Recently, someone asked me if it’s possible to honestly build a 6-figure web design business without having to be a digital marketer/ads person.
A lot of people (even some of my colleagues in web design) feel that websites are just a part of the whole picture and that you need to do it ALL in order to make 6-figures.
If that interests you, more power to you.
But for me personally, it wasn’t for me.
Luckily you CAN 100% build a 6-figure web design business solely on amazing websites. But that’s the trick…you have to build amazing websites.
In this podcast episode, I’ll share what’s included in websites that go generally between 5-10k so that you can build a 6-figure web design business without selling social media, ads and other digital marketing services.
Can I just take a second to give you a moment of motivation? YOU CAN DO IT! You don’t have to be completely overwhelmed in doing EVERYTHING online for clients. Focus on what you want to do and do it awesomely.
Then you can charge a premium for it.
Then you can make 6-figures and beyond.
Then you can do work that you love, with clients you love working with and have freedom and best yet, a lifestyle you love.
P.S. I’ve known and met dozens of “full-stack” agency owners over the years and guess what? Most of them burnout, fizzle out or intentionally build an agency to sell as fast as they can. Again, if you want to go that route, awesome. It’s available to you.
But for you who are like me, here’s how to NOT go that route.
In this episode:
00:00 – Introduction
05:58 – Don’t do it all
08:31 – The trick to it
10:49 – 1) Strong conversion
12:30 – Design tip
14:04 – 2) Website strategy
18:05 – 3) Good messaging
20:47 – 4) SEO foundation
23:49 – 5) Show results
28:08 – Recap
Featured links mentioned:
- StoryBrand | Donald Miller
- Podcast Episode 87 – 12 Tips For Higher Converting Websites
- Podcast Episode 194 – How to Do Copywriting First Web Design with Damian Vallelonga
- Podcast Episode 054 – The Basics of SEO for Web Designers
- Josh’s Funnel
- Podcast Episode 165 – A Deep Dive into CRO (Conversion Rate Optimization) With Kurt Philip
- Built to Sell | John Warrillow
Episode #209 Full Transcription
[00:00:00] Josh: Hello friends. Welcome back to the show, or if it’s your first time here. Welcome. Welcome to the web design business podcast. I am your host, Josh.
[00:00:08] Josh: And in this episode, it’s just me with you in this one here. I wanted to dedicate an entire episode to answering a question that I get often. And I have over the last several months, maybe even over the past couple years, and the question tends to come in a variety of different forms, but the question is something to the point of, do I have to offer digital marketing services or be like a full stack digital marketing agency in order to build my web design business to six figures and.
[00:00:40] Josh: very long winded question, but I get that all different types and phrase different ways. This actually stems off of a, a of a question and a message that I got via Instagram recently. And by the way, I am very active right now on Instagram. I’m really enjoying my time over there. So if you are on Instagram, come hit me up.
[00:00:58] Josh: Uh, go to Josh hall, doco slash Instagram. Give me a follow and shoot me a DM. If you would let me know if you’ve been listening to the podcast, I am very active on there and I do skim through all my DMS. So I will definitely try to get back to you, but I, I got this question recently and what I wanna do in this episode is I’m gonna start by actually reading the question.
[00:01:16] Josh: And there are some real names in this. I’m going to cover up the real names to protect any identities. Um, I wanted to read the question because it’s phrased in such an interesting way. And I think a lot of you, well, I know a lot of you are in this type of situation where you feel like you are just daunted at the fact and, and daunted of the idea of getting into web design and feeling like you need to do everything.
[00:01:41] Josh: Now, I will give you a quick answer here to, to quickly answer do you have to do digital marketing services to hit six figures in web design? Good news. No. No, you do not need to be a full digital marketing agency to hit six figures, a hundred thousand dollars or more in web design. In fact, I’m so confident in saying no, because that’s not what I did.
[00:02:02] Josh: I had no interest in doing all the things I did not wanna be a social media manager. I did not wanna mess with ads. I didn’t wanna do any outbound marketing for my clients. I just wanted to make kick ass websites. And I learned how to make websites that were much more premium and valuable for my clients in order for them to pay a higher dollar amount for a website. So what we’re actually gonna do here is I’m gonna read the question, give you some thoughts, and then I’ve got five tips for you to help you make more premium websites.
