to work with me? And how big is their team? Like? Is this just one person working in their parents basement? Or is it a massive team that has payroll and overhead? Those are really big things. And the cool news is, I want to address this right now. If it is just you working in your mom or dad’s basement, or wherever, that’s okay, too. I did that. That’s how I got started.

Josh 12:14
What I did not say was that I’m working in my parents basement. What I said was, I’m Josh, I’m the owner, co creative director and I am your web designer. That was it, they didn’t need to know anything else. So that’s a big point to remember and to consider is that if you feel like you’re a little bit, if you feel like you’re an imposter, because maybe you’re not working in a nice home office or you’re not in a remote like shared workplace or anything like that. Don’t worry about that clients don’t give a crap, all they want to know is if you’re going to be a great person to work with. And if you’re going to do what they need to get done. And even over costs, those are the two most important factors people want to know like and trust, who they work with. So the really the genesis of that is to start with real pictures of you.

Josh 13:01
Now, when it comes to pictures of you, I didn’t mean to take us on too many tangents there. But it all relates to this idea of real pictures of you and explaining who is buying this brand. Now real pictures of you can be studio pictures, I would I recommend that if you can, it’s worth the investment to get some good quality headshots of yourself. And in fact, when I started doing this, I just remembered, I put my button up shirt on. And I took a picture of myself in my dad’s kitchen when I was living with him when I started my business. And we had a white wall. So I felt like that would be okay, the lighting wasn’t great. It definitely looked not professional, to say the least. But I wanted to save money and take my own picture.

Josh 13:43
It worked out, okay. But when I got actual shots of myself that went to a whole nother level, suddenly, I felt more comfortable to put my picture on my website. And then I was able to use professional pictures across all sorts of marketing. So I highly recommend ideally, investing in some real photography of you, you could do it in a studio with just a plain white background or something. The cool thing about that is you can utilize that picture in all sorts of backgrounds and all places your website.

Josh 14:10
But the other thing I would consider doing as well is taking a picture of yourself in your work area. A lot of my students are doing this and it’s awesome. It actually is a really cool way to see you know, ideally, you’d have some sort of office or space or if you are working in a basement and you want to, you know go upstairs and make the kitchen table look real nice or something that’s fine too. But, well, kitchen tables gonna be not ideal, but you got to ask yourself, Does this customer do they want to have the success of their business on my kitchen table? Maybe not, but I trust her judgment there.

Josh 14:42
But either way, you can definitely get a picture of yourself in your workplace. It’s actually a really great way to go. Whether you get a professional photographer to come do that. Or if you do have photography experience and you feel like you can take some pictures yourself that will do justice. That’s fine too. Either way, I don’t care how you do it. I don’t care. You start with pictures of yourself and your iPhone, and you go up from there, take real pictures of yourself, get real pictures and put them on your website, everything that we’re going to talk about next will help you figure out where to put those pictures. But I guarantee that tip right there will make a huge impact for you.

2) Add a “Founder’s Note” to the Homepage

Josh 15:16
Now, number two, we’ll get to talking about some more things here in regards to pictures of you. But the other thing that I found to be really beneficial for a lot of my students, and something that I did was to have a founders note on the homepage. So what this is, because a lot of people don’t want to take up a bunch of real estate on their homepage with information that should be on an About Me page. And that’s fine, I totally get that. But what you can do. And what a lot of people tend to do that I see is that they’ll just have the homepage be like services, there’s nothing about the owner, or the creative director or the person behind the brand, they just have an about page that they hope people will get to.

Josh 15:55
My recommendation is to create a founders note, on the homepage, that could be a little paragraph or a couple sentences about your mission or about your goal or just a little note from you. And if you’re thinking about like, what would I say in that? If somebody asked you if they met you at a networking group or just met you out somewhere? And they were like, what do you do? Like if they said, I have a website, but I’m, I need some help? How would you help me, whatever you would say right there, that can be your founders note, if it’s something as simple as I’m really passionate about helping small businesses, where their websites and we do that with really, really nice sites that you can be proud of, and they’re gonna convert, and they’re gonna get more traffic. And that’s how we help our clients with with better websites and grow their business. There you go, boom, there’s your founders note. So you can, you can go to the transcription for this episode at Josh hall.co/ 150. And you can take that and put that in there if you’d like you have my bidding to do that. So add a founders note.

