Josh’s SEO Course

(22 customer reviews)


Learn the fundamentals of SEO for web designers for building websites with a solid SEO foundation and selling SEO plans to clients.


Designing a beautiful website is only half the battle; the rest is getting it found online (aka SEO)

If you’re ready to level up your SEO game, this is your course!


Get a foundational understanding of how to make Google happy


Find out how to optimize your website sites for best SEO results


Learn how to climb Google rankings and stay there!


Learn how to research and choose keywords that actually rank


Become a more confident web designer by offering invaluable SEO knowledge


Learn how to submit your sites to Google and get them to index faster


“SEO has always been a little intimidating for me. Josh’s approach to teaching Beginner, Intermediate and Advanced levels of SEO offers something for everyone. I finally feel like I have an SEO strategy for my sites going forward!”

Drew B.

“Prior to starting this course, I had a grasp of SEO concepts, and even a functional vocabulary to talk with clients about how important SEO is on a website. However, a lot of fundamental elements were missing from what I’ve gathered in knowledge over the years, and this course really ties it up concisely, yet thoroughly. I wanted to join this course to enhance but also advance my knowledge, and it’s done exactly that!”

Sandra R.

“Ever looked at a YOAST report and think, “Yikes! How will I ever make sense of all this?” Look no further … Josh Hall’s SEO course is the answer. I thoroughly enjoyed the case studies provided by SEO industry experts. What a bonus! I am 100% confident that our web site builds will be completely Google compliant with a strong organic SEO foundation.”
Leanne C.

Who’s this course for?

Beginners who have no understanding of SEO, what it is, how to get a site to rank and how to make Google "happy."

Web designers who can "design" a beautiful site but want to learn how to get better rankings and SEO results on Google.

Established web designers who know the basics of SEO but are ready to go to the next level results & learn proven strategies.

Course Overview

The course current contains 17 main lessons and 2 additional case studies. Each lesson contains a video, written content and any downloads or resources mentioned!

Total course run time: 6hrs 20min of main lesson videos.
Case studies and live Q&A total just over 4 hrs.

Basic SEO (Foundation & Planning)

In this module, we’ll cover a basic foundational understanding of SEO including the most important aspects of SEO you need to know, how to effectively plan your SEO strategy for every site you build, SEO tools & resources and more.


  • The 5 truths of SEO (13:08)
  • How to make Google Happy (15:31)
  • Important SEO terms to understand (22:39)
  • SEO Tools & Resources (31:18)
  • Planning your SEO Strategy (25:42)
  • Keyword Research (26:05)
Intermediate SEO (Optimization & Best Practices)

Once you have a good, foundational understanding of SEO, we’ll then move on to some more “intermediate” lessons which will get into more technical SEO strategies for optimizing your sites and getting better rankings.


  • Optimizing your site for SEO (32:53)
  • Optimizing a page for SEO (22:31)
  • SEO structure & linking (20:26)
  • Snippets, lists and SEO tricks (16:41)
  • Submitting your site to Google (17:15)
Advanced SEO (Ongoing & Marketing)

In this module, we’ll take everything we’ve learned up to this point and look at several advanced SEO topics and strategies to help you with getting your sites to rank quickly and professionally along with ongoing SEO strategies, offering SEO plans and more!


  • SEO Marketing Strategies (24:45)
  • Ongoing SEO Strategies (16:51)
  • Offering SEO Plans (29:28)
  • Checking & Troubleshooting SEO (25:39)
  • Transferring SEO rankings when redesigning a site (22:37)
SEO Extra's (Case Studies & Webinars)

In this module, I’ll be doing a live Q&A along with some additional advanced trainings and case studies which will be listed below once confirmed!


