Google Analytics Overview – How to Read and Understand Your Site Traffic
In this tutorial, I give you an overview of Google Analytics and show you how to read and understand your site traffic. Google Analytics is very robust so we just go over what I usually look at when looking at analytics. Generally, I (and my clients) are only interested in 3 main things:
- Who’s looking at my site.
- How they’re getting to my site.
- What they are doing on my site.
That’s what we go over in a little more detail 🙂
Links mentioned in the video:
Recommended Google Analytics Plugins:
Ready to take your web design journey to the next level? I want to help.
Whether it's understanding the technical side of web design like Wordpress and Divi, learning the ins and outs of design, SEO and conversion, following a proven path for web design processes and systems or help with building your web design business, I have a course for you. Click below to check out my suite of web design courses and find out which one will help you level up and help you quickly become a more valuable and confident web designer!
- Josh
As always, a very clear and useful tutorial by Josh. Even though I have been using Google Analytics before, I found it beneficial walking through the possibilities with someone who knows more than I do. Cheers.
Awesome to hear Eddie! Honestly I only know the basics but I feel like those are the main areas that myself and my clients are interested in. I’ll keep on learning more and more and maybe to a 2.0 one day 🙂 Thanks for your encouraging feedback!
Thank you for this helpful tutorial, Josh. I’ve learnt something new. 🙂
Awesome to hear, Andrej! Thanks for the feedback.
Very simply explained. Learnt a lot about what can be sometimes overwhelming. Thanks for that. Do you send a monthly or periodic report of GA to your clients (like a pdf)? Or you give them access to the GA page (like you explained at the end) and leave it at that? Thanks once again for your videos. They explain a lot while keeping it simple.
Thanks for your feedback, Narayan! I do both. I do reports for clients on my monthly plan (through ManageWP which integrates with Google Analytics) then I do give some clients full access if they request it. Most don’t want to bother with all the details though 🙂 They’d just rather a quick snapshot month to month.