3) Add an “About” page

Josh 16:47
And here’s the trick, this leads us to point number three, that will then link to an about page. So your about page is where you can really dive into more to detail about you about your mission about your past, if you have a cool story, or if you have everyone has a cool story. So particularly with web designers, we all generally get into web design, in a roundabout way. One of my newer students, Justin, shout out, Justin, he was a magic show guy. And he still does that on the side. And that’s how he ended up in getting into web design. So what a cool, like what a cool little story to say, like I come from the world of magic. And then I got into digital marketing. And now I do web design, like definitely be yourself. Talk about your story. Don’t be ashamed of your story, particularly if you don’t come from web design or academic field. Because I sure didn’t, I told people that I was in a band, and they were like, Oh, really no way. And and and actually ended up being a great sales tool for me, because it added some that’s a kind of added more dimension to who I was, rather than just Josh, the web designer, it was like, Oh, I do have a very different path from a lot of other people, which actually translates to web design.

Josh 17:53
So you’re about pages where you can expand more about you. Now about about pages can be a lot of work eventually, depending on how much information you put in there. This is where you can also explain your expertise and skill set on certain tools and topics. So what I would say is just keep it simple at first, you can always add to it. That’s the motto that I felt with my current about page, I add to that thing, at least a couple times a year right now. So don’t worry about creating the perfect about page, just create something that’s a little more in depth about you as a person, and why somebody might want to work with you and your mission and your values and things like that, whether you want to put your actual skill sets or expertise.

Josh 18:34
That’s up to you. I generally save that for the services pages. But you can do that. And again, link that from the founders note. So that’s a big tip founders note on the homepage, and you can call yourself whatever you want to call yourself. Are you the co creative director, I called myself head honcho for years when I was scaling the business and people love that. So whatever you want to call yourself, that you have a little founder’s note and an apple link to the about page.

4) Tell who “We” is

Josh 18:58
Now number four, when it comes to a business that is a small team, or a small agency, and it’s not just you. The question is, how do I personalize this without it being too confusing? Or how can I put a face to the brand? Well, the good news is you can absolutely still do that, particularly when you are the head honcho the CEO. What I did is I had a graphic on my homepage that shows the layout of the team basically like I had a little picture of myself and I say I’m I’m your point of contact. Here are the others and it goes goes down to designer, tech guy etc. Or a VA depending on what your your setup would look like. I’m just kind of explaining our the current our current agency and what it looks like.

Josh 19:46
But you’ve got to explain who we is. So number four here. Don’t be afraid and don’t hide behind the number of people you work with. Especially if it’s a small team because a lot of clients, clients either Wanna have one person they work with, or if they have a bigger business with a lot more needs, they may feel more comfortable with a team. And I had had clients that expressed to me that they were a little worried that I was going to get overwhelmed as a one person show, which I understood. And then when I started scaling, I said, Well, I have a small team that supports me and all these different areas. So I’ll be your point of contact to start, they’ll come in with helping with the fulfillment of the project. And then I’ll come at the end of the project here. And we’ll we’ll figure everything out together. And we’ll do the offboarding and everything. So either way, explain who we is, ideally, if you have some sort of graphic that could explain that, or just some images of you guys, that would be great.

5) Add a “Team” page

Josh 20:37
That kind of leads us to point number five, which is shocker, add a team page. I know sometimes team pages can seem like a lot of work, but they’re so worth it. Our team page, particularly when I started scaling was the third most viewed page on the website. And I think our analytics still show that our top page was the homepage. Second page was portfolio. And the third was the team page, because people want to know, who are they going to work with. It’s so important. Like, it still boggles me that there are digital agencies and web designers out there who have no about page and no team page, if they are scaling, or they have any small team that is insane to me, create a team page, it could be really simple little bios, it could you could keep it really simple, you can always expand on it. But do that it really is so so important.