  • Josh’s SEO Checklist (16:31)
  • Case Study #1 – Dramatically Increasing a Websites Rankings (in 3 months) with Adam Wills (1:26:07)
  • Case Study #2 – Getting on the First Page of Google with David Norris (1:23:39)
  • Live Webinar & Q&A (1:06:36)
  • Course links & resources

Get access to this and all my web design courses now inside of

Josh and active members of Web Designer Pro

Meet Your Guide

When I got into web design, I had no idea or concept of how to get my websites to rank on Google and I didn’t understand the importance of SEO. I was focused solely on the “design” aspect of web design which, is important, but it didn’t take me long to realize that design is only half the battle. The rest is getting that site found online. Many of my client sites in the early days were nicely designed and crafted with care, but if they stayed on page 10…who cared?

Since then, I’ve learned how to appease the mighty Google and I’ve learned what makes search engines happy, how to structure website content so that it’ll get picked up in rankings and how to identify the best keywords to optimize sites for in a variety of industries.

As shown below, I’ve taken all I’ve learned since 2010 and have applied it to this site, bringing in hundreds of thousands of views in just a couple of years. I’ve also applied just the basics of SEO to my business site to help get found for inquires in my city and we’ve utilized many methods you’ll learn in this course to help get our clients to rank for their industries as well. I’m sharing everything I know in the wild, shady, confusing world of SEO in this course.

– Josh Hall

Owner & Creative Director of In Transit Studios &
Elegant Themes Blog Author

Included when you join:


Josh’s 5-phase, 25-point SEO Checklist

Lifetime access (course will updated/or added onto)


Course certificate upon completion

You're fully supported through the Student Center!

When you join this course (or any of my courses) you'll also get access to the Student Center where you'll get support from Josh and other students in the course as you make your way through.

The student center also includes:

✔️ A dedicated support forum for this course
✔️ Access to live monthly Q&A's with Josh
✔️ An introduction thread to meet other students

Important Additional Notes:


This isn’t a “Divi” specific design course. We will use Divi while showing onsite SEO examples but all strategies and methods can be applied to any website builder or platform you use.


This course is not a “Divi Beginners Course” or the entire “Web Design Process” of starting, building and launching a site. I have separate courses for those.


This course is based off of the knowledge and experience I’ve had in growing my site traffic to hundreds of thousands of views along with what we’ve learned with our client sites.


Do I have access to the full course when purchased?
Absolutely! This is not a “drip style” course. You’ll have full access to go through any section you want, at any time.
Does the course content overlap with any other courses?

Nope! In the Web Design Process Course, I do briefly cover submitting your site to Google Search Console but we go into here in much more detail.

Do I have lifetime access to the course?
You have full access to the course for as long as it’s up! (which should be a very long time ) There’s no enrollment deadline or course closing.
Will the course be added on to?
Not likely as the course is already 100% built out and in place but I will make any updates or additions needed to refine or add to the process if need be.
Are there tests or quizzes?

Heck no. No quizzes, tests or any sort of academic feeling with this course. It’s really more of a training guide. If you’re like me, you hate tests and had enough of those in school ?

What format is the course in?

Each lesson will be in video walk-through format (like my tutorials) and accompanied by written posts. Vimeo does not support automatic captions or subtitles so those are not available which is one reason I accompany each video with written posts that cover what’s in the videos. Disclaimer: any teaser videos of the course footage on YouTube may display captions but that’s YouTube specific, again no captions or subtitles are available on the course videos currently.

Will the course ever close or expire?
It will be available until it’s either discontinued or revised/updated. In short, it will be up and updated for a very, very long time 😉


22 reviews for Josh's SEO Course

  1. J.L. Gore

    This course has been great! As someone who did not know where to start with learning SEO and how to implement it in WordPress websites, I can say that taking this course has been helpful in laying a foundation for my SEO knowledge. I am glad that I took this course this early in my journey and would definitely recommend it!

  2. Ben Mozzer

    The SEO Course was another very informative and structured course that was easy to follow. I particularly liked the suggestions provided for packaging up your SEO Services and developing a SEO Plan. I plan to use these as guidelines for future clients. The resources and overview of SEO software were also helpful. Thanks!