[00:02:33] Josh: I do wanna say if you’re interested in being a full service, digital marketing agency. Awesome. That is totally cool. But one thing, the reason I really wanna dive into this is because I have so many students who tell me, they’ve seen other influencers or web design. People say that websites are a part of the whole grand scheme of an online presence, and you need to do it all in order to. Build your agency to six figures beyond while.
[00:02:59] Josh: Yes, it’s true. That websites are a part of an online presence. It does not mean that you need to do everything. And if you are really good at one thing, it’s amazing how far you can go. And what I wanna do in this episode is hopefully give you some tips on how to make more premium websites for those of you who don’t wanna do it all. You just wanna build awesome websites. So here’s the message. The message comes from we’ll call him. Bob. Bob says I’m a father of four and I work full time in retail.
[00:03:28] Josh: God bless you, Bob. I’m looking for a career to transition with personal freedom, creativity and being tech related. Let’s see. Web design check, check, check. Yes. Freedom, creativity and tech. You got it. So Bob’s off on a great path and great trajectory so far. However, Uh, he was listening to actually somebody who is a colleague of mine who has a lot of good points.
[00:03:51] Josh: And I value this colleague in a lot, but I don’t necessarily agree with what he’s gonna say here. We’ll call my colleague. Um, let’s call him Nery NRE is the antagonist in my very favorite movie, Jurassic park, even though my actual colleague in real life is not Ned. We’re just gonna call him that because he’s playing the bad guy role in, in this episode.
[00:04:13] Josh: So NRES main pitch is that plain old web designers don’t actually make that much. And you have to offer marketing and other services to break that $100,000 mark. That’s what Bob said. Bob also says I have some skills in design. I know a decent amount of HTML and CSS already from self study and hobbies.
[00:04:33] Josh: You both talk about hitting six figures, but NRE makes it sound like the only way to do it is to add marketing and web design together. Bob goes on to say, I see NRES point, but you don’t really approach it that way. And I’m wondering what the difference is. I’m super busy. I’m tired. fill you there, Bob. Uh, I’m a dad, so I don’t have too much time to learn both marketing ads, et cetera, and run a web design business. And that’s why I’ve hesitated to even start. Thanks so much for your content bob says.
[00:05:07] Josh: so I wanted to read that because gosh, there’s so many good points in here and what he said at the end, Bob said, I don’t have much time to learn both marketing ads, et cetera, and run a web design business. We should add in there you also need to know design SEO and all the things that make a really great website. This is exactly the trap that so many people fall into before they even get started. They look at the finish line. It looks overwhelming, particularly when there are influencers in other web design coaches or online coaches or anybody in the web design.
[00:05:39] Josh: Especially in the agency world who says you gotta do it all. I am here to tell you again, let me reiterate the fact that you do not need to do it all you can, if you want. Like I just said, but you don’t have to. I am a prime example of that. In fact, the reason I’m so passionate about this is because it’s not what I did.
[00:05:58] Josh: I did not wanna do it all. I did not wanna be a social media person. I did not wanna do. I didn’t wanna do any of those things. I just focused on web designs. Did I already say that? I think I already said that a little bit. But the good news is you don’t need to either. So I’ve got five tips for you that are essentially what I’ve seen work in, both all of my designs and that a lot of my students are doing right now.
[00:06:20] Josh: Who are students who don’t do all the things. I have a lot of students who are in the six figure and actually multi six figure range. Now I’ve got a couple students who let me know, they’re like in the quarter million range, which is amazing. And they’re strictly doing pretty much three things and it’s on the web design side. It’s not on the marketing side.
[00:06:37] Josh: Those three things are website hosting and maintenance and some sort of SEO. And the really cool thing is website design might include like higher ticket style websites. It might be e-commerce, but it doesn’t mean that you’re doing the marketing for that company, uh, in the world of like hosting and maintenance a lot of my students are doing subscription style services. If you’ve followed me for a while, you know, my first course and my big passion for many years has been teaching maintenance plans and hosting plans and how to build your recurring income, because that is the basis and foundation of all your recurring income.
