How to Set Up Google Analytics in Divi (without a plugin)

by Josh | Dec 27, 2017 | Divi Tutorial, Wordpress Tutorial | 9 comments

In this tutorial, I show you how to set up Google Analytics in your Divi website WITHOUT the use of an external plugin. WordPress Google Analytics plugins have their uses. Case in point, if your client wants to be able to see a snapshot of their site stats and page views in their dashboard but if you’re like me, you want to limit the use of extra plugins at all costs. This is the MANUAL way to set up Google Analytics and is my preferred method. It’s lightweight, quick and easy and won’t break or get outdated like plugins tend to do.

Links mentioned in the video:

Google Analytics Sign Up/Sign In Link

Similar Tutorials:

Setting Up Google Analytics – A Girl and Her Mac

Recommended Google Analytics Plugins:

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Peter on December 29, 2017 at 7:14 pm

Josh, great info, thanks so much. Do you create a IP Address filter at the account level then for all your websites?
- Josh on December 29, 2017 at 8:07 pm
  
  Thanks Peter! No I just add the site at the account level usually. Never messed with an IP filter or anything too advanced.
Web Dizajn on February 18, 2018 at 3:57 pm

Great, Josh, thanks for this tutorial!
- Josh on February 19, 2018 at 2:05 am
  
  No problem. Thanks for the feedback!
Maciej on February 21, 2018 at 10:41 am

Love your videos Josh. Keep up good work!
- Josh on February 27, 2018 at 1:02 pm
  
  Thanks, Maciej! Much appreciated man.
Seema Kohli on July 21, 2020 at 1:44 pm

Hi Josh,

In this tutorial you’ve put the Google Analytics in the body section in Divi Options. In some later tutorial, you’ve put the code in the head section. Which one is correct?
- Josh on July 24, 2020 at 12:34 pm
  
  It will work in either section but it actually is best practice to put it in the head section!
janetsbell on September 3, 2020 at 2:06 pm

Really helpful video, Josh! Thanks!

I did find one little gotcha. My tracking didn’t seem to work no matter where I put the code.

I realized after an hour or so that I had just installed a new Firefox add-on to block ads. I wondered if it also blocked Google Analytics. So I fired up a native Chrome browser. Voila! My website view count popped up to 1.

So your nifty browser extensions can block Google Analytics. Be warned! This is not a handy feature when testing. 🙂

Janet