  3. Eric Decker

    Josh, Excellent course! I have never taken any SEO training until this course. To date, I have learned by just reading about SEO concepts and a lot of trial and error. Your training was very helpful in providing a foundation from which I can build on moving forward. I’m fascinated with helping small businesses increase revenue performance by developing high-quality websites that convert, and SEO is a core component of that strategy. To that end, I’m also working my way through an extensive training program on SEO certification with UC Davis via Coursera in order to develop a much deeper understanding of this discipline. Thanks, Eric

  4. Kenneth Brayton

    This essential SEO course provided a comprehensive overview of organic search engine optimization. The curriculum covered key concepts such as keyword research, link building strategies, the power of backlinks, and the consequences of using unethical tactics. The instructors emphasized the importance of creating high-quality content and taking a patient, persistent approach to SEO. Overall, this course served as an excellent foundation for anyone looking to improve their understanding of organic SEO. The information presented was clear, thorough, and well-organized, making it an ideal choice for those looking to gain a deeper understanding of this critical aspect of digital marketing.” But most importantly, I learned that SEO is a lot like gardening – it requires patience, persistence, and the occasional use of manure (i.e. high-quality content).

  5. Tom Perry

    I never felt confident doing SEO for clients (or myself)…until Josh Hall’s SEO course! This course has a wealth of resources, case studies and interviews that gives you a clear, proven path to SEO mastery. Now I am able to apply everything I’ve learned in this course to my own website, as well as clients’ websites, to help boost rankings and visibility. Thanks for a fantastic, value-packed course Josh!

  6. Ann Koppuzha

    Great course. Josh breaks down SEO into digestible pieces and explains everything thoroughly. If you’re a beginner, this course should get you to an intermediate level.

  7. Allan Cox

    Just wanted to tell you – I think your course explains a lot of SEO principles extremely clearly and I,m really enjoying it and for the first time getting a bit of understanding.

  8. Suly Swaleh Peerally

    Josh’s SEO course is a great starting point for understanding, in a simple way, the key process of SEO on a WordPress website. As a web design agency owner, it has opened my mind in terms of how vital of a role SEO plays within my business and my client’s too.

  9. Leanne Cyr

    Ever looked at a YOAST report and think, “Yikes! How will I ever make sense of all this?” Look no further … Josh Hall’s SEO course is the answer. Combined with Josh’s Web Design Process Course — I feel it has truly upped my Divi WordPress Developer game. Josh’s courses are delivered in a friendly style and beautifully organized. The two pages of linked SEO tools are a lifesaver!

    I thoroughly enjoyed the two case studies provided by SEO industry experts. What a bonus! I am 100% confident that our web site builds will be completely Google compliant with a stong organic SEO foundation.

    Thanks Josh! Your courses are always worthwhile and provide major ROI.

  10. Niki Paterson

    Josh’s SEO course was a great learning experience for me. I’ve always found SEO a bit confusing as there’s so much information out there but Josh always explains things in a really easy to understand way and gives real world examples. I now have a plan of action I can use on all my clients websites going forward to boost their SEO. Thanks!

  11. Drew Baldridge

    SEO has always been a little intimidating for me. Josh’s approach to teaching Beginner, Intermediate and Advanced levels of SEO offers something for everyone. His business model, that focuses on organic methods to attract web presence, are a great place to start and may be enough for most. However, for those wanting to take their SEO game to next level, there is a plethora of information to start that process. The case studies regarding advanced methods of SEO were especially eye opening. I finally feel like I have an SEO strategy for my sites going forward!

  12. andrew.massie

    This SEO course was well-structured and presented, spanning basic SEO to advance case studies, which really fortified the premise of the course. Josh comes over as knowledgable, likable, and humorous 🙂

    I have been doing Divi sites for a few years and wanted to develop better SEO practices. I have already set some of these practices in motion and am beginning to see results. SEO is a long game… organic google ratings are well worth the effort.

    The course structure was nicely balanced and easy to follow, navigate, revisit. I can highly recommend Josh’s approach and well done on delivering a nice user experience!
    Cheers Andi

  13. Dean

    Josh’s SEO Course is an absolute must if you are in the planning stages or going into a website build. Competitive markets demand that you bring skills and techniques for effective site deployment and positioning. This course will not only save you time and money, add value to your services, but will prepare you for the arena of advanced SEO.