[00:07:14] Josh: And then you can build on top of that in then SEO, SEO, while it does dip its toe into the marketing end of things, it can, SEO is still a very onsite type of service. For me personally, I learned that SEO was so vitally important, especially from the ground. And I offered one time SEO and basic SEO onsite SEO services, not like back links and, you know, advanced SEO.
[00:07:38] Josh: That’s a more out outbound. I learned how to incorporate onsite SEO and those three things. Really help me make my services in and around web design, get to six figures and beyond, but there’s a few other really important keys to really good like website designs that are worth five to $10,000 beyond. The really cool thing is once you get in between the range of five to 10,000, you’re gonna be close if not over the six figure range.
[00:08:04] Josh: Why? Because just over $8,000 a month is a hundred thousand dollars a year. I think it’s like 8,333. Get you to about a hundred thousand. So if you’re averaging monthly packages between five and 10 K if you’re making that a month, um, you’re likely going to be fine with getting to six figures. And if your website averages get in that range, you’re gonna be very, very well, uh, well off to be able to hit six figures.
[00:08:31] Josh: The trick is you’ve got to get away from commodity websites. That is the enemy of web designers who wanna get six figure. Commodities are basically just kind of an okay website. That is a part of everything else you don’t get me started. All right. You know why a lot of these quote, unquote influencers and, and, and look a lot of my colleagues who I understand where they’re coming from, but the reason a lot of these agency owners and other people say websites, you need more than just websites.
[00:09:01] Josh: It’s because they’re not great web designers. I guarantee you, if anyone tells me you need to do digital marketing and websites are just a part of what you do. Look at their websites. I bet they’re not great. I bet they’re okay. And I’ll put my money on that because I know that from first hand. I worked with so many digital marketing agencies and all their websites were okay. My websites were really good for my clients. That’s because that’s what I did. That’s what I focused to.
[00:09:31] Josh: And the last thing I wanna note before we dive into these five tips to help you figure out what you need to include to make websites on average is between 10 to 15 K is that this comes from a, a personal transparent view of what I’ve seen with a lot of my colleagues and agency owners who did all the things. They all mainly got burned out or they just, they were like, they were either, either burnt out. They were noticeably stressed all the time and it was a constant issue of churn and burn and trying to keep up with all the different things. And a lot of them strictly wanted to build an agency to sell it really quickly as quick as they could.
[00:10:13] Josh: Again, if that’s you, that is 100% and totally fine. If you want to be a digital marketing. Build it up, do all the things and sell it. You can 100% do that personally. That wasn’t what I, my aim was. I wanted to have freedom, a lifestyle. I love to be creativity, be degradative. And like, uh, Bob mentioned earlier, be tech related. That’s the good news.
[00:10:34] Josh: So let’s get into these five points here. I really, I wanted to lay the groundwork for this because there was a lot of thoughts to get out, to make this all make sense. As far as what goes into a five to $10,000 website package without getting into the marketing side of things.
1) Have a Strong Conversion Design
[00:10:49] Josh: Number one, it has got to be a kick ass conversion base design. Now I understand that design is going to come with time, like good design. Some of you are likely going to have a better design eye than others. And even though some of that can be, I, I guess I would say some people are just born with better design.
[00:11:11] Josh: The good news is good. Design can be learned. It’s why I have a website design course. And it’s why I went from having terrible designs when I started to pretty dang good designs later, I was never the best designer in the world, but my designs were pretty awesome. And a lot of my clients said so, and they paid me a lot of money.
[00:11:29] Josh: So I know it worked same for you. If you find yourself like Bob, I don’t know where Bob is with design side of things, but the good news is you can learn design. And if you learn the basics, you’ll go really far. I do have a podcast episode that goes into some con high converting design tips for websites.
[00:11:46] Josh: So heads up, I am gonna be referencing some other podcast episodes. So this is kind of gonna be the, the trunk of an episode. And I’m gonna send you some other branches to cover these in more detail. Because you might be like, okay, great conversion based design. What the hell does that mean, Josh? This is not that episode, but I do have episode 87 that has 12 tips for higher converting websites.