Josh 21:27
And one thing I would say too, is if it’s just you, and you’re a solopreneur, and you’re afraid of clients thinking that you’re gonna get overwhelmed, and they might be leery about working with a one guy or one gal show, let them know that you have an incredible network of web designers in place. Now, that doesn’t have to be a complete lie depending on who is in your network. For those of you in my web design Club, which is open to any of you listening right now, this is not some like web design club that I’m like, you know, this is these, this is mine, no one’s welcome. No, everybody’s welcome them a web design club. A lot of my members, they are saying this, even though it’s just them as a solopreneur, they are automatically connected with amazing web designers all over the world, whenever they need something that they don’t do, or they don’t know about, boom, there’s an instant, incredible referral network.

Josh 22:15
So you can say that whether in my web design club, or whether you’re in other groups, or forums or web designer meetups or anything, you can say you are surrounded by a great network of web designers. And even if you’re not at this point, you can do that for free. And there’s a lot of Facebook groups for that. I have a Divi web designers Facebook group that’s free that you can join. So that’s your You’re not lying by saying I’m surrounded with a great remote, you know, network of designers that help out or can help out when need be. And then again, if you’re in my web design club, you can check that out at Josh hall.co/web, design club, one word, and then you’re invited into the best. I’m talking the best network of web designers, I would love to have you in that as well. So that’s what you can do if it’s just you.

6) Post a Homepage video

Josh 23:00
Now, let’s move on to some more tactical things that I think you’re really going to enjoy that I recommend that you put on your homepage. In particular, before we get to this challenge here. Speaking of your homepage, I really, really, really want to encourage you to add a video. And this does not have to be anything super fancy. You don’t need to go to a studio and get, you know, some fancy video done. Even if it’s just you in your home office, even if it’s a one minute video that just says a little bit about who you are, what you do with the business and why you want to help and who you help. That is going to be key.

Josh 23:35
That’s no shocker. Be saying that I want to encourage you to personalise your brand by adding a video. But the trick is what would be included in this video, you don’t want to like is it a marketing tool? Is it a sales tool? Is it for a certain service? Is it about you? It can be all those things? Well, what I would do, going back to the little challenge I set a little bit ago where if somebody asks you what, what would you how are you going to help my business? It’s almost like the founders No, let’s go with that. Let’s say the homepage video is almost your founders. No, it just explains a little bit about you and the mission of why you do what you do, who you work with, and what you can do to help. And it could be as simple as that. It could be a minute, two minutes, keep it fairly short, because people are going to scroll pretty quickly. But do a video and I know a lot of you are terrified of doing videos I understand.

Josh 24:22
I used to be horrified at getting on the other side of the camera, talked about that a lot about how terrible I was I looked like a deer in a headlight kind of look when the camera and light turn on me. But as I’ve done it more and more, I’ve got more comfortable and I’ve seen the power of a video and here’s the thing. If you are terrified of doing a video that would be on your website, what’s the difference between that and a client having a call with you? Nothing. The only difference is when a client does a zoom call with you. You have to say that over and over and over and over and over and over and over and over and over again. You have to repeat yourself all the time. If you have the same message you have to explain it to.

Josh 25:00
So imagine how much time you could save by just having a video on your homepage. That is basically your founders note, just a quick message from you, just inviting them in and letting them know how you can help and who you help and what you do. And then that’s going to save so much time, it’s going to build that trust, likeability and authority. And if you have a video that explains that, whether it’s really simple, and it’s just you on the camera, or if you do a little quick, like screen presentation on any points or anything, you could do that. And then when it’s followed up below by a founders note with a real picture of you, that’s it right there. My friends, that is powerful stuff. So big old challenge there, before we get to the official challenge here in a little bit, try adding a home homepage video. Again, it can be very simple, I promise, it’ll go a long way for you.

7) Add a “Here’s who will be contacting you…” page after a contact request

Josh 25:46
Now, I want to give you one, actually, the few more here are going to be a little a little bit different. With this one is something that not really anybody is doing or a very few amount of people. But I highly encourage you to try doing this. And that is to have a page that comes after your contact page. So when somebody submits a proposal, or a request for a proposal, or a contact form, have a page or a message that comes up and says, here’s who will be contacting you.