  14. Mark Hancock

    The moment when you first see green for your SEO ranking in Yoast…PRICELESS. Josh’s structure and process for good SEO will always be in my toolbox for good and honest SEO. Thank you Josh!

  15. Patti

    I’m a newbie at web design and first found out about Josh through a Divi User FB group. I loved Josh’s method of explaining the issue in his tutorial. Just as I was finishing my 1st website, I received an email about his new SEO course. Perfect timing!! I knew this was the next thing I needed to learn but was terrified!! Josh’s videos are the perfect length to provide useful information without overwhelming. The course is very organized, well thought out, and engaging. The two advanced webinars at the end were also helpful and interesting. It was nice to learn that SEO isn’t that scary beast I thought it was, but is easily achievable with a little time and thought. Great course! I’ll be signing up for more!!

  16. psereno

    SEO has always been a mystery to me – after taking Josh’s course I feel much clearer and confident. Not only can I use some of the techniques I have learned right away, but it will also be easier to explain SEO and how it works to my clients. The advanced stuff was a bit too much for me as my focus is on design. However, if I ever want to pursue a deeper application of SEO as part of my website development, Josh provides the information which I will be able to access easily through this course.

  17. Achmed

    I wanted to lift my seo experience to a next level. The timing was perfect with this course of Josh. Learned many tweaks. It was largely known to me, but supplementing certain points is always nice!

    I would like to thank you for the great experience I had! thanks!

  18. April Ray

    This course connected so many dots for me! For years, I’ve tried to teach myself SEO to use on both my site and for my clients’ sites, but I just felt like I was still missing big pieces of information that would benefit me and my clients. Well this course definitely solved these problems while also giving me a plan to follow. But as I learned, SEO is not a one size fits all, so Josh gives you multiple strategies and trouble shooting techniques to use on each unique site you build. Such a great resources to up your SEO game!

  19. Shannon Morris

    I knew I needed a better foundational understanding of SEO to build more effective websites and this course gave me just that. As in Josh’s other courses, the information is laid out in a way that each video builds off the last, giving you a really thorough understanding by the end. I especially love the checklist he gives and it does pair really well with the checklists from his web design process course to keep you on track and organized. This course has been extremely helpful. Thank you Josh!

  20. Maria Giovanna

    I was looking for a course to help me structure a process to make sure to build sites optimized for SEO with all the basic and fundamental best practices in place.

    This is so important when you are pitching to a potential client and I wanted to make sure I knew all it needed to be done.

    Like all Josh’s courses I have taken, this one was packed with super useful information. I found the case studies included in the course amazing in terms of giving me a deeper knowledge and ideas on how to advance in the SEO game.

    I definitely recommend this course if you, like me, want to make sure you have solid bases to implement best practices and want to start to understand how to level up your SEO game.

  21. Karen McLaughlin

    I took this course with Josh Hall, a known Divi guru, so I could find out what I knew and what I didn’t about SEO. Turns out I was missing a lot of info. This class isn’t just for beginners, either. I’m a solo-preneur, even if I don’t actually begin to offer SEO, I’m learning how to discuss optimization. This course is teaching me the SEO vocabulary I can definitely use to help my clients. Thanks, Josh.

  22. Sandra

    Prior to starting this course, I had a grasp of SEO concepts, and even a functional vocabulary to talk with clients about how important SEO is on a website. However, a lot of fundamental elements were missing from what I’ve gathered in knowledge over the years, and this course really ties it up concisely, yet thoroughly. I have used other tutorials from Josh, and find his style very easy to follow and is conducted in a way in which I can implement immediately. I wanted to join this course to enhance but also advance my knowledge, and it’s done exactly that. From fundamentals to advanced strategies, and a plan/tools to get you there, the comprehensive nature of these modules break powerful learning into manageable pieces. This course will be a core element of team training, as I will be purchasing it for each member of my team assisting with an SEO offering that we are launching in July. Thanks for the great work, Josh! You are a gift to the design, Divi, and web community!

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