[00:12:08] Josh: You can go back to listen to episode 87, wherever you get the web design business podcast. It, the podcast was previously called the Josh hall web design show. So you’ll hear that in the intro, but it is the same podcast. So that’s the first thing you’ve got to have conversion based design in short design that is aesthetically pleasing. That looks modern and looks good. Doesn’t mean you need to rip everybody off, but a quick tip, if you’re, if you feel like you’re just terrible at design, take a design that you really like, that is like a, a popular company or something that is working well, like a known company and copy it.
[00:12:43] Josh: Don’t copy it word for word Orle for pixel on the actual website, but for practice, copy it. You’ll be amazed at how much you can learn from a design perspective. If you mimic and copy a design, take, like literally try to copy an entire homepage and then everything that you do spacing learn about PAing font, size fonts, all kinds of things.
[00:13:04] Josh: Take that, and then apply what you just did to your next website, but make it your own. Give it your own flare as long as it’s good flare and make it your. High converting websites is key though, that look good. A kick ass conversion based design conversions will also mean just real quick. I mean, I have episode 87, which goes through all this, but one call to action that’s really strong we’ll get into messaging here, but colors that work well and like a primary color and accent color things that are gonna draw the eye to it.
[00:13:32] Josh: Client lingo makes something pop, um, conversion based design that looks good and is really intentional. Now intentionality leads me to point number two in a high converting five to $10,000 worth website. And by the way, five to 10 is just the starts. I have students who are bidding out for projects that are 15, 20, $30,000. A lot of you might be charging like $2,000 for those projects, but if you just add a little more and make the client, see the result end of things, you can charge a lot more for pretty much the same website uh, great design to start conversion based design.
2) Website Strategy for Users & Customers
[00:14:04] Josh: Number two, as far as intentionality is strategy. Now how to incorporate website strategy in a build is a big question. And I actually am gonna be doing a, an upcoming episode at the time of releasing this on that. So look for that. I’ll probably reference this episode in that one.
[00:14:24] Josh: Um, but if you’re interested in like what goes into strategy, I’ll give you some tips here, but just know I will do a full episode on website strategy. How to implement it here shortly. Actually, I think it’s, I’m gonna make it the next solo episode here in a couple weeks. So look out for that one. But in short strategy strategy just means that you need to look at the website user.
[00:14:44] Josh: Where are they at when they come to the website? And then where are they going? Like what, what is the result they want to get to? So this, and I’m telling you right now, if you start your discovery call with clients or you go to a meeting and you ask them about their customer and what type of journey the website should bring them on, like, what is the end goal of the customer?
[00:15:05] Josh: Do you want them to contact you through a contact form? Do you want them to schedule a call. Do you want them to book a free consultation? Do you want them to buy something? If you immediately start asking your potential clients about their customers, they will view you as completely opposite of a commodity because instead of saying, yeah, I’m just gonna design a really pretty website and it’s gonna look nice.
[00:15:28] Josh: No one cares about a nice looking website. And I think this is the angle that a lot of my quote. Competition and colleagues often say is that if a website is a commodity, they’re probably not focused on the website. That much they’re focused on all the things and in the website kinda gets overlooked, but you can do all the marketing and all the ad spend and all the SEO and all the outbound strategies in the world.
[00:15:52] Josh: But guess what if your website sucks, it is all waste of money. I’ll say that one more time. You can do all the marketing services, but if your website sucks or if it’s even just not great, guess what? It’s either gonna be a complete waste of money or a lot of wasted money because your website has to convert and your website needs great design and a strategy along with the next few points I’m gonna get to here.
[00:16:15] Josh: So tell your clients that tell ’em that right now, the most important, important thing we need to, uh, figure out and to focus on is the website itself. Why? Because all traffic, all roads lead to the website, or it should, at least you do not wanna be leading people to social media profiles. You want social media profiles and ads and whatever to lead to the website, that’s where you can control this lovely thing called the customer journey.
[00:16:43] Josh: Ask your clients, your potential clients about the customer journey, where are they when they get to your client’s website and where do they need to get to? Like what, what is the next step? And then you can craft the website to help them practically before we move on, the next point, strategy will often include like where the main landing pages are located.
[00:17:04] Josh: Call to actions, what they should say without multiple call to actions. Again, I’m gonna do an episode next on this. Just ask them, like, where do these people need to go? For me personally, I’ll share my quick strategy that helped me over the really dramatically. I realized that I had a lot of different customer types. Personally I realized that email@example.com I had people learning web design, starting their business, and then taking their business to the next level.