Josh 26:17
Now, if it’s just you, you can have a picture of yourself and say, hey, it’s you know, it’s me, Sally, and I’m gonna, I’ll be contacting you within 24 hours Monday through Friday at this time generally. Or if it’s a small team, and you have a VA or anybody else who helps you out with messages, you could say, you’ll hear from either me, my VA or this person. And the reason this is so powerful, is I actually discovered this when I reached out to Basecamp, which is the project management software that I use. Years ago, I had a support question, and I messaged them, and after I contacted them, it kicked me over to a page that said, thanks for your message, we got it, we’ll get back to you within this amount of time. Typically these days, here is who you’re going to hear from, it’s either going to be this person this or I think there was like five people.

Josh 27:05
And it was so cool. And then within 24 hours, I got contacted by one of the people it was awesome, because I already knew his name, I think it was like I forget his name. It was Hernan or something like that. Anyway, I got contacted by him, he was super nice. I already knew what he looked like there was already a personal connection that was such a powerful little personalization tactic, which was a, here’s who’s going to be contacting you after you submit a contact page form submission. So try that out. That’s, that’s a really cool, easy win that can add a lot of personality.

8) Add an email signature pic of yourself

Josh 27:35
Now another one, that’s something that I think more people are doing now. But I want to definitely challenge you to do is to add a picture to your email signature, when you get a real picture of yourself. And this is why I was talking about earlier, this is one reason I started but getting a real picture of yourself because you’re going to use it across all sorts of places. Add that picture to your email signature. I know, a lot of people are leery about that. But I found that to be huge. And personally, when somebody emails me I love getting to know who I’m talking to, I’d love seeing what they look like. And it’s not a judgmental thing. It’s just, I want to know, I would love to know who I’m talking to it adds such a level of personalization that you will not get otherwise it’s hard to decipher tone and, and everything from just plain text.

Josh 28:18
Of course, if there’s a link, you can go to the website and find out more about them. But there’s so much power in having a picture in your email. So however you want to create your email signature, I actually use a software called or a site a platform called email signature rescue. That’s what I use, you can build signatures in there. And then you can basically just copy that HTML and put it into your mail client. Either way, a picture in your email signature, I promise that will go such a long way for you.

9) Talk like YOU

Josh 28:45
Now there’s two final things that I want to mention here before we get to the challenge as far as getting personal. Number nine here is just almost like a little challenge in itself. And it’s to talk like you. The content and the copy on your website is incredibly personal. What happens with a lot of people is they’re really cool to talk to in person. And then they get really stiff and rigid when they write content for their website. It doesn’t sound like them at all, whatever you would say to people, if you were talking with him in a coffee shop or in a meeting or something, put that on your website. And I understand the challenge of this because it is really hard sometimes to write like you. But the reality is there’s something that is blocking you from being your true self, on your words on your website. And I want to encourage you to kick that to the curb.

Josh 29:32
I want you to be completely transparent, completely real. Yeah, you want to stay professional like I tend to stay cool and stuff and Darren and hot dog a lot. So I try not to say that too much. But I do often say that actually, just yesterday I was posting a social media post because yesterday at the time of recording this. My podcasts was two years old officially. And guess what I said? Hot dog. My podcast is two years old. Why did I say it like that? Because that’s exactly what I was. would say, if I was sitting with somebody and I looked and saw that my podcast was too I’d be like hot dog, Jimmy podcast is to today, I would say like that. So by golly, that’s how I’m going to talk in marketing as well. Again, you want to stay professional.

Josh 30:12
But at the same time, the days of needing to be super stiff and rigid and corporate II and your lingo is gone far, far gone. Thank God, those days are gone. And I’m especially talking to you Brits, and you Aussies right now, because I know you guys love to talk proper. And I understand the drawl to that and I understand maybe with your clientele, there’s a need for that. But here is also another opportunity to really stand out from your competition, because if everyone else is signing off their emails with Best regards, or Sincerely yours, or some weird statement that you would never say, in real life, then if you say, oh, you know, something like that, thanks for chatting or whatever, whatever, whatever you would say, in real life, you will stand out immediately.

Josh 30:55
So talk like you again, I know this is a little tricky, depending on where you are in the world. And my wife and I are currently watching Downton Abbey right now. So I get the drawl to talk proper and things like that. But be yourself talk like you, I promise it’ll go a long way, as far as personalizing your website.

10) Send personalized videos with proposals

Josh 31:12
And then finally, another quick little challenge that I encourage you to think about is personal videos with proposals. We’ve talked about this quite a bit on the podcast. But if you are, if you really want to separate yourself from your competition, from a personalization standpoint, if you send a personal video, you could send personal videos all throughout the web design process, but particularly with proposals, it’s so important. And I know this works, because it worked for me. And I’ve got a ton of students who tell me all the time, I started sending videos with my proposals, and it’s been a game changer, they helped me convert at such a higher rate. It will why because it’s almost like you sitting down with somebody and walking them through their proposal.

Josh 31:52
Now, it doesn’t need to be a half an hour type of video, it could be a quick little snapshot of the most important things. But that would be it could be a minute, a couple minutes. What I did with my proposal videos was I would say, Hey, guys, I’m really excited about the opportunity to work with you, I just wanted to give you a just a snapshot of what you’re going to see in the proposal to help you understand it. Here are the main goals. This These are like the takeaways from the project. The main project goals are boom, boom, boom, you’ll get a list of the deliverable deliverables, which are what’s included with the project and you know, essentially the deliverables of the project. And then any final information, then I would always say if you guys have any questions, let me know. Otherwise, I can’t wait to get started. I’m really excited to be your partner moving forward and excited for this opportunity, something like that. It could be a minute, two minutes, personally personalized video, you could do it with loom, or something free and just keep it really simple. It’ll go a long, long way.

Josh 32:44
So let’s recap these top 10 tips. And then I’m going to give you a chance to actually let me give you the challenge now and then we’ll recap these 10 to see what you want to implement. Because my challenge for you right now is whether you want to pause this episode and do these are whether you want to do it within the next week, my challenge for you is to add three of these to your business and to your website. Right now, within one week. I would love now if you’re going to get pictures and wait for them to get them back. Okay, it might take a little longer, but you can always take a picture of yourself in your office. Either way, my challenge for you right now is to add three of these.

Josh 33:21
So let’s recap the 10. Number one, get real pictures of yourself either professional or in your office or just keepin it real. Number two a founders note on your homepage, number three and about page with a little more information about you and your mission and your skills or expertise if you want number four, something about who we is if you say we a lot and your verbiage on your website, if it’s just you, or if it’s you and a team are you in a professional network five at a team page if you haven’t already, if you have a team number six at a homepage, video number seven, ad a who’s here, who’s here, see, excuse me, here’s who’s going to be contacting you after they submit a contact form submission. That’s number seven. Number eight, add a picture to your email signature. Number nine talk like you on your website. Even if you just revamp a little bit of your homepage is something make it sound like you. And finally send the personal video with a proposal.

Josh 34:17
I outline those because I want you to pull three of those right now. That is my challenge for you do three of these if you have pictures of yourself, but you really haven’t used them. Use real pictures, create a founders note, create your homepage and maybe create the who’s who is going to be contacting your page boom, there’s your three whatever three, you feel drawn to and you feel like you could do within about a week or so do that. I guarantee that will help in so many ways in your business and I would actually like to know go to Joshhall.com/contact zip me a note. Once you apply these and let me know what type of results you get. I would love to hear how these helped you out.

Josh 34:56
Again these are my top tips for going personal How to personalize your web design business. It’s going to make such a big impact for you, I can’t wait to hear how these help. So do three of those do three of those right now. And if you haven’t already, get some pictures of yourself, there was one that I highly recommend doing about anything it would be to get some good pictures of you professional pictures semi professional, because you’re going to end up using those all throughout your website in your marketing moving forward.

Josh 35:23
So there you go, guys, there is the power of personalization in your web design business. I hope you found this enjoyable and inspiring. Again, some of this was a bit challenging. If you haven’t done this yet, I do not say any of this to come down on you or to make you feel like you’re not doing good enough. I want it to be inspirational for you. I want it to be a challenge for you. I want this I want you to have some confidence and I want you to feel empowered to be able to do this and they feel confident to do this if you’re not yet confident about getting out there because you should be you’re going to have to anyway when you’re on sales call so Let’s bypass that. save some time, make more money, and enjoy running your web design business.

Josh 36:00
Alright guys, I’ll see you on the next episode. Can’t wait to hear back again, Josh Hall co slash contact. And if you need to go back to the outline for this episode to remember these top 10 Just go to Josh hall.co/ 150 I’ll see you there. All right, cheers, everybody.


Web Design Business

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