[00:17:28] Josh: So I made a little funnel which you can see at Josh hall dot slash get started. As of right now, you can go there and it’ll direct you into the right resources for you. So that type of approach is what I mean by a customer strategy. You wanna take somebody on a journey doesn’t mean that you wanna take a website user through a book as a website. It just means that you need to be intentional instead of just saying, Hey, here’s our business. Here’s our history. And here’s our pricing.
[00:17:53] Josh: That’s all about you. You, you, you, you. That’s necessary sometimes, but at first you need to make it about the customer and where they should go and what they should do. So that’s number two, an intentional user journey customer journey.
3) Good Messaging & Copy
[00:18:05] Josh: Which leads us to number three, which is so important and super in depth. There’s no quick answer for this, but it is good copy and good messaging. So typically what I found is that I. Designing sites and building sites that looked really nice. But the last thing I ever worried about was the actual copy itself. Like what the word said. So I learned later on in my career, I wish I would’ve learned it earlier on that a really good heading and words that sell are equally, if not more important than the design, because you can have the nicest design in the world.
[00:18:40] Josh: But if the copy is junk, you’re not gonna convert anybody. I’ve said that before on the show, I’ll say it again. Word images, attract words, sell. Let me say that again to make sure I don’t mess it up. This time images attract words sell that’s why have you, have you ever seen like ClickFunnel sites that look terrible, but they, they do convert sometimes I’m not a fan of click funnels, but they do convert for a lot of people.
[00:19:06] Josh: It’s because there’s a lot of pre-made copy that has been tested and tried and proven and. It all goes back to good messaging and copy. So now great design again is really important, but you’ve gotta marry that and pair that with really good messaging and copy. If you’re curious about how to do copywriting first for web design, I just recently had, uh, an awesome new friend of my Damien Vallan who, uh, that he is the, the guy behind right site, which is a course that I recommend.
[00:19:34] Josh: You can actually check that out at Josh hall dot coast slash right site. I’m interested. And that teaches you how to do copywriting first. But in that episode, we cover a lot of the basics. So you don’t need to go through their course, unless you’re ready to go to that next step, but you can go back to episode 1 94 with Damien, and Vallan where we talk about copywriting.
[00:19:51] Josh: First based web design, that’ll really help you with getting a good feel for how to message and copy and do those things well. And I will say. Um, for those of you who have been in the entrepreneurial world for a while, this book probably needs no introduction, but if you’re new to the entrepreneurial world, welcome, do yourself a favor and go get story brand by Donald Donald Miller.
[00:20:13] Josh: Um, that’ll really give you a good framework for how to do messaging and copy first to make this user journey that we just talked about side tip though. Don’t let it overwhelm you. I felt a little overwhelmed when I overwhelmed I just meant that like, I, I had a hard time stopping myself. I was just going all over the place with messaging.
[00:20:31] Josh: Sometimes I found that I just like to focus on who’s on the site. Where are they? What do they need to do? And there’s a couple of different ways you can go about it, but story brand will definitely help you as well. Along with episode 1 94 on how to do copywriting first web design now.
4) Solid SEO Foundation
[00:20:47] Josh: So those are the first big threes, great conversion design, a U intentional user strategy, good messaging and copy. Now I wanna dip our toes into SEO. Again, SEO definitely lends itself into the marketing side of things, but guess what? When you’re doing SEO, like outbound, SEO, back links and things like that, to pull traffic into a site. You’re pulling it to the site. So the site itself needs to be set up strong with a strong found SEO foundation.
[00:21:16] Josh: Uh, I do have some tips all the way back on episode 54 of the podcast with some basic SEO tips for web designers. Uh, so if you feel like I just don’t know that much about SEO. It’s intimidating for me. Go back to episode 54. I know I’m giving you a lot of episodes, but we are gonna have all this firstname.lastname@example.org slash two zero nine.
[00:21:37] Josh: Um, but I, I, again, these episodes have a little more detail on like the basics of SEO for web designers. So you can go back to that one episode 54 to learn the basics of SEO for web designers, but your site most all, no matter what a client tells you, a lot of times clients will be like, oh, I don’t need SEO.
[00:21:54] Josh: Uh, and then the next week they’ll be like, well, I wanna be on the top of Google or like, I wanna be on the first page of Google. And you’re like, That’s SEO second, like what term, you know, like automotive Columbus, where I’m from, it’s gonna be a really hard place to get to. So we have to all have to come up with a nice strategy for that, but it all starts with the SEO foundation.
[00:22:12] Josh: And I should say too, you can do onsite website SEO, and you can partner with other people who do the other things. So I was gonna save this towards the end, but let just tell you. If, you know, your clients need help with social media and digital marketing and ads and SEO and all the other things you can make, like you can have partners and have them work with them, but you do the website.
[00:22:36] Josh: This is really good too, because a lot of times they will send you leads for websites and you can send them leads for advanced outbound SEO or social media, et C. That was one of the best decisions I ever made was to not be a competitor to those digital marketing agencies. I was a compliment. You wanna compliment digital marketing agencies?
[00:22:55] Josh: You don’t wanna compete with them. There’s the big lesson of the day. So solid SEO foundation, decent title. Decent metadata, which you’ll learn about an episode 54. Good solid page structure. Think of your website real quick as a tree. The homepage is the trunk, your main services and main pages are gonna be your big branches, all the little branches out from there, those are blog posts. Those are different content that lead back to bigger branches that lead back to your homepage, your tree, your SEO tree trunk.
[00:23:25] Josh: And I know it sounds simple, but that’s exactly how I built my brand email@example.com 100%. Organically through SEO. So I never consider myself an exeo an SEO expert until people started asking me all these SEO questions and I realized, wow, I actually, I know what the heck I’m talking about. At least it works. By golly, if it works, keep on doing it episode 54 for, uh, basics of SEO for web designers.
5) Show the Results
[00:23:49] Josh: And then finally, let’s wrap this up with number five. Now this one is extra tricky sometimes, and that is results. A website that has some sort of measured results. Again, this, this can be kind of tricky because the question of like, well, how do I measure results on a website is gonna vary drastically depending on the website, depending on the industry.
[00:24:12] Josh: For example, measuring an eCommerce website is pretty easy. Why? Because sales, you can look at the sale. Like you can look at the sales. If I had one, uh, local colleague who wasn’t digital marketing agency, he did it all. But luckily for him, he was a really good web designer. So that wasn’t an issue, but one time he told me he used to, uh, you actually see a webinar I did with him in my SEO course.
[00:24:37] Josh: Um, but he redesigned a site that sold Phish hooks for like fishing, cuz he’s a Fisher guy. Has anyone ever said that? Fisherman Fisher guy classic. All right. Uh, where was I? So he did this website for them. That was normally, I think they were pulling in like a couple thousand dollars a month. His website started resulting in $30,000 months on average for this company. If I remember right, it was a long time ago that we met, but I’m pretty sure it was around a $30,000, uh, type of monthly increase that he saw.
[00:25:07] Josh: All due to a really great website. And essentially it was easy to measure the results. Like when that company invested. I, I think it was about a $30,000 project. He said he was like, look that one, like investment. Now you’re getting that per month. And that’s what you wanna get to. That’s what you wanna strive to. So eCommerce sites are a little easier to, to base results off of. But there are some basic tips on measuring results.
[00:25:32] Josh: I’ll give you here. I am gonna do another episode coming up soon on how to measure results for websites. So I’m looking at my podcast schedule. I’ve the next two. So episodes I’m gonna do are strategy. Results. So keep on, listen, make sure you subscribe to the show. You’ll get those soon here in the next month.
[00:25:49] Josh: Uh, but I did an episode recently, episode 1 65, about a deep dive into conversion rate optimization, uh, with Kurt Phillips of converta.org. They, it was kind of technical sounding, but they are a conversion based agency and they just measure conversions. We talked about a lot about, uh, how to measure conversions and results there.
[00:26:10] Josh: So that’s episode 1 65. We wanna backtrack to that one at some point, but in short for normal websites, you can measure bounce rate. so you can look at your analytics and you can see if the bounce rate like people leaving that page are actually going through that’ll help with traffic and page views, and then quite easily like the, the best metric to measure general websites is contact form submissions.
[00:26:34] Josh: So let’s say you redesign a site for a client, and they’re used to having like five contact form submissions a week. And now suddenly they’re getting like ten. Well, you can say, look, we’ve doubled your contact form submissions. Now maybe the next step is you you’re getting better at the sales process. Of course you can word it more tactfully, but it kind of puts the ownership on them to close the sale.
[00:26:54] Josh: But that was, you know, right. There was at a 50% increase of contact form submissions. Well, technically a hundred percent if it’s five to 10. So that’s easy one to measure. It’s hard to measure calls sometimes, but if you were working with people and they just get an influx of calls because you just recently designed a site, let them know.
[00:27:12] Josh: It’s probably cuz we redesign the site, then look at traffic. Um, sometimes emails, you can look at SEO rankings. If you do any sort of keyword research or tracking. If you’re doing any social media, or I should say, if you’re working with a digital marketing agency who has tracking codes for campaigns, you can look at that and you can do monthly reporting with the tool that I recommend, which is managed WP for monthly reports.
[00:27:35] Josh: Uh, or you could, sometimes you could do like strategy calls. Uh, if you work out a plan to where one of your clients gets a monthly call for a certain amount of time, or maybe a new client gets a call like every quarter. And if you wanna really measure results, it’s often good to do, like once a month or once every couple months.
[00:27:51] Josh: Even if it’s just a handful of calls, then you can actually look at the results of the website and that will 100% help you avoid coming across like a commodity, because you’re actually looking at what the website is doing. And then you can pivot and make changes where need be. So a quick recap of these five points.
[00:28:08] Josh: These are the things that, again, generally are, what’s included in a five to $10,000 website packages, but sometimes 2030. Number one kick ass conversion based design number two, an intentional user or customer journey. Number three, good messaging, good content. And copy. Number four, a solid SEO foundation and number five, some sort of results based website, uh, reporting, follow ups to whatever you wanna call that.
[00:28:37] Josh: But results based. All those things together, my friends will help you make the web design piece of what you do so more valuable and so much more premium to where you can. Again, start charging 5, 10, 15, $20,000 plus, and you can 100% make a good six figure on incoming web design without being a marketer again.
[00:29:01] Josh: One final time. If you wanna be a full stack, digital marketing agency, more power to you, you can 100% do that. I do not wanna discourage you from doing that, but for those of you who are like me, who are like, ah, that’s just, that’s a lot, especially with kids right now. I’ve got enough of my plate with web design hosting and maintenance and SEO.
[00:29:19] Josh: That’s fine for me. That is the trick. My friends make your services more premium. Uh, there’s a great book called built to sell. Last note here. I know I’m giving you guys a ton of links, uh, built to sell is a really great book on this idea of taking one service and making it just awesome and charging a premium for it.
[00:29:39] Josh: Built to sell by John Warrillow. It’s a quick read, really fun read. It’ll help you productize your service, um, that will really help in this as well. So all of these links are gonna be firstname.lastname@example.org slash 2 0 9. Thank you to my amazing virtual assistant Kam for keeping up with the episode and linking all this stuff for you guys.
[00:29:58] Josh: So check that out. Josh hall.co/ 2 0 9, where you’ll get a full transcription of this, all the links. And again, I really hope this helps you. I hope this helps those of you who are feeling overwhelmed and daunted by all these people telling you, you need to do everything. And websites are just one part of it.
[00:30:14] Josh: It’s not the case. It’s not the case. I’m an example of that. I’ve. Dozens of students, maybe hundreds at this point who are doing that, you do not need to do it all. That’s really exciting. And I hope that pumps you up. So I hope you’ve enjoyed this. If you have leave your every review, if you would leave a podcast review, wherever you’re listening, it really means the world.
[00:30:31] Josh: To me, it really helps grow the show. And my last ask is that if you know somebody who needs to hear this, share this episode with them, It hopefully gives some others some inspiration because I hate seeing people leave the industry before they even get started. That is the worst and just build awesome websites, make a really, really great service and just watch where that will take you.
[00:30:52] Josh: So there we go, friends. Thanks for joining. I’ll see you on the next episode. Again, keep an eye on all the episodes that are coming up that will tie in with this one. And I’ll see you on the next.
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